The Smart Marketer Podcast  By  cover art

The Smart Marketer Podcast

By: Smart Marketer
  • Summary

  • Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
    Copyright © 2023
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Episodes
  • Ep. 194, "Lean Into What You Do Best, And Shed The Rest"
    Apr 30 2024

    Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.

    You'll learn
    • What is more important than your work resume (in crafting your career path)

    • What can not (or should not) be delegated?

    • How do you discern what to delegate and what to keep doing

    • How to make memorable Ads that distinguish you from the competition

    And more!

    "Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

    Serve the World Unselfishly and Profit

    LINKS

    Molly Pittman, https://mollypittman.com/

    Smart Marketer, https://smartmarketer.com/

    Check out Trainual, https://trainual.com/

    Jonathan Ronzio is on all the socials as @JonathanRonzio

    TIME STAMPS

    02:20 Jonathan Shares His Back Story

    06:03 How Did Jonathan Learn How To Delegate?

    08:39 "I care more about your life resume than your work resume." Jonathan Ronzio

    14:46 When is it time to document and delegate?

    22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio

    29:34 Show Up and Be Different

    31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)

    YOUR ENGAGEMENT MATTERS!

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…

    Serve the World Unselfishly and Profit.

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    35 mins
  • Ep. 193, How To Build A Real Brand (Not Just A Business)
    Apr 23 2024

    Do you want to attract die-hard fans and turn them into loyal customers?

    The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.

    You Will Learn,
    • How To You Build A Brand With High Repeat Rate

    • What Types of Content Resonate the Most

    • The Power Of A Tag line

    • What You Need to Know About Technology

    And more!

    "Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone

    Links

    Ezra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/

    Ezra Firestone, https://smartmarketer.com/about/

    Follow and Tag @EzraFirestone on Socials

    Time Stamps

    01:10 Ezra Begins With His Family History

    05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone

    05:46 What Is A Real Brand?

    11:42 The Faceless Brand Is Dying

    17:16 "The How": The Engage And Filter Method

    20:45 Video Tips and Winning Formulas

    23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone

    36:57 Molly Speaks To Those Looking For Direct Response Results

    31.43 Other Content Strategies For Building A Brand

    33:03 The ICOSA System

    37:40 A Note About Technology

    39:38 Brand Identity Affirmation

    47:06 Amplification: This Is How You Create Engagement

    49:36 It's About Resource Generation

    51:08 We Can Help You Do This: Train My Social Media Manager

    55:00 There Are Two Types Of Businesses

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don't forget to…Serve the World Unselfishly and Profit.

    Show more Show less
    58 mins
  • Ep. 192: Real Talk With Molly Pittman
    Apr 16 2024

    The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all.

    In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.

    As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.

    LINKS

    Molly Pittman, https://mollypittman.com/

    Smart Marketer, https://smartmarketer.com/

    Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

    Morley’s https://morleysky.com/

    Smart Marketer Live, https://smartmarketer.com/live/

    TIME STAMPS

    02:16 Let’s Dive In

    04:02 The Wedding

    08:53 The Restaurant

    12:41 The Transformation

    “And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.

    15:49 The Dog Rescue

    18:50 The Down Days

    19:17 The Next Big Thing

    YOUR ENGAGEMENT MATTERS!

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…

    Serve the World Unselfishly and Profit.



    Show more Show less
    23 mins

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