Episodes

  • Go Big or Go Home: Creating Customer Experiences to Make People Want to Buy

    Go Big or Go Home: Creating Customer Experiences to Make People Want to Buy
    Jun 28 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Content Marketing Show.  Today we’re talking about going big … how to create a customer experience that makes people want to buy your products. That advice comes from New York Times best-selling author Diana Kander, who is our guest today. Her new book is called Go Big or Go Home and it is a gem for those of us in marketing and sales. We’ll dig into why and learn how to make our sales presentations, pitches and beyond work better.  Take a moment to hit that follow or subscribe button. The Rise – The Community Content Marketing Show is a streaming program and audio podcast from CIPIO.ai, the leading Community Content Marketing platform. Find us primarily on YouTube or LinkedIn, just look for CIPIOai as the user name and don’t miss our streamed show every other Wednesday at 2 p.m. Eastern, 11 a.m. Pacific. If you prefer to just listen to audio on demand via a podcast, search for The Rise - The Community Content Marketing Show wherever you get your podcasts or .. for an easy menu to subscribe, go to cipio.ai/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • The Age-Old Alignment of Marketing & Sales

    The Age-Old Alignment of Marketing & Sales
    May 31 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  Today we’re going to tap into one of the smartest people on the planet about B2B marketing an see if we can translate some of that wisdom into B2C insights, plus get into a good conversation about how marketing and sales can be something other than oil and water. Pam Didner is here with us. She is an award-winning B2B sales and marketing consultant. Steep knowledge in account based marketing, demand gen, content marketing and more. She’s also the author of a handy ebook I know everyone will want to go grab called The Modern AI Marketer. We’ll ask her about that and bring her to the stage in this episode. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • The Birth of a Brand – The Story & Marketing of Kekoa Foods

    The Birth of a Brand – The Story & Marketing of Kekoa Foods
    May 24 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are super excited to bring two people to the show. Danny Auld and David Fullner are the men behind Kekoa Foods. It is an all natural baby food company, but that description doesn’t begin to explain its mission and impact. It’s a brand with a great product, a great story and a higher calling than just selling things we got excited about at CIPIO.ai. Kekoa Foods is a client of ours, and Danny and David are here today to share their story, and insights that should inform and inspire your brand, too.  Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • UGC, AI and Influencers: The Alphabet Soup of What's Now and Next

    UGC, AI and Influencers: The Alphabet Soup of What's Now and Next
    May 17 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  Today we’re going to take some time for show and tell. AI, UGC, Influencer Marketing … all these are topics that are dominating the marketing and tech world and CIPIO.ai offers up solutions for each. But we don’t often talk directly about how or why we solve these problems for marketers. Today on The Rise, I’m going to show you a lot of what we’re doing and how it can benefit your brand. We’ll talk about how we’re putting together solutions for those opportunity avenues and how you can access them for free, even. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • The Nuances of Selling on Social Media

    The Nuances of Selling on Social Media
    May 10 2023
    Tim Hughes is the author of the book Social Selling and is one of the world's leading thinkers and practitioners on that practice. He joined The Rise – The Community Commerce Marketing Show to dive into the practice of sales within the context of social media and social channels. He is the founder and CEO of DLA Ignite which is a global social selling company. In 2021 he was listed as one of the top eight sales experts to follow globally by LinkedIn. If anyone knows how to diagram strategies to sell via social, your community online, influencers, it’s Tim Hughes. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • What A Non-Profit Can Teach Us About Community Building

    What A Non-Profit Can Teach Us About Community Building
    Apr 26 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  In this episode, we zero in on building community from a woman who has done that fabulously throughout her career, but unlike those you might expect to come on a tech company’s podcast to talk about community, our guest has done it from the perspective of a leadership position at non-profits. Emily Kirkpatrick is the executive director of the National Council of Teachers of English, or NCTE. She has a long history of leading non-profits, which includes building membership, lobbying for political interests, raising money … all components that require great community building skills. We learn a lot from her today as we go back to the classroom so to speak. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 mins
  • The Legal & Marketing Impacts of AI, The Metaverse & Web 3.0

    The Legal & Marketing Impacts of AI, The Metaverse & Web 3.0
    Apr 19 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we’re going to spend some time talking about Web 3, the Metaverse and AI because we’re lucky enough to have Mitch Jackson with us on the program. He’s the co-author of a new book called The Web 3, Metaverse and AI Handbook. Wrote that with his son Garrett. He’s doing a ton of open experimenting in that new universe and sharing a lot of his learnings. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 mins
  • How AI Startups are Changing Retail

    How AI Startups are Changing Retail
    Apr 12 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we have a special treat for you. ShiSh Shridhar is here. He is the global retail startups lead at Microsoft. So he sees the newest technology startups attempting to make our world in marketing better at very early stages. As you might imagine, he’s been seeing a lot of late in solutions that leverage artificial intelligence, or AI. We’re lucky to get a few moments of his time today. So get out your notepads. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 mins