In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice!

We discuss how to build a community without relying 100% on social media. If you’re not a fan of social media platforms or if you’re not seeing results (like new clients and revenue), there are other ways to foster community and grow your pet business.

For starters, Deanna has been organizing virtual networking events with co-hosts to connect with new people and establish community. She also sends out emails to her list every Thursday. In her weekly emails, Deanna follows a formula that involves starting with a personal story then tying it into her business.

When you listen to this episode, you’ll learn Deanna's tips on generating your own stories and incorporating them into your business content strategy. One of her favorite ways to transition from storytelling to selling in email is with a fun GIF. They’re funny and establish a friendly relationship with your email list.

I initially met Deanna through her GIF making course. Use code WEARWAGREPEAT to GIF it Up for just $25!

It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead!

Here’s what you can expect from me this May:

• Guest Expert episode with content strategist Deanna Seymour (May 8)

• Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot

• Course Creator Mastermind: Lessons are being recorded and sales pages are being created for the June 12th course launch!

• Late-May Release: A new “done-for-you” email marketing service

• Personal update: I’m going on vacation to Italy!

Join my email list to stay in the loop on everything 🐾

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.

• Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers
• Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media.

Work smarter not harder and re-use the great emails you've already written! Chances are there's a big part of your audience who hasn't seen them yet. Those who have will be reminded why they love you and the work you do in the pet industry :)

Get ConvertKit to grow an email list that works for you.

Need extra help? Book a 1:1 Strategy Session where I can help you with anything you need to grow your pet business online.