In this engaging episode of The Business Warrior Within, we welcome Tim Riesterer, the Chief Strategy Officer at Corporate Visions, for a free-ranging chat about sales and marketing strategies that drive growth and transform customer conversations.

Tim shares insights on the power of storytelling in sales, addressing status quo bias and the importance of personalized value conversations.

Tune into this episode to learn how to turn up and deploy Gobs of Contrast to overcome the customer’s status quo.

Hot Topics Discussed on This Episode

Importance of Salesperson's Role

Human vs AI in Sales

Company & Customer Storytelling

Status Quo Bias in Sales

Gobs of Contrast

Challenging the Status Quo

Leveraging Status Quo as the Incumbent

When to Visit Wisconsin

Tim's LinkedIn Profile: https://www.linkedin.com/in/tim-riesterer/
Tim's Books on Amazon.com: LINK HERE

Influencing, presenting, and leading require moving energy around the room and steering the business agenda forward.

In this episode of The Business Warrior Within, join us as we delve into the fascinating world of HR with Michael Walters, a distinguished HR executive and Chief Human Resources Officer for Samsung Semiconductor.

Michael shares insights into his journey, from his impactful roles in big tech, healthcare, and entertainment industries to his decade-long dedication as a global keynote speaker and management instructor.

Highlights include his thoughts on overcoming imposter syndrome, effective public speaking techniques, and the nuances of HR leadership in a multicultural environment.

The Show Flows Through Engaging Topics

• Michael's Public Speaking Insights
• Influencing Decision-Making in HR
• Tackling Imposter Syndrome
• Presentation Q&A Challenges and Strategies
• Preparation for Presentations
• HR Leadership at Samsung Semiconductor
• Building Your Career in Business
• Ladders Versus Spiral Staircases
• Sales Success

LinkIn with Michael Here: https://www.linkedin.com/in/mwalters62

Subscribe to Andy's Monday Mojo Skills Newsletter and Overcome the Expectation to Skills Gap: https://www.andyolen.com/subscribe-to-newsletter

In this episode of the Business Warrior Within podcast, host Andy Olen engages in a captivating conversation with Chris Landon, CEO of Natus Neuro, a leader in healthcare innovation.

Chris shares his journey from consulting to leading significant businesses in the medical technology industry, emphasizing the profound sense of purpose in contributing to patient care.

Chris Landon's personal stories, which vividly illustrate the impact of medical technology on individuals' lives, serve as powerful reminders of the importance of patient-centricity in the healthcare business.

The discussion not only delves into leadership, mentorship, and navigating the challenges and opportunities in the healthcare industry but also provides valuable insights into AI's role in advancing healthcare.

Chris and Andy also explore effective communication and the necessity of adaptability and learning in professional development.

The episode reflects the intersection of business acumen and compassionate healthcare, offering valuable insights into successful leadership and innovation.

Enjoy Chris Landon's healthcare leadership story.

In this episode of the Business Warrior Within podcast, host Andy Olen welcomes Kendall Ryerson, Carestream's Vice President of Sales for North America.

With an illustrious career spanning 23 years across pharmaceutical, biotech, and medical device markets, Ryerson's expertise in sales strategy shines through.

Kendall shares insights into Carestream's journey from its Kodak origins, emphasizing its innovative digital x-ray and imaging products while maintaining a robust film business. Ryerson discusses the importance of customer-centricity in navigating the evolving landscape of medical device sales, highlighting the value of relationships and differentiation in an era of AI advancements.

Through her experiences in federal contracting and corporate accounts, she underscores the significance of patience, reliability, and accountability in building successful sales teams. As she delves into career management advice, Ryerson emphasizes the importance of finding joy in one's work, leveraging mentorship and networking, and embracing flexibility in career aspirations.

She stresses the need for hard skills, such as time management and financial acumen, and soft skills, including communication and innovation, to drive success in sales leadership roles. Ryerson's wisdom offers a comprehensive guide for aspiring sales professionals navigating the complex terrain of the healthcare industry.

Learn More About Carestream: https://www.carestream.com/en/us/

Connect with Kendall on LinkedIn: https://www.linkedin.com/in/kendall-ryerson-15682433/

(A) Learn more about Kendall Ryerson's insights on navigating federal contracts and corporate accounts.

(B) Discover how CareStream Health stays ahead of the curve in medical sales through innovation and customer-centric strategies.

(C) Explore the importance of balancing joy and productivity in a career.

