In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.

If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.

In this episode, we cover:

• What a wedding content creator actually does
• Why wedding-day content creation has grown so quickly
• How Grace built two branches of her business: one for businesses and one for weddings
• What makes social media content perform well right now
• Why saves and shares matter more than likes
• How behind-the-scenes B-roll can strengthen your brand
• Why showing your face and personality matters online
• What “talking head” videos are and whether they still work
• How social media management works behind the scenes
• When it makes sense to outsource social media versus just getting content support
• How to deal with imposter syndrome when showing up online

Key takeaways

• People are hiring more than just your flowers—they are hiring you
• A strong social media presence builds trust, authority, and connection
• B-roll and behind-the-scenes footage can create longevity in your content
• Talking to camera can be powerful, but even simple story posts and casual clips help
• Social media management doesn’t have to be all or nothing—content creation can be a great first step
• Comparison can quickly feed imposter syndrome, so boundaries around consumption matter

Connect with Grace

Grace Myler Media
Instagram + TikTok: @gracemylermedia -
https://www.instagram.com/gracemylermedia/
https://www.tiktok.com/@gracemylermedia

The Wedding Edit
Instagram: @theweddingeditbygmm -
https://www.instagram.com/theweddingeditbygmm/

Flower friends — this one is different.

Today we’re diving into something deeper than business strategy…
Because the truth is — a lot of business problems are actually life problems in disguise.

If you’ve ever:

• held something in instead of saying it
• replayed a situation over and over in your head
• felt frustrated, hurt, or misunderstood
• avoided a conversation because it felt uncomfortable

This episode is for you.

Because one of the most powerful things you can learn —
is how to speak up, ask questions, and advocate for yourself.

🌿 What We’re Talking About

This episode is all about:

• why you are allowed to take up space
• how people-pleasing is hurting you (and your business)
• the cost of staying silent
• how to stop “stewing” and start communicating
• and how to handle situations in real time instead of letting them spiral

💡 Key Takeaways

1. You are allowed to say, “this doesn’t feel good”

That one sentence alone can:

• shift a relationship
• interrupt unhealthy patterns
• and create clarity instantly

Most people don’t say it — which is exactly why it’s so powerful.

2. You are teaching people how to treat you

If something keeps happening…
and you’re not addressing it…

👉 You’re allowing it.

You are not powerless in your life.
You have more control than you think.

3. Ask questions instead of creating stories

Instead of:

• assuming
• overthinking
• or building resentment

Try:
👉 “Am I understanding this correctly?”
👉 “Can you clarify what you meant?”

This alone can prevent weeks (or months) of mental stress.

4. Stop the “mental stew”

We’ve all done it:

• replaying conversations
• building narratives
• getting more upset over time

But the longer you wait:

• the fuzzier the details become
• the harder the conversation feels
• the more energy you waste

👉 Address things sooner.

5. Lead with curiosity, not accusation

Instead of:
“You’re being rude.”

Try:
“I’m sensing a tone here — am I misunderstanding?”

This:

• keeps the conversation open
• gives the other person an out
• and leads to resolution, not conflict

6. Everyone has their own truth

Two people can experience the same moment
and walk away with completely different interpretations.

That doesn’t make one right and one wrong.

👉 It makes them human.

🔥 The Real Shift

You don’t need to:

• stay silent
• overthink everything
• or carry emotional weight that isn’t yours

You can:
✨ speak up
✨ ask questions
✨ set boundaries
✨ and advocate for yourself

💭 Final Thought

So many situations could be avoided…
if we just had the courage to say the thing.

Instead of:

• stewing
• assuming
• or spiraling

👉 Speak. Ask. Clarify.

Your life — and your business — will change because of it.

🌸 If This Hit Home…

Send this episode to a friend who needs it
or share it on your stories 💛

And if you’re ready to:

• grow your business
• shift your mindset
• and have someone call you forward (not just call you out)

👉 Check out the Floral CEO Mastermind
at http://floralceo.com/mastermind

Are you actually putting in the real work in your business… or are you just staying busy?

In this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business.

Because here’s the truth:
busy does not equal productive
and
productive does not always equal profitable.

If you’ve been spending your days tweaking fonts, organizing supplies, scrolling Instagram “for research,” or staying buried in admin while avoiding the things that actually grow your business—this episode is for you.

Jen breaks down the difference between putting in time and doing the real work, and shares the exact kinds of actions that actually move the needle in a floral business.

This is your loving kick in the butt to stop hiding in busy work and start doing the things that will actually create bookings, momentum, confidence, and growth.

In this episode, Jen talks about:

• Why being “busy” can feel productive even when it’s not
• The trap of fake productivity in your floral business
• What real, needle-moving work actually looks like
• Why so many florists avoid the work that would actually change things
• The mindset shift required to create real growth
• How to audit your weekly habits honestly
• A simple 2-list exercise to help you refocus your time
• Why visibility, follow-up, and sales matter more than another Canva edit

Key Takeaway:

The things that build your business are often the things that feel the most uncomfortable:
following up, putting yourself out there, raising your prices, asking for the sale, and being visible.

But those are also the exact things that create growth.

Homework from this episode:

Make 2 lists:

List 1:

Things that are just putting in time

List 2:

Things that would actually move my business forward

Then challenge yourself to spend more time in List 2 this week.

Ready to stop spinning your wheels?

If you’re craving accountability, clarity, strategy, and support from someone who will help you focus on the things that actually matter in your business, check out the Floral CEO Mastermind.

🌿 Learn more here:
http://floralceo.com/mastermind