This week James and Jennifer order from Skratch Labs with special guest, Amanda Hofman, the Co-Founder and CEO of Go To Market. Go To Market is a woman-owned branded merchandise business looking to revolutionize the way the world handles swag. Before Go To Market, Amanda was the Founder and CEO of Urban Girl Squad, the premier social networking group for women in their 20s and 30s in NYC.

Why Skratch Labs?
Skratch sends THE BEST extra goodies with every order -- really weirdo stickers and sometimes a handwritten note!
Skratch Labs: www.skratchlabs.com


Research included these sources:

• Skratch Labs: https://www.skratchlabs.com/pages/about-us
• Leeds School of Business Newsletter: https://www.colorado.edu/business/deming/news/2023/01/26/alumni-spotlight-how-skratch-labs-sports-drinks-are-key-success-not-only-athletes-founder#:~:text=Give-,Alumni%20Spotlight%3A%20How%20Skratch%20Labs'%20Sports%20Drinks%20are%20the%20Key,but%20for%20Founder%20Allen%20Lim
• Aaron Foster Designs: https://aaronfoster.myshopify.com/pages/about-us
• RocketReach: https://rocketreach.co/skratch-labs-profile_b5e0e6d3f42e69c9
• Pitchbook: https://pitchbook.com/profiles/company/122270-86#funding
• BFG: https://www.bfgpartners.com/
• Denver Channel 7 ABC: https://www.denver7.com/news/in-good-company/boulders-skratch-labs-cafe-builds-elite-sports-nutrition-into-comfort-food-menu

Dieux's selected tech:

• Shopify: https://www.shopify.com/
• Gorgias: https://www.gorgias.com/
• Klayvio: https://www.klaviyo.com/
• Judge Me: https://judge.me/

Mentioned in the episode:

• What percentage of businesses fail? https://clarifycapital.com/blog/what-percentage-of-businesses-fail
• Tidio: https://www.tidio.com/

Connect with Amanda:
www.gotomarket.studio
www.instagram.com/gotomarketstudio
www.linkedin.com/in/amandagoldfinehofman/

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

This week James and Jennifer order from Dieux with special guest, Mary Wiegand, the Founder and CEO of Boon, LLC. Mary brings over 16 years of demand planning experience across a multitude of retail product types and selling channels. She has created an innovative, non-traditional business model that delivers hands-on results to young and start-up brands while simultaneously empowering her team (of nearly all women) to find professional fulfillment and lead robust personal lives.

Why Dieux ?
After hearing from a Dieux-devoted colleague that the brand seems to be out-of-stock frequently, Mary was curious to see if she’d have a similar take-away.
Dieux: www.dieuxskin.com/


Research included these sources:

• Dieux: https://www.dieuxskin.com/pages/about
• The EveryGirl: https://theeverygirl.com/dieux-instant-angel-review/
• Inc: https://www.inc.com/rebecca-deczynski/dieux-skin-charlotte-palermino-joyce-de-lemos-marta-freedman.html
• The Skimm: https://www.theskimm.com/shopping/skimm-tested-dieux-skin-review
• Pitchbook: https://pitchbook.com/profiles/company/436294-81#overview
• Beauty Independent: https://www.beautyindependent.com/dtc-brand-dieux-skin-ventures-retail-sephora/

Dieux's selected tech:

• AccessiBe: https://accessibe.com
• Moonship: https://getmoonship.com/
• Zest: https://www.zest.co

Mentioned in the episode:

• Pact: https://www.pactcollective.org/

Connect with Mary:
www.boonllc.net
www.linkedin.com/in/mary-wiegand-67484628

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

This week James and Jennifer order from Bed, Bath, and Beyond with special guest, Michelle Hsiao, the CEO and Founder of Revenue Growth Advisors. Michelle brings a wealth of experience to the table, having previously led merchandising teams at prestigious companies like Boscov’s, Macy’s, and Gugu Guru. With her extensive background in ecommerce strategy, merchandising, and profitability improvement, Michelle provides invaluable insights into the world of retail and ecommerce.

Why Bed Bath and Beyond?
Michelle was particularly interested in how Overstock has rebranded itself as Bed, Bath, and Beyond. She noted the intrigue in examining how the customer experience has evolved, especially considering Bed, Bath, and Beyond's past reputation for poor ecommerce and digital marketing.

Bed Bath & Beyond: https://www.bedbathandbeyond.com/

Research included these sources:

• Wikipedia: https://en.wikipedia.org/wiki/Bed_Bath_%26_Beyond
• CNN Business: https://www.cnn.com/2023/08/01/business/bed-bath-beyond-relaunch/index.html
• Crunchbase: https://www.crunchbase.com/organization/bed-bath-beyond/company_financials

Bed Bath and Beyond's selected tech:

• Freshworks, https://www.freshworks.com/
• Customer service, IT, and CRM software: Quantcast, https://www.quantcast.com/
• Measurable Outcomes: Sparkpost, now Bird.com
• Personalized interactions on Email, SMS, and WhatsApp: Orita https://www.orita.ai/
• Emails customers actually see: Criteo, https://www.criteo.com/

Mentioned in the episode:

• Cat Shipped to Amazon (It’s ok!) https://www.theguardian.com/us-news/2024/apr/29/cat-amazon-box
• Google is disabling cookie tracking for all users by the beginning of 2025
  https://www.forbes.com/sites/forbestechcouncil/2024/05/01/the-role-of-googles-privacy-sandbox-in-the-future-of-targeted-ads/?sh=5b8b4f712975

Connect with Michelle:
https://www.linkedin.com/in/michelle-hsiao/
Revenue Growth Advisors: https://therevgrowthadvisors.com/

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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com