The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project By cover art

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

By: Abagail Pumphrey - Business Strategist
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  • Summary

  • The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast
    Think Creative Collective, LLC © 2024 - The Strategy Hour Podcast
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Episodes
  • 850: How to Start a Business With ZERO Audience

    850: How to Start a Business With ZERO Audience
    May 23 2024
    In today's episode, I’m sharing what you need to know about the strategy of kickstarting your business from scratch, even if you think you have no existing audience. I’ve found that we tend to underestimate our existing network. From family and friends to colleagues and acquaintances, you likely have a web of up to 1,000 connections waiting to be tapped into. You’re probably not actually starting from zero— it's just a matter of harnessing those connections to build the life and business you’re wanting. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In reality, the size of your audience doesn't actually dictate your revenue potential. I encourage you to put yourself out there and show up authentically, despite feeling vulnerable. Fear of judgment often holds us back, but stepping into the spotlight isn't just about gaining followers— it's about creating genuine connections and building a supportive community. Shifting my focus from numbers to nurturing meaningful relationships has not only been eye-opening but also empowering, and I'm eager to share this transformative journey with you on the podcast today! Tune in to learn how to: Convert Strangers to Buyers With a Digital Product Build Your Perfect Audience Leverage Digital Products & Increase Your Audience Use DMs to Communicate Directly With Your Followers Balance Attracting New Followers With Nurturing Your Audience Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • 849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske

    849: Diversify Your Income - Part 3: Adding a Digital Product or Course to Your Offer Lineup with Melodee Fiske
    May 21 2024
    Welcome to part three of our four-part series on diversifying your income! If you haven’t checked out the past two episodes, go back and give them a listen. In part one, we dove into what you need to know before you add new income streams, and in part two, we learned how to leverage where you are to get to where you want to go. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In today’s episode I’m sitting down with Melodee Fiske, a second-grade teacher turned food photographer, who went on to use her experience to educate others on how to build their own successful food photography company! Like other creators I‘ve interviewed, Melodee started by answering questions that were coming from the people around her. During that time, she balanced building her photography client base and sharing knowledge one-on-one before finally turning that knowledge into a course. Tune in to hear about Melodee’s journey managing this transition, and find out where the tipping point lies between maintaining that balance and going all in on teaching. This episode was sponsored by Teachable. Episode Highlights From Teaching Second Grade to Food Photography [0:03:51] How Sharing Her Knowledge Snowballed Melodee’s Career [0:10:29] Finding Her ‘Why’ by Changing Careers [0:16:47] What it’s Really Like to Balance Your Business with Teaching [0:20:11] The Most Challenging Part of Launching a Course [0:24:59] What Melodee Wishes She Had Known From the Start [0:32:17] Key Advice For Anyone Who Wants To Create a Course or Start Teaching [0:37:31] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • 848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product

    848: Unstuck - Part 2: The Marketing & Tech Preventing You From Launching Your Digital Product
    May 16 2024
    This episode forms part two of a series on obstacles that are preventing you from launching your first or next digital product. Listen to them in either order. It’s totally up to you. Part one was mostly about the fear, worry, and time involved in launching your product. This time, we’re mostly talking about marketing and tech. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Where to Begin When You Don’t Know How to Build What You Need [0:01:34] What to Do When You Don’t Have an Existing Audience to Sell To [0:02:42] How to Make Your Digital Product Look Professional and Polished [0:07:35] One Way to Choose Which Idea to Actually Move Forward With [0:10:29] When You Shouldn’t Move Ahead With Your Digital Product (Yet) [0:14:10] So You’re Not a Tech Person, What Now? [0:18:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins
Management Marketing Economics
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