D) Kendall's comments on financial acumen for evaluating deals, from sales reps to executives. It ensures solid business justifications and helps one understand margins, ongoing revenue, and long-term commitments.

E) How sales strategies have evolved from physician-driven preferences to corporate-based and now towards contract-based models, especially with the consolidation of health systems and the emergence of IDNs.

F) Despite challenges in the healthcare landscape, including hospital closures and financial restructuring, there is optimism for stabilization and eventual growth, particularly with a focus on preventative care and patient capture rates.

G) Sales professionals must control controllables, prioritize health and well-being, and find fulfillment in their careers by appreciating sales roles' autonomy, variety, and impact.

H) Prioritizing personal time and setting boundaries is essential for maintaining a healthy work-life balance, ensuring that individuals can give their best to work and personal commitments.

Strategy Sprints and Service with Simon Severino

Introduction:
In this episode of The Business Warrior Within, host Andy Olen welcomes Simon Severino, the mastermind behind the Strategy Sprints phenomenon. Simon is not just your average CEO; he's the architect of a method that has empowered numerous businesses to skyrocket their revenue in 90 days.

Key Highlights:

1. Turbocharged Strategies: Simon's Strategy Sprints method has propelled countless businesses to achieve remarkable revenue growth quickly. His focus on actionable strategies and lightning-fast execution sets him apart as a powerhouse entrepreneur.

2. Family Life: Despite his professional accomplishments, Simon's mastery extends beyond the boardroom. He shares insights into his juggling act of managing a successful career while being a devoted father to three kids, often resorting to clever tactics to encourage outdoor activities.

3. Endurance Mindset: Simon's passion for endurance events like triathlons mirrors his approach to business. He discusses how running became his entry point to a disciplined lifestyle and the parallels between endurance training and entrepreneurial success.

4. Building Recurring Revenues: Simon emphasizes transforming one-off deals into recurring revenues and passive income streams for sustainable business growth. Businesses can navigate market challenges more effectively by leveraging membership communities and stacking revenue streams.

5. The Strategy Sprints Method: Inspired by agile principles, Simon's coaching method provides real-time feedback and actionable insights to entrepreneurs, helping them significantly improve win rates, sales frequency, and pricing power within a 90-day sprint.

6. The Power of Serving: Simon underscores the significance of clarity in identifying one's mission to serve. He emphasizes the key to enduring success is staying committed to service, whether in personal relationships or professional endeavors.

Conclusion:
Simon Severino's blend of entrepreneurial acumen, endurance mindset, and commitment to service offers valuable lessons for businesses seeking sustainable growth in today's dynamic landscape.

Connect with Simon:

• Website: Strategy Sprints
• YouTube: Simon Severino
• LinkedIn: Simon Severino

Connect with Andy:

• Website: AndyOlen.com
• LinkedIn: Simon Severino

Additional Notes:

• The episode highlights Simon's unique approach to business, drawing parallels between endurance training and entrepreneurial success.
• Listeners can learn more about Simon's coaching methodology and access free resources on the Strategy Sprints website.

Navigating Sales Leadership in Healthcare w/ Chris Leach

Welcome to the show, Chris Leach, Vice President of Sales for the Americas at Endologix. Endologix is a pioneer in innovative vascular solutions. In this episode, Chris shares:

- His journey and insights into sales leadership in the healthcare industry.

- The groundbreaking therapy, PTAB with the Detour System, is designed for long-length SFA disease

- PTAB and its significance in addressing vascular diseases.

- Chris emphasizes the importance of clinical aptitude and data analysis in effective communication with medical professionals.

- Advice is offered for aspiring individuals looking to break into the medical device industry, emphasizing the importance of networking and mentorship.

- Chris highlights the essential skills of effective targeting and adherence to a structured sales process.

- The importance of continuous learning, adaptation, and curiosity in sales leadership is emphasized.

- Crisis and change management are discussed while navigating challenging situations in the healthcare industry.

- Chris shares Endologix's transformative journey, including rebranding efforts and rebuilding trust.

- The significance of patient-centered care and innovation in motivating individuals to pursue careers in the healthcare industry is underscored.

Chris concludes by reflecting on the patient-centric focus and the importance of mentorship in the healthcare industry.

