• Navigating the Future of Direct-to-Consumer Wine Sales with Jeffrey Meisel - 015
    Jun 22 2024

    In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.

    Here's what you'll learn:

    • Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
    • How customer data platforms enhance personalized marketing and customer retention.
    • The balance of online presence and physical customer engagement in the alcohol industry.
    • Strategies for navigating regulatory challenges in the digital marketing of alcohol.


    Topic timestamps
    🎤 Introduction and Jeff's Background (00:00:27)
    🍷 Jeff's Transition to the Alcohol Industry (00:02:10)
    🌐 Challenges and Strategies in Online Alcohol Sales (00:05:11)
    🛒 Adoption of Direct-to-Consumer Models (00:07:03)
    💻 Integrating Technology and Customer Data (00:10:07)
    🚧 Overcoming E-commerce Hurdles in Alcohol Sales (00:12:03)
    🤝 Building Effective Customer Relationships and Marketing Strategies (00:14:20)
    📈 Discussion on Business Strategy and Innovation (00:16:32)
    🔮 Exploring the Future of Direct-to-Consumer in the Alcohol Industry (00:18:23)
    📊 The Importance of Data and Consumer Insights (00:19:26)
    🎯 Strategies for Customer Retention and Acquisition (00:20:44)
    🔗 Integration Challenges with New Winery Acquisitions (00:24:18)
    🔚 Closing Thoughts and Where to Connect with Jeff Meisel (00:37:16

    Jeff Meisel
    LinkedIn - https://www.linkedin.com/in/jeffreymeisel/

    Brandon Amoroso:
    LinkedIn - https://www.linkedin.com/in/brandonamoroso/
    Web - https://brandonamoroso.com/
    Instagram - https://www.instagram.com/bamoroso11/
    X - https://twitter.com/AmorosoBrandon

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    38 mins
  • Investment Insights in the Alcohol Industry with Michael Cella - 014
    May 28 2024

    Join host Brandon Amoroso as he delves into the fascinating world of the alcohol industry with Michael Cella, a seasoned expert in consumer investment banking. In this episode, Cella shares valuable insights into the macroeconomic landscape of wineries and alcohol, challenging prevailing narratives with a contrarian perspective. From the impact of COVID on online alcohol sales to the rise of experiential retail, Michael and Brandon explore the trends shaping the industry's future. With a focus on resilience and innovation, this conversation offers valuable takeaways for entrepreneurs and investors alike. Join the conversation today to stay ahead in the ever-changing landscape of the alcohol industry.


    Topic timestamps
    🎙️ Introduction to Michael Cella and Oppenheimer & Co. Inc. (00:00:00)
    🍷 The macroeconomic environment for wineries and the alcohol industry in 2024 (00:02:07)
    📉 Mistakes made during the COVID boom in online alcohol sales (00:05:30)
    🛒 Inventory challenges and supply chain issues in the alcohol industry (00:07:43)
    📈 Valuations and market dynamics amidst the current challenges (00:08:35)
    🌱 Shifts in consumer preferences, including the rise of experiential retail and non-alcoholic alternatives (00:09:24)
    🌿 The impact of cannabis as a substitute for alcohol and its regulatory landscape (00:14:06)
    🍹 The opportune timing for starting an alcohol business amidst market fluctuations (00:19:49)
    🍾 The fun questions (00:22:17)

    Mike Cella:
    LinkedIn - https://www.linkedin.com/in/michael-cella-54a49a2

    Brandon Amoroso:
    LinkedIn - https://www.linkedin.com/in/brandonamoroso/
    Web - https://brandonamoroso.com/
    Instagram - https://www.instagram.com/bamoroso11/
    X - https://twitter.com/AmorosoBrandon

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    27 mins
  • Heritage and Craft: Jota Tanaka’s Story of Blending at Fuji Whisky - 013
    May 23 2024

    In this episode of the Drinks.com podcast, host Brandon Amoroso speaks with Jota Tanaka, the master blender of Fuji Whisky. They delve into Tanaka's remarkable journey from brewing and winemaking in California and Kentucky to his role at Fuji Gotemba Distillery. Jota shares his insights into whiskey blending, market trends, and the impact of global demand on Japanese whiskey. He also discusses the delicate balance between tradition and innovation while introducing the special 50th-anniversary single malt blend. Listen in to uncover the artistry, legacy, and global vision that define Fuji Whisky's approach to crafting spirits.

