In this episode, Lindsey Wigfield interviews Andrea Gribble, the founder of Social School 4 EDU, about social media marketing for schools. They discuss the importance of social media in brand development for educational institutions, the primary stakeholders and audience that schools aim to engage, and the challenges of creating content while protecting student privacy. Andrea shares her strategies for successful social media marketing, including consistency in storytelling, building a strong brand presence, and leveraging the power of engagement through likes, comments, and shares. She also discusses her future goals of expanding her membership group and creating a new communication experience for schools.

Connect with Andrea Gribble (Guest):

• LinkedIn
• Instagram
• Facebook
• SocialSchool4EDU

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Social media marketing plays a crucial role in brand development for educational institutions.
• Schools aim to engage their entire community through social media, including parents, future staff members, and current staff members.
• Consistency in storytelling and building a strong brand presence are key to successful social media marketing.
• Engagement through likes, comments, and shares is essential for reaching a wider audience.
• Creating a system for content creation and leveraging the power of employee-generated content can help schools overcome the challenge of capturing moments.
• Social media marketing can help schools attract and retain students and staff.
• Protecting student privacy while showcasing the positive aspects of the school is crucial.
• The future goals for Social School for EDU include expanding the membership group and creating a new communication experience for schools.

Chapters
00:00 Introduction and the Importance of Social Media Marketing for Schools
01:02 Andrea Gribble's Background and How She Started in the Niche
04:29 Primary Stakeholders and Audience Engagement for Schools
07:25 How Andrea's Business Has Evolved and the Importance of Community
08:48 The Membership Program and the Affordable Cost for Schools
10:12 The Need for Training and Community in Social Media Marketing for Schools
11:37 The Power of Engagement and the Importance of Sharing Positive Stories
13:29 Balancing Content Creation and Protecting Student Privacy
19:41 The Power of Engagement: Likes, Comments, and Shares
21:37 The Importance of Social Media in Reaching the Community
23:33 The Goals of Schools: Attracting and Retaining Students and Staff
25:30 Overcoming the Challenge of Content Creation and Capturing Moments
29:48 The Importance of Consistency in Storytelling and Building a Strong Brand Presence
31:42 The Future Goals for Social School for EDU

Jacki Gil, owner of Jacki Gil Designs and Huntsville Design House, shares her journey as a designer and entrepreneur. She started as a scrapbooker and developed a love for design, eventually pursuing a career in advertising and graphic design. In 2014, she started her own business focusing on wedding invitations and expanded to offer a variety of design services for different occasions. She also co-founded Huntsville Design House, a marketing company that provides branding and social media services. Jacki emphasizes the importance of word-of-mouth referrals and maintaining good relationships with clients. Her goal for 2024 is to continue nurturing her business and finding a balance between work and family.

Connect with Jacki Gil (Guest):

• LinkedIn
• Instagram
• Facebook
• Visit Jacki's website
• Huntsville Design House

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Word-of-mouth referrals are a valuable source of clients for designers and entrepreneurs.
• Maintaining good relationships with clients is crucial for repeat business and referrals.
• Finding a balance between work and personal life is important for long-term success.
• Collaborating with other professionals can help expand services and provide support.

Chapters
00:00 Introduction and Background
07:01 Building Trust and Repeat Business
13:38 Collaborating and Building a Team
24:06 Finding Balance and Maintaining Quality
27:30 Goals for the Future

Building brand credibility on social media is a slow and steady process that can lead to business growth. Maintaining an engaged presence on social media, cultivating an approachable presence, and prioritizing aesthetic appeal are three key tips for building brand credibility. In this episode, Lindsey Wigfield provides tips that involve consistently participating in social media, fostering personal and engaging interactions with the audience, and creating visually appealing web and social media accounts. Brand consistency and alignment with business goals are also important for building brand credibility. By following these tips, businesses can establish a strong and credible brand on social media.

Book a Call with Lindsey

Connect with Lindsey Wigfield (Host):

• LinkedIn
• Instagram
• Facebook
• Visit Lindsey's website

Takeaways

• Building brand credibility on social media is a slow and steady process.
• Maintaining an engaged presence on social media is important for building brand credibility.
• Cultivating an approachable presence and incorporating the brand's CEO and employees can enhance brand credibility.
• Prioritizing aesthetic appeal in web and social media accounts can attract and retain customers.
• Brand consistency and alignment with business goals are crucial for building brand credibility.

Chapters
00:00 Introduction
01:19 Chapter 1: Maintaining an Engaged Presence
05:11 Chapter 2: Cultivating an Approachable Presence
07:29 Chapter 3: Prioritizing Aesthetic Appeal
09:59 Conclusion