• Ep 130: How to leverage a podcast to market your coaching business with Rosemarie Callender
    Jun 10 2024

    Got some feedback or a question for Laura? Send it in here!

    This week on The Wholehearted Business Show I’m talking all things podcasting with Rosemarie Callender.

    Rosemarie is a podcast coach and a launch strategist supporting women coaches and service providers to launch profitable podcasts that work for them and their business, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcast, consistently nurturing their audience and attracting their dream clients and paid visibility opportunities in 30 days. No more relying on an algorithm – with Rosemarie's proven strategy, you'll spend less time hustling online and more time doing what you love.

    Tune in to learn:

    • What blocks might be stopping you from starting a podcast and how to overcome them
    • How a podcast can replace other marketing methods and get you better results
    • What podcast SEO looks like
    • When the right time to start a podcast is, as a health or life coach
    • How to use the O-C-L framework to get more listeners to your podcast

    Check out the blog post that accompanies this episode.


    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates


    Other links mentioned in this episode:

    Rosemarie’s links:

    • Get her free Podcast Strategy Guide
    • Website
    • Instagram
    • Podcast to Amplify Podcast

    These are the episodes of Rosemarie’s show we discussed in the show:

    • Episode 10: How To Submit Your Show To Apple Podcasts
    • Episode 85: How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon

    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖
    Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸
    1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

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    33 mins
  • Ep 129: Scaled offers tech - course platforms, payment processing and more!
    Jun 3 2024

    Got some feedback or a question for Laura? Send it in here!

    If you’re ready to start selling scaled or more passive offers such as small digital products, courses or memberships in your coaching business, you might have a few questions about tech.

    Whether it’s how to deliver your offer to customers, how to receive payments, how to automate steps, where to host your content, in this episode of the show we’re going to explore all the options.

    Tune in to learn:

    • What a ‘scaled offer’ can look like in your coaching business
    • How to understand exactly what tech you need and what you need that tech to do
    • The most common tech steps you need in place to sell, get paid for, and deliver, a scaled offer
    • My favourite tech tools and recommendations


    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates


    Other links mentioned in this episode:

    • Super Simple Passive Income
    • Clarity Call - with first time discount
    • Book in for a free chat to discuss working together 1:1


    Tech links (includes affiliate links)

    • Thrivecart (standard account)
    • Thrivecart Learn +
    • Convertkit
    • PayHip
    • Send Owl
    • Zapier
    • Kajabi
    • Loom

    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖
    Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸
    1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

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    21 mins
  • Ep 128: Visibility and self confidence to be seen with Maddy Shine
    May 27 2024

    Got some feedback or a question for Laura? Send it in here!

    This week on The Wholehearted Business Show I’m having a fabulous conversation with Maddy Shine.

    Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible.

    She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes. She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times!

    Maddy believes it's up to us to find and get booked by those who want to work with us. Proudly based in southeast London, Maddy is easily spotted by her blue hair and loud laugh and now runs local meetups for fellow woman entrepreneurs at the local pub.

    I was so excited to interview Maddy about all things visibility as I know this is often a challenge for health and life coaches.

    Tune in to learn:

    • What common blocks come up for coaches when it comes to visibility
    • How to embrace visibility if you’re more introverted and social media doesn’t feel like the right fit
    • Why keeping a ‘rolodex of love’ can support your self confidence as a coach
    • How transactional analysis can help you manage online interactions and fear of trolling

    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates


    Other links mentioned in this episode:

    Maddy’s links:

    • Download Maddy’s Freebie Does Google Know I Exist
    • Website
    • Instagram
    • Facebook


    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖
    Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸
    1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

    Show more Show less
    26 mins
  • Ep 127: When is the right time to start creating one to many offers in your coaching business?
    May 20 2024

    Got some feedback or a question for Laura? Send it in here!

    Are you a health or life coach thinking about venturing into the world of one to many offers, but feeling unsure about when is the right time to do so? In this post we’ll be exploring the key factors you need to consider before diving into creating your first one to many offer.

    One to many offers are anything you’re creating to sell that is designed for more than one person to use or participate in, like a course, group program or membership, unlike your 1:1 coaching offers which are, obviously, delivered 1:1. When it comes to creating them in a way that makes sense for your business goals, there’s a few things you might want to consider and that’s what we’re going to explore in this post.

    Tune in to learn:

    • The right and wrong times to create a one to many product
    • The equation you need to know to discover if an offer is going to be profitable
    • How the way you’ll sell a one to many offer might differ depending on the price
    • The other ways creating a one to many offer can have strategic significance in your business


    Check out the blog post that accompanies this episode.


    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates


    Other links mentioned in this episode:

    • Super Simple Passive Income
    • Create Your Aligned Offer
    • Wholehearted Business
    • How to create a multi offer coaching business
    • How to do market research for your coaching business
    • Guide to Pre Selling Course for Health and Life Coaches


    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

    Show more Show less
    21 mins
  • Ep 126: How to Differentiate Between Free and Paid Content
    May 13 2024

    Got some feedback or a question for Laura? Send it in here!