    Topic timestamps:
    🎙️ Introduction to the episode and guest introductions (00:00:00)
    🌏 Jota Tanaka shares his background and journey into the alcohol industry (00:00:40)
    🕰️ Changes in the alcohol industry over the past few decades (00:06:02)
    📈 Popularity and pricing issues with Japanese whiskey (00:07:45)
    🥃 Whiskey production process and differences from wine (00:09:26)
    🏭 Production capacity of the Fuji Gotemba Distillery (00:14:17)
    🍶 Other products Fuji Whisky produces (00:15:20)
    🌍 Fuji Whisky's export markets and expansion strategy (00:16:48)
    🪵 The types of barrels used in aging and the differences between age labels (00:17:09)
    🧪 The factors that affect the aging process and exclusivity of high-quality whiskeys (00:18:11)
    🤖 Role of technology in whiskey blending and production (00:21:12)
    🔮 The future of the whiskey market and changing consumer interests (00:25:02)
    📜 Importance of legacy and tradition in whiskey making (00:32:42)

    Jota Tanaka:
    LinkedIn - https://www.linkedin.com/in/jota-tanaka-a19a37146/

    Brandon Amoroso:
    LinkedIn - https://www.linkedin.com/in/brandonamoroso/
    Web - https://brandonamoroso.com/
    Instagram - https://www.instagram.com/bamoroso11/
    X - https://twitter.com/AmorosoBrandon

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    36 mins
  • Wine Industry Innovations: Navigating Challenges, Trends, and Consumer Preferences with Johan Eide - 012
    May 16 2024

    Step into the world of wine innovation with host Brandon Amoroso and special guest Johan Eide, the mastermind behind Region and Sampl. Together, they unravel the complexities of wine production, the power of direct-to-consumer sales, and the future of tasting room experiences. Join them as they uncork the secrets to authentic wine engagement and toast to a future where tradition meets innovation.


    Topic timestamps:
    👨‍💼 Introduction to Johan Eide's Background (00:00:00)
    📜 Transition from Law to Wine Industry (00:01:07)
    🦠 Challenges During the COVID-19 Pandemic (00:02:37)
    🌱 Evolution of Region and Sampl (00:03:05)
    🍷 Exploration of Wine Industry Trends (00:04:30)
    💼 Application of Patent Experience (00:06:05)
    🔒 Compliance in the Alcohol Industry (00:08:54)
    💡 Innovation in the Wine Industry (00:09:44)
    🛠️ Challenges and Opportunities in Technology (00:11:52)
    📱 Digital Platforms Reshaping the Wine Market (00:13:53)
    🍇 Challenges for Small Wine Producers (00:18:03)
    🏠 Importance of Direct-to-Consumer Sales (00:19:45)
    📬 Enhancing Post-Visit Communication (00:21:56)
    💳 Making Wine Purchases Approachable (00:24:07)
    👧 Demystifying Wine for Younger Consumers (00:25:32)
    🤖 Impact of Technology on Consumer Preferences (00:28:17)
    🔍 Significance of Transparency (00:29:39)
    🏷️ Private Label Practices in Wine (00:32:59)
    🍷 Favorite Wines and Companions (00:34:52)


    Johan Eide

    LinkedIn - https://www.linkedin.com/in/johan-eide-8191b9114

    Brandon Amoroso:

    LinkedIn - https://www.linkedin.com/in/brandonamoroso/

    Web - https://brandonamoroso.com/

    Instagram - https://www.instagram.com/bamoroso11/

    X - https://twitter.com/AmorosoBrandon

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    37 mins
  • Crafting Your Wine Experience with Firstleaf Founder Philip James - 011
    May 9 2024

    Join Brandon Amoroso as he explores the dynamic world of online alcohol sales with Philip James, the visionary founder of Firstleaf, on The DRINKS.com Podcast. Delve into Philip's journey from the UK to pioneering the digital wine industry in the US, and uncover the innovative approach of Firstleaf in personalized wine recommendations. From discussing wine production intricacies to navigating the challenges of brand loyalty and the impact of the pandemic on the industry, Brandon and Philip offer invaluable insights. Discover the transformative role of technology, including Firstleaf's mobile app and the use of generative AI, in reshaping industries and adapting to evolving market dynamics. Gain a profound understanding of the intricate interplay between technology, consumer behavior, and industry evolution in this captivating episode.