Additional Resources:

Dr. Leiden discussing clinical data related to PTAB https://www.backtable.com/shows/vi/podcasts/364/percutaneous-transmural-arterial-bypass-ptab-as-a-treatment-option-for-ctos

Chris' LinkedIn profile: https://www.linkedin.com/in/chris-leach-583a7411/

Endologix website: https://endologix.com

AI At The Center of Customer Engagement w/ Thomas Ryan

In this episode of the Business Warrior Within podcast, host Andy Olen welcomes Thomas Ryan, the mastermind behind Bigly Sales, a company revolutionizing sales with AI technology. Thomas discusses how AI can replace traditional salespeople, streamline customer service processes, and enhance sales efficiency. He emphasizes the importance of adapting to AI advancements, noting the exponential growth in AI capabilities and its potential to outperform humans in various tasks. Thomas also shares insights on Bigly Sales' new product launch and highlights the hyper-persuasive potential of AI in sales and customer interactions. Throughout the conversation, he encourages businesses to embrace AI as a tool for productivity and innovation, emphasizing the need to stay ahead of the curve in an evolving technological landscape.

Learn More About Bigly Sales: https://biglysales.com/

Connect with Thomas on LinkedIn

Conversation Highlights:

1. The Power of AI in Sales Automation: Thomas Ryan explains Bigly Sales' AI-driven sales automation concept. He emphasizes how AI can replace mundane tasks in call centers, improve customer service, and enhance the sales process. The AI's ability to handle repetitive tasks efficiently is highlighted, increasing productivity and customer satisfaction.

2. Personalizing Customer Interactions: Ryan discusses the AI's capability to personalize customer interactions based on age, gender, and location. By utilizing data science and personality types, Bigly Sales aims to enhance the customer experience, making interactions with AI-driven agents more relatable and effective.

3. Target Market and Use Cases: The target market for Bigly Sales' AI solutions is identified as businesses receiving a high volume of leads or customer contacts. Ryan explains how AI can streamline appointment scheduling, lead qualification, and customer support, benefiting businesses with large customer bases.

4. Implications for Sales Professionals: While acknowledging concerns about AI replacing sales jobs, Ryan suggests that lower-level sales roles involving repetitive tasks are most at risk. He emphasizes the need for sales professionals to adapt and upskill, leveraging AI to focus on higher-value tasks such as relationship-building and strategic selling.

5. Leveraging AI in Sales Training and Operations: Ryan discusses integrating AI tools like ChatGPT into sales training and operations. He highlights the efficiency gains and insights provided by AI in handling common sales questions, objections, and decision-making processes. By utilizing AI, sales teams can enhance productivity and effectiveness.

6. Future Trends and Opportunities: Ryan predicts a hyper-persuasive future for AI in sales, where AI agents become increasingly adept at resolving issues and anticipating customer needs. He emphasizes the exponential growth of AI capabilities and the importance of staying ahead of the curve to remain competitive in the evolving business landscape.

Conclusion: As the conversation wraps up, Ryan reflects on the rapid advancements in AI technology and the transformative impact on sales and customer service. He encourages businesses to embrace AI for efficiency and innovation, emphasizing the need to adapt and leverage AI to stay ahead in the evolving business landscape.

Mastering Medtech Corporate Accounts with Jay Sullivan

In this episode of the Business Warrior Within podcast, host Andy Olen welcomes Jay Sullivan.

Jay is a MedTech sales titan with a distinguished career at Boston Scientific and Abbott Laboratories and is currently at Olympus as Group Vice President of Corporate Accounts, Contract Operations, and Strategic Pricing.

Jay discusses his journey from starting as a salesperson at Xerox to becoming a healthcare executive, emphasizing the importance of training, resilience, and learning from every experience.

He highlights the evolution of healthcare sales, the impact of COVID-19 on the industry, and the necessity of adapting to changing customer demands and corporate account management.

Jay also shares valuable advice for sales professionals aspiring to succeed in corporate accounts roles, stressing the importance of negotiation, communication, and strategic thinking skills.

The conversation also touches on the importance of fitness and reflection in achieving personal and professional success.

Learn More About Jay Sullivan: https://www.linkedin.com/in/jay-sullivan-2493a179

00:00 Welcome to the Business Warrior Within Podcast

01:59 Jay Sullivan's Journey from Xerox to Healthcare Sales Titan

04:15 The Passion for Healthcare and Its Dynamic Industry

05:21 Navigating the Evolution of Healthcare Sales and Corporate Accounts

09:13 The Art of Corporate Account Management in Healthcare

16:59 Adapting to Change and the Future of Healthcare Sales

21:12 Skills and Mindset for Success in Corporate Account Roles

25:42 The Joy of Transformation and Leadership in Sales

30:11 Closing Thoughts: Fitness and Success