In this video, I break down a new way diaspora are relocating back to Kenya without the pressure of buying property, taking on a mortgage, or risking large capital upfront.This isn’t the traditional route.This is about flexibility, lifestyle, and positioning yourself in Kenya the smart way.🏡 Here’s what you’ll learn:✅ How to relocate to Kenya without buying property✅ How to live in Kenya part-time (3–6 months per year)✅ The serviced apartment model diaspora are using✅ How your apartment can generate income while you’re abroad✅ Why more Kenyans abroad are choosing flexibility over ownershipHow to create a low-risk entry into the Kenyan real estate marketBook a time if you need help in this process: https://api.leadconnectorhq.com/widget/bookings/sugira-rubasha-personal-calendar

In this episode, we sit down with CEO Kristi Daeda. We present to you a powerful conversation exploring leadership, legacy, and long-term success through the lens of family business strategy and generational growth.

Kristi Daeda is the President/CEO at FBCG, helping family businesses prosper across generations.

She brings deep expertise in guiding family enterprises through transition, governance, and sustainable growth.

Known for her strategic clarity and leadership insight, Kristi has built a reputation for helping families align vision, values, and execution to ensure continuity and long-term success.

Through her leadership at FBCG, Kristi works closely with family businesses to navigate complex dynamics, strengthen leadership structures, and build resilient organizations that thrive across generations.

In this conversation, we explore the intersection of leadership, family business strategy, and generational transformation, examining how leaders sustain growth while preserving legacy in an evolving global landscape.

Kristi shares insights on high-level decision-making, the importance of governance and alignment in family enterprises, and what it takes to build businesses that endure beyond a single generation.

This episode dives deep into the mindset, strategy, and execution required to lead family businesses, manage transitions, and create long-term impact across generations.

In this episode, you’ll discover:•

The leadership journey behind building and sustaining family enterprises•

How strategic advisory supports long-term generational success•

The importance of aligning family values, vision, and business execution•

Key insights into navigating transitions and complex family dynamics•

Lessons from working with multi-generational businesses•

The future of leadership and family business transformation

Whether you are an entrepreneur, family business owner, executive, or someone interested in leadership and legacy, this conversation offers valuable insights into building and sustaining success across generations.

🎧 Listen now to explore how leadership, strategy, and execution shape the future of family businesses.

🎙 Host

Sugira Rubasha

Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn:

https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Kristi Daeda

President/CEO at FBCG | Helping Family Businesses Prosper Across Generations

LinkedIn:

https://www.linkedin.com/in/kristidaeda/

🔗 Work With ETS Rubasha Media

Website:

https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands, podcasts, and thought leadership platforms that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build long-term trust.

📞 Book a Discovery Call:

https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:

https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!

In this episode, we sit down with Meraj Hasan to explore The Future of Marketing and what family businesses must do to stay relevant in an increasingly competitive and fast-evolving global landscape.

Meraj Hasan is a Marketing & Brand Strategy Leader with experience across the GCC, Africa, and Asia-Pacific, having worked with some of the world’s most recognized organizations including DIFC, Unilever, P&G, Reckitt, Reliance Jio, and Tata Sky.

He is also the author of two Amazon bestsellers and an experienced music journalist, bringing a unique perspective on storytelling, brand building, and cultural influence in global markets.

In this conversation, Meraj shares deep insights into how traditional and family-owned businesses can adapt to modern marketing realities—balancing legacy, innovation, and global relevance.

This episode explores how marketing is evolving, why storytelling is more critical than ever, and what business leaders must understand to future-proof their brands in both emerging and established markets.

In this episode, you’ll discover:•

What family businesses must do to stay relevant in modern markets•

How marketing is evolving across global economies• Lessons from working with companies like Unilever, P&G, and Reliance Jio•

The role of storytelling in building powerful, lasting brands•

How legacy businesses can embrace innovation without losing identity•

What leaders must understand about the future of brand strategy

Whether you are a family business owner, entrepreneur, marketing leader, or investor, this conversation provides valuable insights into adapting, evolving, and leading in the future of marketing.

🎧 Listen now to learn how family businesses can stay relevant and competitive in a rapidly changing world.

All Things Marketing with Meraj and Sugira:

Sugira Rubasha

Founder, ETS Rubasha Media | Global Communication Strategist

LinkedIn:

https://www.linkedin.com/in/sugira-rubasha-206a24231/

Meraj Hasan

Marketing & Brand Strategy Leader | GCC, Africa & Asia-PacificDIFC, Unilever, P&G, Reckitt, Reliance Jio, Tata SkyAuthor of 2 Amazon Bestsellers | Music Journalist

LinkedIn:

https://www.linkedin.com/in/meraj-hasan/

🔗 Work With ETS Rubasha Media

Website:

https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands, podcasts, and thought leadership platforms that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build long-term trust.

📞 Book a Discovery Call:

https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:

https://calendly.com/sugirarubasha/

Legacy is always greater than currency.Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:

https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

Hope you enjoy!