The Influencer's Edge Podcast with Speaker Paul Ross Podcast By Speaker Paul Ross cover art

The Influencer's Edge Podcast with Speaker Paul Ross

The Influencer's Edge Podcast with Speaker Paul Ross

By: Speaker Paul Ross
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The Influencer’s Edge Podcast is specifically for sales professionals, sales managers, entrepreneurs, and influencers who are committed to achieving results beyond what they are used to getting through using “outside the box” cutting edge concepts, tools, and tactics. Our innovative experts pull back the curtains and show you how to use their very latest breakthroughs to get beyond where you wanted to go and crush your competition in the process!Copyright © Ghita Services, Inc. All Rights Reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Truth About Influencer Marketing: Fake Engagement vs. Real ROI, With Sarah Saffari
    May 12 2026

    Influencer marketing can drive massive growth — or quietly drain your budget if you’re partnering with the wrong creators.

    In this episode, Sarah Saffari breaks down how brands can instantly identify fake engagement, spot inauthentic audiences, and predict campaign performance before spending a dollar. We dive into the data-driven strategies behind choosing creators who actually influence buying decisions instead of just looking popular online.

    You’ll learn how to evaluate creators beyond vanity metrics, recognize the biggest red flags in influencer partnerships, and scale campaigns that generate real ROI, real trust, and real sales.

    Whether you’re a brand owner, marketer, agency, or entrepreneur, this conversation will completely change the way you look at influencer marketing.

    Tune in to hear Sarah’s thoughts on:

    • How can you predict results before running an influencer campaign?
    • How can brands instantly detect inauthentic engagement?
    • What type of influencers are the most likely to provide positive ROI?
    • And much, much more!
    Connect With Our Guest

    Website:

    • https://www.influencernexus.com

    Social Media

    • LinkedIn

    The post The Truth About Influencer Marketing: Fake Engagement vs. Real ROI, With Sarah Saffari first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

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    33 mins
  • Why Your Best Sales Moments Aren’t Scalable (Yet), With Judy Tsuei
    May 5 2026

    Most founders and sales leaders have spent years building powerful instincts—how to read a room, build trust quickly, and know when to push or hold. But that hard-won insight stays trapped in their heads, nowhere in their systems, and nowhere their teams can access or replicate.

    In this conversation, Judy Tsuei breaks down how unconscious identity patterns shape sales behavior, why top performers close from a neurological state most people never intentionally cultivate, and how to extract the invisible methodology behind your best sales moments so it becomes teachable, scalable, and truly yours.

    This isn’t about scripts or surface-level tactics. It’s about understanding influence as identity.

    You’ll walk away with a new lens on how you sell—and a clear starting point for identifying and shifting your own unconscious sales patterns.

    Tune in to hear Judy’s thoughts on:

    • You talk about a “hidden code” behind every sales conversation—what is actually happening beneath the surface that most founders completely miss?
    • So many founders know what to say in sales, but still struggle to convert—what internal patterns or identity blocks are usually getting in the way?
    • How does nervous system regulation show up in real-time during a sales conversation, and what does it look like when someone is unintentionally operating from dysregulation?
    • For someone listening who feels like they’re constantly “leaving influence on the table,” what’s the first shift they can make to start showing up with more confidence and authority?
    • And much, much more!
    Invitation From Our Guest

    Gain access to Judy Tsuei’s Executive Inner Blueprint Profile: https://inner-blueprint-reveal.lovable.app

    Connect With Our Guest

    Website:

    • https://www.judytsuei.com

    Social Media

    • LinkedIn
    • Instagram

    The post Why Your Best Sales Moments Aren’t Scalable (Yet), With Judy Tsuei first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

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    44 mins
  • Hidden Profit Leaks: How to Fix Them Without Working More, With Todd Krause
    Apr 28 2026
    Most business owners assume they need to work harder, sell more, or hustle longer to grow revenue. But often, the real problem is hidden inside the business itself—broken systems, unclear communication, inefficient processes, and leadership gaps that quietly drain time, energy, and profit. Todd Krause uncovers the hidden profit leaks that keep businesses stuck and explores how smarter systems, stronger leadership, and better team alignment can increase profitability without adding more hours to your day. You’ll learn how to identify operational bottlenecks, reduce overwhelm, improve accountability, and create a business that runs more efficiently and sustainably. Whether you’re an entrepreneur, business owner, or team leader, this conversation is packed with practical insights and actionable strategies you can start implementing immediately. Tune in to hear Todd’s thoughts on: What are the most common “profit leaks” you see in businesses today?Why do so many business owners feel stuck even when revenue is growing?How can leaders build a business that runs without their constant involvement?What role does company culture play in profitability and performance?What are simple systems every business should have to scale effectively?What is one immediate change a business owner can make to improve results this month?And much, much more! Invitation From Our GuestDiscover Todd’s free resource: “The Profit Leak Assessment” — a simple tool that helps business owners quickly identify gaps in their leadership, systems, and operations that may be limiting growth. Uncover immediate opportunities to improve profitability and performance in your business. https://silversunconsulting.com Connect With Our GuestWebsite: https://www.silversunconsulting.com Social Media LinkedInInstagramFacebookYouTube The post Hidden Profit Leaks: How to Fix Them Without Working More, With Todd Krause first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.
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    25 mins
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