Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.

With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.

Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.

They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.

This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.

🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/

🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q

🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful

discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.

With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey shares her extensive knowledge on optimizing email campaigns for higher engagement and better conversion rates. Whether you're an experienced professional or looking to upgrade your expertise, this talk will provide actionable insights to thrive in the dynamic world of email marketing.📚

Learn more about advanced email strategies here: https://www.ipost.com/blog/

🔗 In This Episode:Kaitlin Harvey: https://www.linkedin.com/in/kaitlin-harvey/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

This episode is particularly valuable if you've benefited from insights from top digital marketing experts or are a member of communities like Email Geeks!Join us as we explore comprehensive strategies to enhance your email campaigns and ensure they excel across all devices and platforms, no matter the inbox!#BusinessEmails #EmailMarketing #DigitalMarketing #EmailGeeks