What is it worth to you to be able to live in your customers’ minds 24/7? You can access all that staying power, and the success that comes with it, with a few well-planned (and well-placed) marketing moves.

On this episode of The Hidden Falls Media Experience, Alex and Zach dig into the psychology secrets used by the best marketers and sales teams out there, mind tricks you can use to price your products more effectively, what it takes to pull away from the dishonest Internet “experts” and create engagement-worthy content, and how to use sensory elements in your brand and products to completely revolutionize your customer experience. Tune in to learn how to carve out your place as a trusted authority in the minds of your target audience.

What You’ll Learn:

• What marketing really means without all the trends, showmanship, and bad advice - and what you need to know about marketing directly to your customers’ brains
• How to build customer trust, and raise your prices in the process, with just one short sentence
• Why our favorite smells (and the memories associated with them) have more power than we think over what we buy and how buying makes us feel
• And much more!

Favorite Quote:

“How do we create behavioral patterns? How do we take and hijack systems and behaviors to modify them to what we want? They use it in the context of counseling, but it's the same context for business. It's looking at human behavior, figuring out where your business or product or service overlaps with the habits they already have, and then starting to stack and deconstruct those in ways that we want.”

• Alex Vonderhaar

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Storytelling is a mission-critical artform. Friction is the biggest deterrent for consumers crossing that checkout finish line. You aren’t addicted to technology, you just haven’t mastered how to be indistractable yet. And failure is your best window to view success.

We are all human beings and right here is the best insight on how to market like one. Your host Alex Vonderhaar has brought on a diverse set of experts throughout the course of this show who have shared, explained, and confessed the lessons they wished they learned sooner and the obstacles they are still trying to overcome.

On this episode of the Hidden Falls Media Experience, we look back on the best advice, stories, and sentiments that have come to life because of this show. Listen in for an episode that brings you the best of Hidden Falls – all in one place.

What You'll Learn:

• What tools and skills are essential to developing tactics that tap into another human’s psyche
• How technology has a bigger role in your everyday life than you could possibly imagine
• Why your mindset towards work is the most influential component to success
• And much more!

“You have to have the courage to abandon the people who are seeing the fake you so that people when they see the real you, can accept you. That leap from changing one tribe to another is really frightening. But if you do it, oh my god, the upside is so rewarding.”

• Mike Michalowicz

“Boredom, loneliness, anxiety, fatigue, uncertainty, stress – these are the internal triggers that we seek to escape from. The first step to becoming indistractible is mastering those internal triggers.”

• Nir Eyal

“The model of business that wins today is a flexible business mindset – that as a CEO it’s okay to fail. It's okay to be curious, to ask questions, to test stuff that we're not sure about. That is the only way you will build a roadmap to success.”

• James Jacobi

How to Get Involved:

Alex Vonderhaar is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!

Have you ever wondered what the secret is to living your best life? We all know we have to put in the work to get what we want...but more importantly, it takes being consistent and having good habits to make the work count!

On this episode of “Friday Fast Track,” Alex shares daily habits he’s implemented that have changed his life. They’ve allowed him to grow in his business and achieve many personal goals, getting him to be where he wants to be.

If you want to excel when it comes to your income, fitness, and cognitive capacity, then this episode is for you. Tune in to learn more on how to get work done faster and be performing at a higher level.

.

What You'll Learn:

• That you have to be clear when creating your goals.
• How by following these steps you can become more creative, and have less anxiety.
• Why without consistency your time will be wasted and your goals will fail.

Favorite Quote:

“ You really can't expect to get what you want or achieve anything in particular without having a direction.”

– Alex Vonderhaar

How to Get Involved:

Alex Vonderharr is the founder and CEO of Hidden Falls Media, where he merged his background in neuroscience and psychology with his digital marketing experience. Alex has built a brand that helps large and small business owners achieve their goals by increasing brand awareness through natural messaging and research-backed strategies. You can find Alex on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, head over and visit us on Apple Podcasts - leave a review and let us know what you thought! Your feedback keeps us going. Thanks for helping us spread the word!