    Topic timestamps:

    🍇 Introduction to Firstleaf and Philip James (00:00:00)

    🍾 Simplifying Wine Selection for Consumers (00:02:40)

    🧪 Personalization and Recommendation Algorithms (00:06:24)

    🍇🔬 Science Behind Wine Personalization (00:08:01)

    🍷🔒 Challenges of Brand Loyalty in Wine (00:18:04)

    📦 Future Trends in Wine Packaging and Retail (00:16:36)

    🚀 Exciting Prospects for 2023 Amidst Pandemic Recovery (00:20:00)

    💼 Effects of the Pandemic on Consumer Behavior and Supply Chains (00:26:39)

    💪 Resilience and Adaptation of Businesses During the Pandemic (00:28:43)

    🔄 Rapid Shifts and Technological Advancements Shaping Industries (00:30:57)

    🤖 Utilization and Implications of Generative AI in Business Operations (00:35:00)
    📱 Ways to Connect with Philip James and Closing Remarks (00:36:21)


    Philip James

    LinkedIn - https://www.linkedin.com/in/philipjames/
    Sampl - https://drinksampl.com/
    Region - https://drinkregion.com/

    Brandon Amoroso:

    LinkedIn - https://www.linkedin.com/in/brandonamoroso/
    Web - https://brandonamoroso.com/
    Instagram - https://www.instagram.com/bamoroso11/
    X - https://twitter.com/AmorosoBrandon

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    37 mins
  • Wine Access and the Art of Personalized E-commerce with Joe Fisch - 010
    Dec 14 2023

    In this episode of the Drinks.com Podcast, Brandon Amoroso sits down with Joe Fisch, the CEO of Wine Access, a premier platform for expertly curated wines. Joe shares his journey from working in retail and consumer-focused roles, including Ghirardelli Chocolate Company and TWC, to his passion for e-commerce, retail, and wine, leading him to Wine Access.


    Wine Access, a direct-to-consumer e-commerce platform renowned for sourcing the world's finest wines, offers not only exceptional wines but also rich narratives that reveal the stories behind each bottle. Joe emphasizes the essence of delivering a high-quality product, as wine transcends categories by connecting people through shared moments and cherished memories.


    Brandon and Joe delve into various facets of the wine industry and customer preferences. They discuss Joe's surprises when transitioning into the wine industry, the importance of building relationships within the wine sector, and the gradual adoption of digital tools in the wine business.


    Trust and relationships with vintners play a pivotal role when representing premium wine brands on platforms like Wine Access, as Joe underlines. He also sheds light on the slower pace of digital adoption within the wine industry compared to other sectors, emphasizing the need for modern e-commerce practices.


    The discussion also touches on wine trends, including the popularity of grower Champagne, affordable white wines, and high-end Bordeaux. Joe explains Wine Access's approach to serving customers with varying wine expertise and introduces strategies for introducing customers to higher-priced wines.


    They wrap up the conversation with insights into customer budgeting for wine, including the potential for customers to explore more expensive bottles and different wine regions and varieties.


    Tune in to this episode for a deep dive into the world of wine, personalization in e-commerce, navigating regulatory challenges, and unforgettable wine experiences.


    Topic timestamps

    🎙️ Joe Fisch's Introduction (00:00:00)

    🍷 Wine Access: Unlocking E-commerce (00:04:14)

    🍇 Quality's Role in Wine (00:05:47)

    🥂 Wine: An Unforgettable Experience (00:06:08)

    ❤️ The Emotional Bond with Wine (00:09:19)

    🍾 Three Tiers of Wine Sharing (00:11:05)

    🚀 Transitioning to Wine (00:11:28)

    🤝 Wine Industry Relationships (00:11:41)

    💻 Slow Digital Adoption (00:13:40)

    🌐 Challenges in Online Wine Orders (00:14:45)

    👶 Younger Generations & Wine (00:16:02)

    🍹 Non-Alcoholic Drinks & Trends (00:17:15)

    📈 Wine Category Trends (00:20:05)

    🍷 Customer Preferences & Pricing (00:21:23)

    📈 Graduating to Higher Price Points (00:23:45)

    💰 Budgeting for Wine (00:25:44)

    💎 Personalization in E-commerce (00:26:12)

    🌍 Capturing Time & Place with Wine (00:26:21)

    🍷 Navigating Alcohol Shipping Regulations (00:26:50)

    📚 Complexity of Alcohol Rules (00:29:45)

    🧒 Generational Consumer Behavior (00:31:23)

    📱 Tech's Impact on the Wine Industry (00:32:45)

    🍷 Memorable Wine Experiences (00:34:48)

    🥂 Favorite Wine Memory (00:35:17)

    🍷 Discovering Unique Wines (00:38:31)

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    41 mins
  • From Liquor Licenses to Liquid Assets: Brian Rosen's Story - 009
    Dec 7 2023

    In this episode of the Drinks.com Podcast, host Brandon Amoroso chats with Brian Rosen, Chairman of Growth Beverage, whose rich background as a scion of Chicago's first post-Prohibition liquor license holders sets the stage for an enlightening discussion. Discover the keys to success in this competitive landscape, from sustainable business models to the role of e-commerce. Plus, learn Brian's investment criteria, emphasizing financial acumen and receptive leadership.

