We're thrilled to bring back one of our most downloaded episodes on The Zweig Letter Podcast! In this popular episode, host Randy Wilburn sits down with Burke Pemberton, the Chief Financial Officer of Stok, a company dedicated to integrating sustainability into the built environment.

Episode Summary

In this episode, Burke shares invaluable insights on Stok's innovative approach to "Working Out Loud," a practice that fosters transparency, collaboration, and continuous improvement. He explains how this methodology has transformed their team dynamics and project management, leading to greater efficiency and innovation.

Originally aired on May 12, 2022, this episode delves into Stok’s unique culture and practices, emphasizing the importance of being transparent about both successes and challenges. Burke also discusses the significance of aligning company goals with personal values and how Stok supports its team members in this endeavor.

This encore presentation promises to inspire and inform, offering practical takeaways for anyone interested in sustainability, effective team collaboration, and innovative project management. Don't miss out on this fan-favorite episode!

See the original show notes and episode here.

Email Burke Pemberton

Website Stok

Burke Pemberton on LinkedIn

Stok on Instagram

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For listeners seeking to stay ahead in the design industry, tune into this episode for actionable insights and strategies. Stay tuned for more thought-provoking discussions and expert advice on The Zweig Letter Podcast!

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Mentioned in this episode:

ElevateAEC 2024 in Tampa, FL

Join Zweig Group at the 2024 ElevateAEC Conference and Awards Gala! Taking place in the stunning Tampa Bay area, this event brings together industry visionaries for inspiring discussions, networking, and collaboration. Don't miss this unparalleled opportunity to connect with leaders and innovators in a beautiful, vibrant setting. Zweig Group is excited to see you in Tampa!

• Jeremy Clarke

Jeremy Clarke: Jeremy Clarke is the Director of Recruiting and Retention at Zweig Group. He boasts a rich background as a combat veteran in the U.S. Air Force, followed by significant roles in recruiting at Rockwell Collins Aerospace and Walmart Corporate. Jeremy's extensive experience also includes founding and successfully running his recruiting firm, Emissary, for over a decade. He is well-versed in the challenges and nuances of recruiting within the design industry and is currently leading efforts to innovate and improve recruitment and retention strategies at Zweig Group.

In this engaging episode of The Zweig Letter Podcast, host Randy Wilburn delves into the ever-evolving world of recruitment and retention within the design industry. Joined by Jeremy Clarke, Director of Recruiting and Retention at Zweig Group, the conversation covers the high stakes and unique challenges firms face in attracting top-tier talent amidst shifting industry dynamics, accelerated by the pandemic.

With over two decades of experience, Jeremy Clarke shares invaluable insights on the current landscape of design industry recruitment, emphasizing the critical role of innovative and strategic approaches. He dissects the impact of the post-Covid environment, the integration of AI in the recruitment process, and the perennial importance of building genuine relationships. Furthermore, Jeremy offers practical advice on creating marriage-worthy job offers and maintaining long-term employee satisfaction through meaningful benefits and career pathing.

• Innovative Recruiting in a Tight Labor Market: Emphasize creativity and open-mindedness in defining roles and identifying talent to stay ahead in the competitive design industry.
• Role of AI in Recruitment: Understand how AI complements the recruitment process, especially in candidate identification and analysis.
• Importance of Human Connection: Despite technological advances, building genuine, trust-based relationships remains paramount in effective recruitment.
• Retention Through Career Pathing: Develop clear, competency-based career paths to anchor employees and enhance retention.
• Long-Term Benefits Over Perks: Focus on providing substantial, long-term benefits like career advancement opportunities and strong retirement plans rather than short-term perks.

All this and more on this episode of the Zweig Letter podcast.

Email Jeremy Clarke

Website Zweig Group

Jeremy Clarke on LinkedIn

Get your FREE Subscription to the Zweig Letter Newsletter.

For listeners seeking to stay ahead in the design industry, tune into this episode for actionable insights and strategies. Stay tuned for more thought-provoking discussions and expert advice on The Zweig Letter Podcast!

Exploring The Knowledge Management Evolution in AEC with Christopher Parsons

• Christopher Parsons

Christopher Parsons is the founder and CEO of Knowledge Architecture, a firm based in San Francisco specializing in knowledge management solutions for the architectural, engineering, and construction (AEC) industry. With a history degree and a political science major, Christopher transitioned from a technology consulting background to the AEC industry, where he became a specialist in developing intranet platforms and knowledge management systems. His company primarily serves mid-sized AEC firms, providing innovative solutions through their flagship product, Synthesis.

In this episode of the Zweig Letter Podcast, host Randy Wilburn sits down with Christopher Parsons, the founder and CEO of Knowledge Architecture, to delve into the evolving landscape of Knowledge Management within the AEC industry. Christopher shares his journey from tech consulting to becoming a knowledge management expert and discusses the crucial role of intranets in facilitating knowledge sharing, capturing critical information, and improving organizational efficiency.

The conversation highlights the transition from traditional top-down knowledge management (KM 1.0) to the more dynamic and democratic KM 2.0 and anticipates the exciting future of KM 3.0 powered by AI. Christopher explains how Knowledge Architecture’s intranet platform, Synthesis, enables organizations to create a centralized knowledge base, facilitating better communication and knowledge-sharing across teams. As AI continues to advance, firms that have robust knowledge management systems in place will be better poised to leverage new AI capabilities, ensuring they remain competitive and innovative.

• Evolution of Knowledge Management: The podcast covers the transition from KM 1.0 (top-down, static) to KM 2.0 (democratic, network-based) and explores the emerging KM 3.0 era enhanced by AI.
• Importance of Knowledge Capture: Emphasizes the necessity for firms to capture and manage critical knowledge to navigate key transitions like mergers and growth effectively.
• Synthesis Platform: Insight into how the Synthesis intranet platform integrates essential content, internal communications, and learning development to streamline knowledge sharing.
• AI Integration: Christopher discusses the upcoming features of Synthesis 6, including AI-powered search and video captioning, that will transform how firms access and leverage their internal knowledge.
• Future of Knowledge Management: Firms that proactively manage their knowledge assets will have a significant advantage in harnessing AI technologies, thus enhancing their operational efficiency and innovation capabilities.

All this and more on this episode of the Zweig Letter podcast.

Email Christopher Parsons

Website Knowledge-Architecture

Knowledge Architecture on...