In this episode of the Useful Content Podcast, host Juma dives into a detailed discussion with veteran journalist and on-camera video marketing coach, Paolo Kernahan. They explore the crucial aspects of video content strategy, the necessity of video for businesses, and the importance of understanding audience consumption patterns. Paolo provides insights into bridging content creation and business marketing, overcoming challenges, and the significance of on-camera confidence. The conversation also touches upon practical tips for achieving audience engagement, tackling content burnout, and maintaining long-term video strategy in the era of AI-generated content. Stay tuned for a special post-credit segment where Paolo reveals his personal video content strategy.

00:00 Welcome to the Useful Content Podcast

01:41 Introducing Paolo Kernaghan: The Video Content Strategy Expert

02:28 The Importance of Video in Business and Content Strategy

07:30 Understanding Audience Needs and Consumption Patterns

16:50 The Misconception of On-Camera Confidence

21:02 The Evolution of Content Creation and the Impact of AI

27:33 Strategies for Effective Content Creation and Distribution

40:05 Final Thoughts and Where to Find Paolo Online

44:44 Post-Credit Insights on Content Strategy

Paolo Kernahan is our Teacher.
Connect with Paolo:
TikTok @paolokernahan
Instagram @paolokernahan
YouTube @paolo.kernahan

Linkedin: https://www.linkedin.com/in/paolokernahan/
Website: nofussvideo.com

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

In this episode of the Useful Content Podcast, Juma has an enlightening conversation with Damon Didier about leveraging email marketing to boost digital product sales. Damon Didier, an expert in email marketing, shares his comprehensive process, focusing on using Klaviyo, crafting non-intrusive popups, and other strategies to enhance email marketing efficiency. The discussion delves into the importance of starting email marketing immediately due to its profound impact on client retention and acquisition costs. Damon emphasizes the necessity of permission-based email lists, utilizing first-party data for targeted marketing, and the significance of email in building long-term customer relationships to maximize customer lifetime value. Furthermore, the episode covers tactical advice on creating effective welcome sequences, the power of SMS marketing, the anatomy of non-annoying popups, and leveraging AI to complement traditional marketing methods. Damon concludes with actionable steps for businesses to integrate email marketing strategies seamlessly with their existing operations.

00:00 Introduction to Selling Digital Products with Email Marketing

01:05 Meet Damon Didier: The Email Marketing Expert

01:39 The Power of Email in E-commerce and Beyond

05:18 Maximizing Customer Lifetime Value Through Email

07:38 The Evolution of Email Marketing and Klaviyo's Role

10:18 Setting Up for Success: Starting with Email Marketing

10:42 Crafting Effective Emails: From Pop-Ups to Purchase

16:07 The Anatomy of a Winning Email Strategy

18:54 Text vs. Image-Based Emails: What Works Better?

19:55 Maximizing Email Engagement: Tips and Strategies

20:18 The Power of Images in Emails: A Case Study

21:24 Exploring AI in Email Marketing

24:36 The Art of Crafting Effective Pop-Ups

32:17 Integrating Email Strategies with E-Commerce

34:31 Final Insights and Contact Information

35:31 Post-Interview Bonus Tip

Damon Didier is our Teacher.
Connect with Damon:

Linkedin: https://www.linkedin.com/in/damondidier/
Website: winatecommerce.com

SPOTIFY
https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE
https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter
https://sendfox.com/jumabannister

Submit your Questions!
https://jumabannister.formaloo.me/questions

Thanks for listening.
Produced by Relate Studios:

www.relatestudios.com
Music by Relate Studios
Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister
X (Twitter): https://twitter.com/jumabannister

This episode of the Useful Content Podcast features Kris Granger, a lecturer, trainer, and digital marketing manager at Volvo Group Sweden. Chris shares his extensive experience in customer research, segmentation, and crafting effective digital marketing strategies. The discussion covers the significance of speaking to customers to understand their behaviors and preferences, and why customer insights should precede marketing tactics. Chris emphasizes the importance of testing consumer behavior, using the STP (Segmentation, Targeting, Positioning) framework for tailored marketing, and the role of generative AI in content creation. Additionally, he touches on brand building through models like the Kapferer Brand Identity Prism and the Brand Pyramid, stressing the transformational power brands can have on individuals. The conversation is grounded in practical advice for entrepreneurs and business owners on engaging with their target audience through various digital platforms and strengthening their marketing efforts by building more authentic brand-customer relationships.

Kris Granger is our teacher in this episode.

Connect with Kris:

Linkedin: https://www.linkedin.com/in/kris-granger-1123b213/

All Socials: @krisgranger Website: https://www.krisgranger.com/

SPOTIFY

https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl

APPLE

https://podcasts.apple.com/us/podcast/useful-content-diy-content-marketing-for-business-owners/id1702087688

Subscribe to the Useful Content Newsletter

https://sendfox.com/jumabannister

Submit your Questions!

https://jumabannister.formaloo.me/questions

Thanks for listening.

Produced by Relate Studios:

www.relatestudios.com

Music by Relate Studios

Host: Juma Bannister

Connect with me on Linkedin and follow me on X (Twitter)

Linkedin: https://www.linkedin.com/in/jumabannister

X (Twitter): https://twitter.com/jumabannister