In this episode of The Hero Up Show, I had the pleasure of interviewing Michael Clendenen. Michael's journey from being a touring musician to becoming a successful business owner is truly inspiring. He shares his accidental discovery of copywriting, the power of direct mail marketing, and how he now focuses on helping people repair their marriages through his business. Michael's story is a testament to resilience, learning from mistakes, and the importance of understanding your audience.

Key Points Covered:

• Michael talks about his transition from a touring musician to starting his own business.
• He stumbled upon copywriting and discovered direct mail marketing.
• Michael discusses how he used his copywriting skills to help businesses generate leads and sales.
• The importance of understanding how prospects buy and tailoring marketing strategies accordingly.
• Michael grew up in a challenging environment in San Bernardino, California, with crime, racism, and drug addiction.
• Despite these hardships, he found solace in music and developed a passion for writing.
• Michael emphasizes the importance of communication in relationships and how it can solve many problems.
• Michael shares his journey of overcoming personal challenges, including anxiety and panic attacks.
• Insights into Michael's personal workflow and how he manages his time effectively.
• The significance of building relationships with clients and establishing a strong reputation.
• Knowing your audience and addressing their pain points is essential in marketing and sales.
• Michael shares a success story where he helped transform a division's performance.
• Michael talks about the necessity of taking risks in business and learning from failures.
• Michael's insights into different marketing strategies.
• AI is a significant trend in copywriting and marketing, but it won't replace copywriters.
• The need for copywriters to provide unique ideas and perspectives that AI cannot replicate.
• Strategies for overcoming anxiety and managing panic attacks, such as exposure therapy and self-care.
• Michael's passion for helping talented individuals succeed in the marketing and advertising industry.
• Michael's future aspirations include speaking engagements and training the next generation of copywriters.

Listen to the full episode to hear more about Michael Clendenen's incredible journey and insights!

Subscribe to The Hero Up Show for more inspiring interviews and valuable takeaways!

Resources:

• Website: https://michaelclendenen.com/
• LinkedIn: https://www.linkedin.com/in/michael-clendenen-110447231/
• Instagram: https://www.linkedin.com/in/michael-clendenen-110447231/
• Facebook: https://www.facebook.com/p/Michael-Clendenen-100040644561545/

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Key Points Covered:

1. Introduction and Passion Points in Marketing

Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations.

1. Copy is Queen: Rethinking Traditional Marketing Approaches

Lisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages.

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In today’s episode, I had an enlightening conversation with Rob Anspach, an entrepreneur and marketing guru. We explored Rob’s journey from running a physical cleaning business to becoming a successful consultant.

Our discussion spanned personal growth, the importance of mindset, career pivots, and finding balance in life. Rob shared valuable insights on rejection marketing, making oneself a priority, and the power of laughter and humor in business. This episode is packed with actionable advice and inspiring stories that can benefit anyone on their entrepreneurial journey.

Key Points Covered:

1. Entrepreneurial Path:
   • Rob’s transition from a cleaning business to a consulting career.
   • The benefits of career pivots for better income and life quality.
2. Marketing Strategies:
   • Rejection marketing to attract better clients.
   • Using humor and authenticity in marketing.
   • Marketing’s impact on business freedom and success.
3. Mindset and Growth:
   • Overcoming challenges with the right mindset.
   • Prioritizing self-care and personal development.
   • Applying past lessons to current situations for impactful results.
4. Work-Life Balance:
   • Balancing work with personal life for overall well-being.
   • Taking time for oneself and family to create meaningful memories.
5. Important Takeaways:
   • Goals of freedom and legacy for entrepreneurs.
   • Streamlining processes with systems and technology.
   • Importance of continuous learning and personal growth.
   • Simplicity, creativity, and authenticity in marketing.
   • Storytelling and showcasing personality in branding.
   • Ensuring clients feel safe in marketing and business.
6. Audience Engagement:
   • Rob’s tips on entrepreneurship, marketing, and personal growth.
   • The importance of humor and not taking oneself too seriously.

If you enjoyed this episode, make sure to subscribe to The Hero Up Show on your favorite podcast platform. Don’t miss out on future episodes packed with more insights and tips from inspiring guests. Follow us on Apple Podcasts, Spotify, and Google Podcasts for updates and new episodes.

Thank you for tuning in! Stay heroic and keep pushing forward on your entrepreneurial journey!

