• 12 Exact Steps To Scale Your Landscaping Business
    May 18 2024
    Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success. This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture. " If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls." - Dan Plata Topics Covered: 00:18 - Introducing Dan Plata: The Home Service CFO 01:13 - Unlocking Financial Success: 5 Steps to Set Up Your Business 15:17 - The Evolution of a Business Owner: From Start-Up to Scale-Up 27:14 - Bookkeeping as a Foundation for Financial Clarity and Decision Making 38:30 - The Magic Formula: Balancing Capacity and Demand 44:01 - Strategies for Managing Business Growth 47:41 - Understanding Business Expenses and Budgeting 50:25 - Navigating the Inflection Point of Scaling 01:22:52 - The Surprising Similarities Between Marketing and Hiring 01:31:59 - Scaling Your Business: The Employee Factor 01:44:14 - Navigating the Purgatory of Scaling Your Business 01:55:28 - Commission vs. Hourly Pay: Optimizing Employee Productivity 02:06:16 - Efficiency in Solo vs. Team Work: A Comparative Analysis 02:20:17 - Investing in Assets and Equipment: Strategic Approaches 02:30:16 - Navigating Tax Savings and Business Investments Wisely Key Takeaways Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth. Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability. Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution. Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively. Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses. Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion. Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges. Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively. Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving. Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS...
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    2 hrs and 43 mins
  • How Much Should Landscapers Charge To Install Mulch in 2024?
    May 12 2024
    In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits. "Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes" - Keith Kalfas Topics Covered: 2024 Mulch Pricing Guide: What to Charge?Efficient Mulching Techniques on Commercial PropertiesUnderstanding Mulch Coverage and CalculationsPricing Evolution: From Undercharging to ProfitOptimal Mulch Installation Practices and ThicknessThe Importance of Proper Mulch Application Around TreesChoosing the Right Mulch: Types and PreferencesThe Business of Mulching: Charging for Removal and Bed PreppingTips and Workshop Invitation Key Takeaways Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand. Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided. Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections. Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper. Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business. Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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    14 mins
  • How the P.O.P.P Method Improved My Landscaping YouTube Videos
    May 9 2024
    In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience. From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence. If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!" "Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith Topics Covered: 00:00 - Overcoming video fears and seeking validation online. 05:18 - Overcoming challenges in starting a landscaping business. 08:25 - Professionals handle job site challenges with expertise. 11:50 - Man leaves to save world, showing personal vulnerability. 13:30 - Crossing the Rubicon leads to irreversible consequences, causing high stakes and anxiety. 16:51 - Friend with huge YouTube following, Brian Barzak, passed away tragically. 22:09 - Started successful business in just 6 weeks. 25:13 - Customize message length for greater impact on the audience. 29:13 - Planning content safeguards personal and business brands. 30:28 - Belief in self leads to emotional response and success. 36:08 - Efficiently outsource content distribution to multiple platforms. Hire help for social media and podcasting. 37:17 - You have 7 days to do it. Take care. Key Takeaways Embrace the "P.O.P.P Method—Passion Overcoming the Pressure to Peacock. Use your authentic passion to create engaging videos and connect with potential clients on platforms like YouTube and Facebook.Leverage the Power of Storytelling - Share relatable experiences, overcome insecurities, and build credibility by showcasing your unique journey and the transformation of your business in a compelling narrative.Content Creation Strategies - Utilize simple tools like smartphones, the "oscillation method" for engaging storytelling, and content syndication to create multiple pieces of content from one original piece, eventually building a strong online presence. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here: https://www.keithkalfas.com/Landscaping-Series Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identify Your Power: Keithkalfas.com/superpower 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)
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    38 mins
  • How Chasing Money Can End You Up A Failure
    May 3 2024

    In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.

    "True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others."

    - Keith Kalfas

    Topics Covered:

    • Unlocking Conscious Evolution: A Personal Journey
    • The Power of Experience: Learning Through Doing
    • Debunking Social Media Success Myths
    • The Path to True Success: Time, Effort, and Evolution
    • Spiritual Growth and Guidance: Embracing the Holy Spirit
    • Wisdom from the Wise: Navigating Success and Spirituality

    Key Takeaways

    Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.


    Spiritual Guidance Matters: Highlighting the significance of spiritual wisdom, the podcast encourages listeners to seek guidance from within and prioritize spiritual well-being.


    Community Connections: Building strong community bonds is essential for personal development. The podcast underscores the value of supportive relationships in nurturing growth.


    Integration of Wisdom: Mere accumulation of knowledge isn't enough; integrating wisdom into daily life experiences is crucial for genuine personal evolution.


