Welcome! Today, Liz Fiedler from Sunny Mary Meadow podcast is joining Jeni from the Floral Hustle podcast to discuss their upcoming Farmer Florist Boot Camp. This workshop is designed to equip flower farmers and florists with the skills and confidence to seamlessly integrate wedding services into their businesses. Tune in to learn about the essentials of bridal consultations, pricing, contract management, and hands-on floral design techniques.

Timestamps:

• [00:00:02] Introduction
• [00:00:26] Meet Jeni from the Floral Hustle podcast
• [00:01:19] Parallel passions and bridging the education gap
• [00:02:54] Expanding services: From farming to floral design
• [00:05:21] Wedding budgets and the ala carte approach
• [00:07:19] Streamlining processes and consultations
• [00:11:20] Gaining confidence and improving skills
• [00:14:44] Managing expectations and client relationships
• [00:17:17] Practical advice: Weather, substitutions, and setting boundaries
• [00:24:05] Essential contract clauses and handling liability
• [00:29:16] Building relationships with local florists
• [00:32:14] Workshop details: Dates, location, and agenda
• [00:34:41] Workshop value and expectations

Key Takeaways:

• Boot Camp Overview: Liz and Jeni explain the need for this workshop, targeting both flower farmers and florists interested in enhancing their wedding floral services.
• Bridal Consultations: Learn the importance of setting clear expectations, role-playing scenarios, and handling the administrative side of wedding services.
• Pricing and Contracts: Get insights into effective pricing strategies, understanding market value, and protecting yourself with well-crafted contracts.
• Hands-On Techniques: Discover the essential skills needed for creating stunning bridal bouquets and other wedding florals using local flowers.
• Confidence Building: Understand the role of confidence in client interactions and how it can significantly impact your business growth.
• Workshop Details: Join Liz and Jeni on July 8-9 at Sunny Mary Meadow Farm for an immersive experience that promises to elevate your floral business.

Links Mentioned:

• Farmer Florist Boot Camp Registration: Register Here
• Contact Information:
  • Liz Fiedler: Email
  • Jeni (Floral Hustle): jeni@thefloralhustle.com

Follow Us:

• Sunny Mary Meadow on Instagram: @‌SunnyMaryMeadow
• The Floral Hustle on Instagram: @‌TheFloralHustle

Welcome to the Floral Hustle Podcast! In this week's minisode, our host Jen dives into the strategies and tips for managing multiple events in a single weekend, a feat that amazes many freelancers and new florists alike. If you're looking to scale your floral business and efficiently handle several events, this episode is packed with valuable insights.

Episode Highlights:

• Solid Relationships with Wholesalers:
  • Building strong relationships with reliable wholesalers is crucial.
  • Jen shares a personal experience where she had to quickly source 600 roses due to an issue with her order.
  • Importance of maintaining a positive relationship with suppliers, even when things go wrong.
• Effective Planning and Organization:
  • Jen emphasizes the need to be a "planning ninja" and master of chaos.
  • Detailed breakdown of how to estimate time for various tasks and plan your week accordingly.
  • Tips for creating a realistic timeline, considering the slowest member of your team.
• The Power of a Supportive Team:
  • Highlighting the necessity of having a dependable team to manage multiple events.
  • Real-life example of how a strong team dynamic helped manage a busy weekend with over $30,000 in events.
  • Encouragement to build relationships and network with other florists to create a supportive community.
• Building Flexibility into Contracts:
  • Advice on negotiating with venues for flexible teardown times.
  • Importance of cultivating relationships with venues to facilitate smoother operations.
• Dedicated Workspace:
  • Jen shares her experience of using a spacious garage solely for flower storage and preparation.
  • Discussion on the importance of separating business space from personal space to avoid burnout.
• Achieving Business Growth:
  • Strategies for scaling your business to over $100,000 by managing multiple events.
  • Jen's insights on balancing workload and ensuring sustainability in business growth.

Key Takeaways:

1. Foster Strong Vendor Relationships: Be kind, supportive, and maintain good communication with your wholesalers.
2. Plan Meticulously: Use past experiences to estimate task durations and create a detailed timeline for the week.
3. Build a Reliable Team: Network with other florists and create a dependable team to manage workload efficiently.
4. Negotiate with Venues: Establish good relationships with venues for flexible event management.
5. Create a Dedicated Workspace: Separate your work and personal spaces to ensure focus and prevent burnout.
6. Aim for Sustainable Growth: Strategically manage multiple events to achieve significant business milestones.

Tune In: Listen to the full episode to get an in-depth understanding of how to manage multiple events seamlessly and grow your floral business effectively. Don't miss out on the practical tips and real-life experiences shared by Jen.

Subscribe and Share: If you enjoyed this episode, please subscribe to the Floral Hustle Podcast and share it with fellow florists looking to scale their business. Stay tuned for more episodes packed with valuable insights and tips for florists!

Contact Us: Have questions or topics you'd like us to cover? Reach out to us at jeni@thefloralhustle.com and join our community of flower enthusiasts and business builders.

Social Media: Follow us on @thefloralhustle for more updates, tips, and inspiration.

00:30 Managing Multiple Events in a Weekend
01:11 The Importance of Reliable Wholesalers
01:56 Building Strong Relationships with Suppliers
03:47 Effective Planning and Time Management
05:15 The Power of a Supportive Team
08:14 Creating a Dedicated Workspace

Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigating the floral industry, managing client relationships, and embracing innovation.

Key Takeaways:

1. Courtney's Floral Journey: Learn how Courtney turned her passion for horticulture into a flourishing business, Coneflower Designs, specializing in weddings and events since 2018.
2. Business Insights: Courtney discusses the importance of staying true to your vision, even when faced with challenging clients or planners. She emphasizes the value of maintaining a positive and respectful approach in all interactions.
3. Innovative Solutions: Discover Courtney's approach to streamlining floral operations with tools like the flower library and her famous lazy Susan racetrack. These innovations enhance efficiency and organization in her studio.
4. Expanding Revenue Streams: In response to a slow year, Courtney launched new initiatives like coaching calls, a flower library, and an Amazon storefront. She shares tips on diversifying income and adapting to market changes.
5. Dealing with Challenges: Courtney candidly discusses handling negative feedback and difficult client relationships. She highlights the importance of setting boundaries and maintaining professional integrity.
6. Supporting the Floral Community: Courtney advocates for a supportive floral community, sharing her knowledge openly and encouraging collaboration among florists.

Connect with Courtney:

• Instagram: Coneflower Designs
• Facebook: Coneflower Designs
• Website: Coneflower Designs

Resources Mentioned:

• Flower Library: A comprehensive guide to floral products and processing techniques.
• Amazon Storefront: Find Courtney's favorite floral tools and supplies.
• Stand Store: Access digital products and coaching sessions.
• Bennable: Explore products beyond Amazon, recommended by Courtney.

Courtney's story is a testament to the power of perseverance, innovation, and community support in the floral industry. Whether you're a seasoned florist or just starting, this episode is packed with valuable tips and inspiration to help you thrive in your floral journey.

Don't forget to subscribe to the Floral Hustle Podcast for more insightful episodes with industry experts! 🌺