The Product Biz Podcast  By  cover art

The Product Biz Podcast

By: Monica Little
  • Summary

  • If you’re a handmade small business owner, chances are you LOVE creating and sharing your products with customers…but at the same time, you might be starting to feel split-second moments of self-doubt, not knowing what to do next to get consistent sales each and every month.What if the only thing getting in the way of making a living off of your small business and having the freedom to do what you LOVE and WANT to do... is you?Inside the Product Biz Podcast, you’ll learn how to better run your business and increase your sales in ways you may not have even been aware of, so that your business can truly become what you KNEW it could be back when you first started.Listen in as Monica Little, self-taught multiple 6-figure organic skincare small business owner, shows you how to let go of perfection, overcome the fear of failure that is holding you back, and finally start taking action and start feeling like you've cracked the code on how to run a successful small business.
    © 2023 The Product Biz Podcast
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Episodes
  • Do you feel like you're bothering people when you talk about your products on social media?
    Jun 12 2024

    One of the BIGGEST pieces of feedback I hear from small business owners is…

    “I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.”

    “I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.”

    “I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what I have to say if I say the same things or show the same things over and over.”

    “I don’t want to talk about my products or business too much on Instagram because people will unfollow me.”

    If you’ve ever had these thoughts or other variations of these thoughts, I can almost guarantee that you love to come out with new products. (Am I right or am I right?)

    Why can I almost guarantee this?

    Because when we come out with new products, we no longer feel like we are bothering people. Because it’s something new! Something that hasn’t been done before! It’s exciting! And your brain starts to convince you that you could hardly be bothering people with something new, exciting, and never been done before.

    So here’s what happens: before you know it, your bank account isn’t growing because you are constantly coming out with new products (hello raw ingredients, new labels, new packaging) and because all of your time is going towards launching something new and something else new and something new again.

    And the cherry on top is that you’ve lost the chance to learn good old-fashioned marketing and selling… because your only strategy is newness, excitement, and never-been-done-before-ness. Which turns into a rinse and repeat cycle that can get pretty expensive and pretty exhausting.

    What if I told you that constantly coming out with new products is a sign of being a people pleaser? A sign of not wanting to bother people or disrupt the piece? And a sign of self-sabotage that you might not even be aware of?

    We’re getting deep today. And if this sounds anything like you, play special attention to this week’s episode so I can guide you through this and show you what’s on the other side of authentically owning what you speak about and how you show up for your business so you can make more money in your business.

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    32 mins
  • The simplest hack to get comfortable talking on your Instagram stories for more sales
    Jun 5 2024

    What’s the main reason why you DON’T talk on your stories consistently?

    Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?

    Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?

    Is it because you don’t know what to say and are worried about being judged by others for not saying the right thing?

    During today’s episode, I share with you a simple and FUN hack to get you comfortable with showing up on your Instagram stores. And this is a hack that I even recently started to do, to make showing up on Instagram easier and easier for me (even after years of already being front and center on IG!) And believe it or not, talking about your products is how you can sell more products. So, the sooner you get comfortable and confident talking loud and proud about your products on social media, the sooner you will make more money! And here's how you can make it easier on your starting today.

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    34 mins
  • How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio
    May 22 2024

    In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!

    Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.

    Laura then started her own business and was worried about selling products at a high price point ($350 - $550) in a saturated market (jewelry).

    But in the year after joining Product Biz Academy, Laura has sold 51 necklaces, has made $21,000 in sales on Etsy, and has her products sold in 2 stores.

    Laura shares how she feels like anything is possible; not only from having the step-by-step processes inside Product Biz Academy, but also by learning how to believe in herself, show herself commitment, celebrate the wins, be accountable, how to enjoy the journey every step of the way, and more.

    Doors to Product Biz Academy close THIS Thursday at midnight. Enroll now at www.monicalittlecoaching.com/join

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    24 mins

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