With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop.

But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters.

We’re joined by Bridget Kurkowski, the VP of Enrollment Services at Encoura, who emphasizes how even just one LinkedIn message can go a long way in professional development.

Join us as we discuss:

• [8:08] How to curb admissions turnover

• [20:27] Why you shouldn’t beat around the investment bush

• [33:18] Mentorship for engagement and growth
  

Check out these resources we mentioned during the podcast:

• Chasing Mission Fit by Bart Caylor

• bridgetk@encoura.org

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option.

We’ve got two words for you — “strategic communication.”

In this episode, we take a look at starting with your school’s “why,” which starts with auditing all the tools in your kit.

Kicking off our conversation is Eric Henry, the President of Carousel Digital Signage, who shares with us the importance of crafting a plan around generational preferences.

Join us as we discuss:

• [4:24] Intentional student engagement in higher ed marcomm

• [14:57] Starting with strategy instead of winging it

• [24:33] Generational preferences among prospective students
  

Check out these resources we mentioned during the podcast:

• Carousel Digital Signage Booklet

• eric.henry@carouselsignage.com

  
  

If you’re interested in getting your hands on a copy of the Higher Education Booklet Eric talked about in our podcast please reach out to: sales@carouselsignage.com with the subject line “Send me the Higher Ed Booklet”.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Authentic engagement means more than just editing a template and calling it a day.

It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules.

It’s about taking risks and trying new projects – not reverting back to the comfort of the same old, same old.

That’s why we’re talking to “Marketing Dude” Patrick Stone, the Director of Strategic Communications and Marketing at Cape Cod Community College. Taking big swings and zigging when everyone else is zagging are just some of the keys Patrick brings to the table in this week's episode.

In this episode, we unpack crucial components of authentic engagement with prospective students.

Join us as we discuss:

• [3:28] A deep dive into higher ed budgeting

• [13:39] Transforming prospective student connections

• [20:57] Tools that will help with student retention
  

Check out these resources we mentioned during the podcast:

• Patrick Stone on LinkedIn

• pstone@capecod.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

Hosted by Ausha. See ausha.co/privacy-policy for more information.