    Embracing Challenges: Embracing challenges and setbacks as opportunities for growth is a recurring theme. The podcast encourages listeners to view obstacles as stepping stones toward enlightenment.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

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    8 mins
  • It's time to level up your entire life IMMEDIATELY NOW!
    Apr 29 2024

    Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"


    "Believe in your own ability to figure things out and start taking bets on yourself. Awaken the entrepreneur within. Every single minute counts." - Keith Kalfas

    Topics Covered:


    00:00 - Prepare, fight, create structure to succeed.

    07:00 - Find supportive people and avoid negativity.

    09:05 - Increased self-awareness, connected mind and body.

    11:02 - Get fired up; it's your turn now!

    Key Takeaways

    • Every minute counts: Embrace the power of decisiveness and productivity in your daily endeavors.
    • Set healthy boundaries: Recognize the value of surrounding yourself with individuals who uplift and support your journey.
    • Uncover your purpose: Spend time reflecting on your aspirations and commit to pursuing your true calling with unwavering dedication.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here: https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Identify Your Superpower: keithkalfas.com/superpower

    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com)

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    11 mins
  • When You See With "Eyes of Equity" The Things you See Change | IDENTITY SHIFT
    Apr 28 2024
    In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment. "The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited." - Keith Kalfas Topics Covered: The Breakthrough: Identity's Power Over SuccessUnderstanding Identity Through Different MindsetsThe Impact of Identity on Business and Personal GrowthElevating Your Identity: Aligning with Higher BeliefsThe Journey of Faith and Action Towards Success Key Takeaways Identity Controls Everything: Explore how your identity shapes your success in business and personal development. Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making. Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity. Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs. Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth. Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower
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    20 mins
  • The Challenge of Raising Prices for Clients
    Apr 23 2024

    During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions.

    I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This

    Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies.

    Topics Covered:


    00:00 - Serving customers with loyalty and offering additional services can dramatically increase profits and allow for business growth.

    06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.


    Key Takeaways:

    • "Gotta keep them how you got them": The importance of maintaining customer relationships while strategically raising prices.
    • The strategic math behind price increases: Understanding the potential impact of different percentage raises on your customer base and overall revenue.
    • Leveling up your business identity: Recognizing the need to evolve and grow your business identity and pricing strategy, and the potential benefits of attracting new clientele at higher price points.

    Connect with Keith

    Instagram: https://www.instagram.com/keithkalfas/
    Facebook: https://www.facebook.com/thelandscapingemployeetrap
    Website: https://www.keithkalfas.com/resources
    Youtube: https://www.youtube.com/@keith-kalfas

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here: https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs

    LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16
    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Identify Your Superpower: keithkalfas.com/superpower

    Free Budget Opt-in: Keithkalfas.com/budget
    Smartphone Video Creation Guide: Keithkalfas.com/smartphone
    Identify Your Power: Keithkalfas.com/superpower

    2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com)

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    10 mins
  • From Itch to Enterprise with Austin Douglas
    Apr 20 2024

    In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services.

    Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry.

    Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.

    "You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver."

    - Austin Douglas

    Topics Covered

    • The Business of Poison Ivy Remediation and Arborist Insights
    • Unique Challenges and Solutions in Green Industry Services
    • Navigating Customer Interactions and Sales in Niche Services
    • The Misadventures of DIY Poison Ivy Removal
    • Safety First: Electrical Hazards and Best Practices
    • From Poison Ivy to Mosquitoes: Expanding Business Horizons
    • Discovering Biological Controls for Pest Management
    • Marketing Magic: Crafting Memorable Commercials
    • The Future of Ditch the Itch: Expansion Plans and Challenges
    • Securing Big Clients: A Deep Dive into Mosquito Control Jobs
    • Innovative Approaches: Drones in Agriculture and Beyond
    • Elevate Applicate: Revolutionizing Pesticide Application Education
    • The Power of Networking and Continuous Learning in the Green Industry

    Key Takeaways:

    Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth.

    Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.

    Resources and Websites:

    🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
    Here https://www.keithkalfas.com/Landscaping-Series

    Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs

    Landscaping Workshop keithkalfas.com/levelup

    LANDSCAPING BUSINESS
    How to Guide: https://www.keithkalfas.com/16

    Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs

    Get Ballard: https://www.ballard-inc.com/

    Easy Budgeting Blueprint: keithkalfas.com/budget

    Smartphone Video Creation Guide: Keithkalfas.com/smartphone

    Identifying Your Superpower: Keithkalfas.com/superpower

    Level Up Workshop: Keithkalfas.com/levelup

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    45 mins