Hello, everyone, and welcome to another episode of the Rubasha Family Podcast. I'm your host, Sugira Rubasha, and today we're diving deep into the transformative power of LinkedIn for business owners and creators alike. In this episode, I'll break down why you might be just one piece of content away from changing your life on LinkedIn. We'll explore the incredible potential of this platform, especially in the B2B industry, and why only 1% of users posting content gives you a competitive edge. We'll also discuss the importance of video content and longer-form posts, as well as how to leverage LinkedIn for building trust, acquiring customers, and even gaining sponsorships. Whether you're a seasoned business owner or a budding creator, this episode is packed with valuable insights to help you harness the full power of LinkedIn. So, let's get started! 00:00 LinkedIn video content offers valuable competitive advantage. 04:44 Social media algorithms curate personalized content. 06:20 Post long, engaging content to reach audience. 10:11 Overposting for personal branding on multiple platforms. Asses Your Personal Brand With Our Free Scorecard: https://etsrubashamedia.scoreapp.com/ Contact: yves@rubashamedia.com