Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty.

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Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.

Ann Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.

They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why it’s more about community than you might think).

Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Don’t miss this episode!

• About the current state of SEO (is it as bad as it feels?!).
• Who was most impacted by the recent Helpful Content Updates.
• Why backlinks seem to have protected sites during these Google updates.
• More about the ‘backlink controversy’ in the SEO industry.
• How to approach link-building as a content creator.
• Why building a community and saying “yes” is so important in this SEO environment.
• What you should do to strategically take advantage of traffic when you have it (to prepare for when you lose it).
• The importance of diversifying your traffic and income sources.

Resources:

• Smarty Marketing
• Moz
• SparkToro
• Google SearchLiaison
• Pinch of Yum
• Search Engine Journal
• Tax Smart Real Estate Investors Podcast
• Memberful
• Skool
• Follow Ann on Facebook, Linkedin, and Twitter
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland from Clariti about the upcoming deletion of Universal Analytics data — and what you need to do about it.

Get the resources for this episode a foodbloggerpro.com/podcast/tiny-bites-universal-analytics-data.

Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful.

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Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk.

Are you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you won’t want to miss this podcast episode with Jen Matichuk from Memberful.

And yes, Memberful is a podcast sponsor, but this episode isn’t sponsored by them! We were just really excited to have an honest conversation about what it looks like to create a membership as a food creator, and how you might go about doing it, and Jen is the perfect person to cover this topic.

In this episode, Bjork and Jen chat about how to determine if a membership is the right option for your business, how to choose a subscription platform, how to predict if a subscription model will be successful for you, how to market content behind a paywall, and more!

• More about Jen’s career and how she ended up in her current role at Memberful.
• The details behind the membership that Jen started with Rhett & Link.
• The importance of researching and communicating with your audience before creating any new format of digital content.
• How to choose a membership/subscription platform.
• The behind-the-scenes of how and why Molly Baz came to start her membership site with Memberful.
• How to play the numbers game to predict how successful a membership might be for you.
• How to determine the price point and pricing structure for your membership.
• How to shift your mindset around marketing a product that you made.
• How to approach transitioning some of your content behind a paywall.

Resources:

• Memberful
• Rhett & Link
• Mythical Society
• Patreon
• Rooster Teeth
• Substack
• Molly Baz
• Wonderly
• Jo Club
• Discord
• Connect with Jen via email
• Connect with Jen on LinkedIn or Instagram
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Memberful. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.