    Through this conversation you will gain valuable insights into evaluating potential investments in the beverage alcohol industry, where financial acumen and strong leadership qualities intersect with the ever-evolving landscape of consumer preferences and market dynamics.


    Topic timestamps

    🎙️ Introduction and Brian Rosen's Background (00:00:00)

    🚀 Founding Bev Strat and Role in Brand Sales (00:02:10)

    🌱 Introduction to Growth Beverage Ecosystem (00:03:12)

    🚫 No and Low Alcohol Alternatives (00:05:38)

    ❌ Challenges in Seltzer Market (00:07:56)

    🌿 Sustainable Business Models (00:08:24)

    👥 Building Direct Customer Relationships (00:10:01)

    🔍 Regtech and Compliance (00:14:27)

    🌟 Strategies for New Brands (00:15:32)

    🌎 Expanding Distribution (00:16:07)

    🌑 Challenges in the Gray Area of Alcohol (00:17:08)

    💼 Capitalization for New Brands (00:18:04)

    💡 What Investors Look for in Beverage Alcohol Businesses (00:25:55)

    👔 The Importance of a Good and Active Leadership Team (00:26:45)

    📊 Key Metrics Investors Want to Know (00:27:02)

    🛠️ The Role of Expertise and Resources in Investment (00:29:25)

    🍻 Favorite Alcohol Memory (00:30:22)

    🎤 Wrapping up the Interview (00:33:04)

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    36 mins
  • Mastering the Wine Industry with Quinton Jay - 008
    Nov 30 2023

    In this episode, Brandon sits down with Quinton Jay, the founder and managing director of Bacchus Consulting Group and a seasoned expert in the beverage alcohol industry. Throughout their conversation, Quinton Jay shares a wealth of insights and experiences, making this episode a valuable resource for anyone interested in the wine industry.


    Together, they delve into a wide range of topics, including the evolving consumer trends impacting the wine industry, the profound influence of technology, and the numerous challenges and opportunities that wineries face in today's dynamic landscape. Quinton Jay's extensive knowledge and perspective offer listeners a deeper understanding of the wine business.


    Throughout the episode, you'll also discover the importance of storytelling and customer engagement in the wine industry, the complexities of inventory management and distribution, the evolving role of e-commerce with a focus on platforms like Shopify, the significance of marketing and legal compliance for wine businesses, and Quinton's personal favorite wine memories and standout bottles.


    Whether you're a seasoned professional in the beverage alcohol industry or simply curious about the world of wine, this episode provides valuable takeaways and a comprehensive view of the industry's challenges and opportunities. Don't miss this enlightening conversation with Quinton Jay.


    Timestamps

    • 🎙️ (00:00:00) - Introduction: Quinton Jay's Background and Journey
    • 💡 (00:03:15) - Exciting Trends in the Beverage Alcohol Space
    • 📦 (00:05:43) - Direct-to-Consumer Experiences
    • 🔍 (00:07:36) - Leveraging Technology for Wine Industry Growth
    • 📈 (00:13:50) - Success Factors in Wine Business
    • 📦 (00:15:29) - Inventory Challenges
    • 📌 (00:21:28) - Customer Retention Strategies
    • 🛒 (00:26:40) - Evolution of E-commerce and Shopify in the Alcohol Industry
    • 🛍️ (00:27:09) - Challenges of the Alcohol Industry and Why Shopify Is Chosen
    • 📜 (00:28:52) - Complexity of Alcohol Regulations, Taxation, and Shipping
    • 🌐 (00:29:50) - Bringing Together the Best Minds in the Industry Through Platforms Like Shopify
    • 🌐 (00:30:13) - Making It Easy for Winemakers and Sellers to Get Online
    • 📉 (00:32:14) - Challenges for Small and Medium-Sized Companies
    • 🍷 (00:33:01) - Favorite Wine
    • 👋 (00:36:22) - Closing Remarks and Contact Information

    Website

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    37 mins