Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice. If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode. What you’ll learn: -The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability. -Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns. -Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations. Watch the full episode to discover: -Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers. -How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space. Connect with the experts for more insights: Jakub Olexa https://www.linkedin.com/in/axelo/ Andrew Kordek https://www.linkedin.com/in/andrewkordek/ This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns. Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps!