If you’re in marketing, you’ve probably heard people talk about how your website needs to comply with ADA standards.

Web accessibility isn’t just a buzzword. It’s a practice that everyone in the marketing world should follow—for their websites, social media, and all marketing.

To be blunt, making your content more accessible can be an investment. Many businesses have put it off, thinking that it doesn’t really “apply” to them.

That’s not the case. Providing an excellent experience for all of your customers is incredibly important.

And yet, I understand that you have to go to your boss and get the budget to transform your website and invest in new processes.

In today’s episode, we’re breaking down the business case for web accessibility, including:

• What web accessibility is
• Why web accessibility matters to your business
• The cost of getting accessible
• Making it a priority

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FREE RESOURCE: Create Accessible Content

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For a business like yours, your website is your storefront, pitch, and even the gateway to building trust with potential clients.

I’ve been building websites for decades, but distilling an entire business into just a few pages is hard.

You want your potential customers to be able to learn enough about your business that they know who they might be working with, make it easy for them to reach out and start a relationship, and get steady new traffic from Google.

How can you possibly organize all of that information?

In this guide, we’ll dive into the six essential website pages you need to craft a compelling online presence. We'll explore how each page contributes to attracting, educating, and converting leads, ultimately turning website visitors into loyal customers.

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FREE RESOURCE: Create accessible content easily

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Imagine a website that perfectly integrates with your marketing strategy and drives more leads. Does that feel impossible?

It can be hard, especially when today’s trend seems to be cookie-cutter themes and everyone’s websites look the same.

But what your website looks like matters. According to Stanford University, 75% of people judge a company's credibility based on its website's design.

Do you want to risk your reputation and sales because you took a shortcut with a popular template?

I didn’t think so.

Ditch the theme everyone else is using. A custom WordPress website is an investment that delivers significant ROI through improved SEO, web accessibility, flexibility, security, and a unique brand experience.

In this post, we’ll cover:
The ROI of a custom WordPress website
How its advanced security protects your brand and customers
And the power of a unique online presence


FREE RESOURCE: Create accessible content easily

Follow me on Instagram: @captaincoder