Resources:

• LinkedIn: https://www.linkedin.com/in/ranspach/
• Amazon Account: https://www.amazon.com/stores/author/B00D6JSB9E
• Facebook: https://www.facebook.com/AnspachMedia/
• Instagram: https://www.instagram.com/robanspach/
• Website: https://anspachmedia.com/robanspach/

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Welcome to another episode of Hero Up Podcast. Today, we're joined by Tony DiLorenzo, who, along with his wife Alisa, runs One Extraordinary Marriage. They help Christian couples create extraordinary marriages using their Six Pillars of Intimacy framework.

Key Points Covered:

1. The Six Pillars of Intimacy Framework:
   • Emotional Intimacy: Building closeness through open communication and emotional connection.
   • Physical Intimacy: Non-sexual touch and physical closeness that enhances the bond.
   • Financial Intimacy: Transparency and teamwork in financial matters.
   • Spiritual Intimacy: Shared faith and spiritual practices that bring couples closer.
   • Recreational Intimacy: Enjoying activities and hobbies together.
   • Sexual Intimacy: Prioritizing a healthy sexual relationship.
2. Intimacy Beyond Sex:
   • Intimacy is about connecting deeply in all areas of the relationship, not just sexually.
3. Marriage as Society's Foundation:
   • Strong marriages positively impact the community and society as a whole.
4. Charging for Services:
   • Charging for their services increases the value and impact of their work, helping more couples.
5. Balancing Work and Personal Life:
   • Setting boundaries and prioritizing relationship time is crucial for entrepreneurs.
6. Scheduling Sex:
   • Scheduling sex can enhance spontaneity and prioritize sexual intimacy.
7. Influential Book:
   • 'Intimacy Ignited' transformed Tony and Elisa's understanding of intimacy and communication.
8. Personal Growth and Resilience:
   • Believe in yourself and your capabilities.
   • Embrace challenges and learn from failures instead of running away.
   • Express love and appreciation even when it's difficult.
   • Be honest and vulnerable to foster personal growth.
9. Mindset:
   • Replace negative thoughts with positive affirmations.
   • Focus on building strong relationships and being present with loved ones.
   • Use past experiences as stepping stones for growth.
   • Strive for greatness and impact in all areas of life.

Tony DiLorenzo's insights on marriage, personal growth, and resilience remind us that intimacy is multifaceted and foundational to a thriving relationship. Embrace the challenges, learn from failures, and strive to build strong, loving connections in all areas of your life. Until next time, keep heroing up!

Connect with Tony DiLorenzo:

• Instagram: https://www.instagram.com/tonymdilorenzo/
• LinkedIn: https://www.linkedin.com/in/mrtonydilorenzo/

Connect with ONE Extraordinary Marriage:

• Website: https://oneextraordinarymarriage.com/
• Instagram: https://www.instagram.com/oneextraordinarymarriage/
• Facebook: https://www.facebook.com/groups/oneextraordinarymarriage
• LinkedIn: https://www.linkedin.com/company/one-extraordinary-marriage/

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In this episode, I had the pleasure of chatting with Gabriella Rapone, an expert in email marketing and e-commerce with over 20 years of experience. Gabriella shared her journey from being an affiliate marketer to becoming a renowned educator in email marketing.

Key Points Covered:

1. Starting as an Affiliate Marketer:
   • Gabriella stresses the importance of beginning as an affiliate to learn the ropes and qualify users before diving into e-commerce.
2. List Building and Engagement:
   • Building a list is crucial, but focus on engaging and qualifying users rather than just increasing the list size.
3. Mindset and Openness to Change:
   • Gabriella highlights the need for an open mindset to optimize email marketing campaigns effectively.
4. The Importance of Testing:
   • Don’t make assumptions; always test multiple times to find what works best in your email campaigns.
5. Selling the Click:
   • Focus on driving traffic and selling the click, not just the product, in email marketing.
6. Five-Point Framework for Effective Email Marketing:
   • Clear focus
   • Avoid giving away everything
   • Focus on benefits rather than ego
   • Understand the audience
   • Continuous testing
7. Personal Growth and Practical Skills:
   • Gabriella shares insights on balancing analytical thinking with emotional connection and learning practical skills to avoid over-reliance on technology.
8. Embracing Feminine Qualities and Personal Joys:
   • Understanding and embracing feminine qualities can lead to personal growth.
   • Gabriella finds joy in dancing and gardening, emphasizing the importance of staying true to one’s values.

