The Ecommerce Roadmap  By  cover art

The Ecommerce Roadmap

By: Susan Bradley: E-commerce Expert
  • Summary

  • Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
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Episodes
  • 214. The real source of stress for 6 and 7 figure store owners
    May 7 2024

    Reaching $100K in annual sales is a milestone many store owners aim for and (rightly) celebrate. It feels like reaching that level should make things run more smoothly. But the reality of scaling is that bigger sales lead to bigger problems.

    In this episode, join Susan as she dives deep into why hitting six or seven figures in sales doesn't always equate to an easier business life. Discover the real reasons behind the stress and anxiety that often accompany these milestones.

    Tune in to:

    📦 Unpack why reaching higher sales figures can actually increase stress rather than diminish it.
    👀 Explore your imposter syndrome (and how to overcome it)

    🧠 Learn why the solution isn't just working harder but becoming more knowledgeable.

    Susan will talk about how you can navigate these complexities with more confidence and less stress. Join us as we break down the problems and the solutions that can lead you to a more successful and satisfying ecommerce journey.

    RELATED LINKS:

    How To Do Less And Get Better Results: https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/

    How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

    How To Grow To Multi-6 Figures When You’re Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/

    Behind The Scenes Of A 6-Figure Sales Funnel: https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

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    27 mins
  • 213. Try this clever way to stay motivated + on track
    Apr 30 2024

    Megan Jock-White is a newish member of our Inner Circle who has a couple of tricks up her sleeve that will educate, inspire, and maybe even transform you as a business owner.

    Megan has some solid tactics that she’s been using to create high converting offers that really get her perfect customers lined up and waiting to buy. She’s a master motivator, and she uses scarcity, urgency, and exclusivity, so effectively in her marketing and messaging.

    The real gold is the little habit Megan uses to keep herself and those around her in a positive mindset as she grows her online sales in baby steps. Listen for it, because it can be a game changer for you.

    Listen in and learn:
    🧑‍🤝‍🧑How Megan uses “Exclusivity” to find her very best customers
    📈The genius analogy Megan uses to remind herself what progress really looks like
    🏅How to set goals around things you can control and stay consistent

    RELATED LINKS:

    Visit Megan’s Online Store: www.windsorlanedecor.com

    Do You Have These 7 Habits That Predict Success? https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/

    How This Tiny Shop Quadrupled Sales By Changing One Thing https://thesocialsalesgirls.com/the-story-of-how-this-tiny-shop-quadrupled-sales-by-changing-one-thing/

    How Long Will It Take To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/

    Our Favorite Strategies For Success In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/

    --------------------

    Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/

    “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!

    Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

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    30 mins
  • 212. The thing everyone forgets about Conversion
    Apr 23 2024

    Have you ever found yourself at the end of a failed event or product launch, flopping around and feeling like a failure?

    Almost all of us ( including me) forget this one thing when we are setting our sales goals, planning our marketing events, and even when we are analyzing our results.

    In this power-packed episode, I’m walking you through the critical step you’ve probably been missing, and how you can use your data to course-correct. All while giving your mindset a boost.

    You’ll learn:
    🧩The sales puzzle piece you’ve been completely missing
    🖼️How to get the “Big Picture” AKA your sales funnel
    📈The importance of analyzing each funnel stage—awareness, traffic, and conversion—to predict and enhance sales outcomes.
    ⌛how to incorporate urgency, scarcity, and exclusivity to boost your offers
    🏆A data-driven way to set sales goals

    Listen in and see why your latest event really flopped (and how to fix it next time).

    RELATED LINKS:

    Why You’re Not Getting Results: https://thesocialsalesgirls.com/why-youre-not-getting-results-episode-1/

    How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

    Not Getting Sales? Here’s How To Figure Out What’s Wrong: https://thesocialsalesgirls.com/ten-months-of-sales-at-my-new-store-episode-15/

    How To Solve Your Sales Problem: https://thesocialsalesgirls.com/how-to-solve-your-sales-problem-episode-70/

    What You CAN Do When Nothing’s Working: https://thesocialsalesgirls.com/what-you-can-do-when-nothing-is-working-episode-74/

    8 Ways To Get Sales NOW: https://thesocialsalesgirls.com/8-ways-to-get-sales-now-episode-125/

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    22 mins

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