    As a coach running your business online, it’s likely that you’re creating some kind of content for your ideal clients in a marketing capacity.

    So what happens when you want to create content that you charge for?

    One of the biggest questions I’ve been getting asked lately in my Facebook community is –

    ‘If I’m thinking about creating some kind of online digital product, how do I differentiate between what I give away for free and what I charge for?’

    This has become an even more important question as it may feel like a lot of people online are giving away lots of stuff for free – even, gasp, the kind of stuff you’d like to charge for!

    In this episode, I’m going to share some different ways to approach how you decide which content you give away for free as part of your marketing and what you charge for.

    Tune in to learn:

    • What kind of content we should be creating for our coaching business
    • The role of free content in our coaching business for marketing
    • Examples of how to decide what should be paid and what should be free
    • Why the strategy needs to be considered depending on your own business goals

    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates

    Other links mentioned in this episode:

    • Wholehearted Business
    • Content Marketing for Coaches Kit
    • How to create an awesome freebie for your coaching business
    • Content Marketing for Coaches (what’s working now)
    • How to create a multi offer coaching business

    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    ✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

    Show more Show less
    26 mins
  • Ep 125: How to create a sustainable + authentic client attraction system
    May 6 2024

    Got some feedback or a question for Laura? Send it in here!

    If you’re finding it hard to attract clients into your coaching business, I’m sure you’ll know how frustrating it can feel to not be sure which bits of your business need to be tweaked or tuned up to help fix this issue.

    The truth is, your success is down to more than just working on or ‘fixing’ any specific element - any approach to getting more clients needs to be looked at more holistically than just following a ‘shiny object’.

    I like to look at business like an ecosystem with several key ‘organisms’ that are all vital to how likely that ecosystem is to survive.

    In this episode I’m going to share what these key organisms are, the role each play in your business and how they connect together when it comes to building a coaching business that is aligned, authentic and wholehearted.

    Tune in to learn:

    • The six key parts of your business that need to work together to get more clients
    • An example of how these pieces might look in a typical business
    • Why the underlying strategy can make or break the system
    • How my program Wholehearted Business can help you create this in your business so you can book more clients

    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates

    Other links mentioned in this episode:

    • Wholehearted Business

    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

    Show more Show less
    29 mins
  • Ep 124: 3 simple steps to move from overwhelmed to clear and calm in your coaching business
    Apr 29 2024

    Got some feedback or a question for Laura? Send it in here!

    When you’re starting a coaching business and even if you’re much further on in your business journey, it’s common to experience periods of overwhelm.

    Whenever we are doing something that is new to us - be that starting a business or doing something we’ve never done before to try and grow it, we’re experiencing what is often a very steep learning curve!

    None of us are born with an intrinsic understanding of how to ‘do business’ rather it’s something we learn and then hopefully apply our intuition on top of that learning. As adults who have already felt competent in a job or career, that feeling of being a ‘beginner’ can be really overwhelming!

    Add to that, that there are so many ways you can grow your business and lots of different advice out there it’s normal to feel totally overwhelmed by it all.

    So how can we start and feel more clear and calm in our businesses and reduce that feeling of overwhelm? In this episode I’ll be sharing 3 key tips to help.

    Tune in to learn:

    • How to simplify your business
    • The two kinds of business tasks you need to be doing to help move forward
    • How to better understand what you need to work well in your business
    • The ways I can help you move forward in your business without overwhelm


    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates


    Other links mentioned in this episode:

    • Wholehearted Business


    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    ✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

    Show more Show less
    23 mins
  • Ep 123: Do you have the right coaching business niche?
    Apr 22 2024

    Got some feedback or a question for Laura? Send it in here!

    A common question I’m asked as a business mentor for health and life coaches is ‘is this the right niche?’ Most coaches know that to build a successful business you need to have a defined area of expertise i.e. a niche - but defining a niche that works for you can be hard work!

    In this episode of the show I’m going to share some thoughts on how to know if your niche is right for you and how to create more clarity if something doesn’t feel right. I’m going to share some questions to ask yourself if something connected to your niche doesn’t feel quite right.

    Your niche is one of the most important business foundations and when your niche isn’t quite right it can have a big impact on your business - and how you show up in it.

    Tune in to learn:

    • The three key questions you can ask yourself to discover if your niche is right for you
    • The four different ways you can adjust your niche
    • How your mindset can come into how you feel about your niche
    • Things you can try to help you redefine your niche and can more clarity


    Check out the blog post that accompanies this episode.

    Laura’s links:

    • Laura's website
    • Laura's Instagram
    • Laura's YouTube
    • Join Laura’s email list for updates

    Other links mentioned in this episode:

    • Join the Niche, Message and Brand Bootcamp - starting 29th April 2024
    • Wholehearted Business
    • Book a Clarity Call
    • How to find your profitable niche
    • How to niche if you’re multi passionate
    • How to do market research for your coaching business
    • Why you should offer a Priceless Power Hour style offer in your coaching business

    If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

    Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

    💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

    🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainabl

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    19 mins