Gabriella's journey and insights offer valuable lessons for anyone looking to master email marketing. Remember, it’s all about testing, engaging your audience, and staying true to your values.

Don't forget to subscribe to Hero Up and leave a review. If you enjoyed this episode, share it with friends and colleagues who might find it helpful.

Connect with Gabriella:

• LinekdIn: https://www.linkedin.com/in/gabriellarapone/
• Website: https://acemaverickmedia.com/
• Email: gabby@acemaverickmedia.com

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In this episode, we delve into the significance of building genuine connections in professional networking and the journey of personal growth. We explore insights on the essence of trust, credibility, and consistent communication in networking, as well as the importance of self-improvement, gratitude, and mentorship in personal development.

Key Points Covered:
1. Building Quality Connections:
- Emphasize the value of quality connections over quantity.
- Foster trust and credibility through genuine interactions.
- Maintain consistent communication to nurture relationships.

2. Personal Growth and Mentorship:
- Prioritize self-improvement and gratitude in the journey of personal growth.
- Seek mentorship from experienced individuals for guidance and support.
- Utilize networking opportunities for personal development and learning.

3. Overcoming Life's Challenges:
- Develop resilience and purpose to overcome life's challenges.
- Cultivate a positive mindset and authenticity in facing obstacles.
- Don't hesitate to seek help from others when needed.

4. Embracing One's Unique Path:
- Embrace your unique journey and find purpose in life.
- Recognize the importance of authenticity in shaping your path.
- Stay true to yourself while navigating through different experiences.

Interactive Elements:
- Reflect on your own networking experiences and identify areas where you can improve the quality of your connections.
- Consider seeking mentorship from individuals who inspire you and align with your goals for personal growth.
- Share your strategies for overcoming challenges with resilience and maintaining authenticity in your journey.
- Reflect on your unique path and how you can align it with your purpose in life.

As we conclude this episode, remember the valuable insights shared by our speakers on building meaningful connections and fostering personal growth. Take proactive steps to apply these principles in your professional and personal endeavors, and embrace the journey of self-discovery with authenticity and purpose.

Resources:
- Robert is very willing to talk to you about your goals and as a listener to the Hero Up Podcast, he’s offering you a no-cost discovery call. This is a $500 value, so make sure you take him up on this generous offer. Pick a time here: https://calendly.com/butwin Choose “Discovery Call” and let him know you heard about him on Tony Stark’s Hero Up Podcast!

You can also email him by listening to the end of the podcast for his address.

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Hey there, Hero Up community! It's Tony Stark Policci here, your host on the journey to becoming the hero of your own story.

In today's episode, I'm laying down the groundwork for what's to come and sharing a glimpse into my own path to becoming Tony Stark.

Highlights:
- Meet Tony Stark Policci: Dive into my background, from founding Piranha Marketing with my brother Joe Polish, to embracing the name Tony Stark.
- Life's Roller Coaster: I'll open up about the challenges I've faced, from trauma to addiction, and how they've shaped my journey.
- The Hero Up Mission: Get ready for a podcast dedicated to empowering you to be the hero of your story, packed with tips on marketing, mindset, and lifestyle.
- Exciting Guests Ahead: Expect insights from experts on marketing, business success, and personal growth. Have a topic in mind? Let me know!
- Weekly Episodes Incoming: We'll kick off with weekly episodes, exploring interviews, solo musings, and topical discussions to keep you inspired.

Join the Hero Up Community: Your feedback matters! Subscribe, share, and leave a review to be part of this heroic journey.

Ready to hero up? Subscribe, share, leave a review, and start your journey to becoming the hero of your own story. Thanks for tuning in, and until next time, keep shining bright!

Resources:
- Facebook: https://www.facebook.com/starkpolicci?mibextid=LQQJ4d
- Instagram: https://www.instagram.com/tspolicci?igsh=MXkyZHYwNmozemg5dg==
- YouTube: https://www.youtube.com/channel/UCI2q64nYYlvmYu_IfHp5zVg
- LinkedIn: https://www.linkedin.com/in/policci?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Website:
https://thecopyavengers.com/
https://grabtonysbook.com/
Tonyscard.com
- Books:
* The Wise Guy's" Copywriting Handbook on Amazon: https://www.amazon.com/Wise-Guys-Copywriting-Handbook-Marketing/dp/098946637X
* Fishing on the Football Field Book: https://www.amazon.com/Fishing-Football-Field-Anthony-Policci/dp/1737237903

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