Full Episode Page: Roland Gurney: Mastering Positioning and Standing Out in a Saturated Market

Episode Summary:
Roland Gurney, owner of Treacle, a marketing agency for other marketing agencies, shares his perspective on positioning, differentiation, and messaging. He emphasizes the importance of finding what makes each agency unique and valuable, rather than just focusing on how the copy sounds. Roland emphasizes the value of embracing friction, taking risks, and being unafraid to challenge and push clients to find their unique positioning. The conversation concludes with a discussion on how Roland approaches crafting compelling messaging and the upcoming masterclass he is hosting on agency positioning.

Takeaways:

• Focus on what makes your agency unique and valuable, rather than just how the copy sounds.
• Understand your target customers and their evolving fears and frustrations.
• Specialize and stand out in a saturated agency market.
• Embrace friction, take risks, and challenge clients to find their unique positioning.
• Testing and validating your positioning strategy in the market is essential.
• Crafting compelling messaging requires clarity, simplicity, and style.
• Repeating your message consistently across different channels is important for it to land.

Where to Find Roland:

• Treacle.Agency
• Roland's Article Nick kept raving about
• Roland Gurney on Linkedin
• Roland's "Craft a Powerful USP" Masterclass on 6/26

You can also get these additional episode resources for free: Treacle's Agency Proposition Canvas™ and Roland's book "Why You? How to create a unique agency proposition"

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

➕ Go here to have Nick as a guest on your podcast
➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here
➕ Learn more about Nick Berry

Full Episode Page: Kiri Masters (Pt 2): Personal Branding and Overcoming Mental Barriers

Kiri Masters (Pt 1): The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years

Episode Summary:
In Part 2 of the conversation, Nick and Kiri Masters discuss personal branding and the challenges that come with it. Kiri emphasizes the importance of reframing thought patterns and beliefs about oneself and personal branding. She advises against calling oneself an expert or thought leader, but rather letting others recognize and label you as such. Kiri also addresses Nick's aversion to social media and suggests finding a channel that suits his personality and audience. They discuss the need for both a personal brand and a company brand. They also share resources and podcasts that have been helpful in their personal and professional development.

Takeaways:

• Personal branding is a mental game that requires reframing thought patterns and beliefs about oneself.
• Avoid calling yourself an expert or thought leader; let others recognize and label you as such.
• Find a social media channel that suits your personality and audience.
• Both a personal brand and a company brand are important for success.
• Prioritize good sleep, exercise, and diet for mental sharpness.

Where to Find Kiri:

• KiriMasters.com
• Kiri is most active on LI
• Her new podcast is TheObsessionPodcast.com
• Find out about her Personal Brand Coaching

Get all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources Mentioned In This Episode' section here

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

➕ Go here to have Nick as a guest on your podcast
➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here
➕ Learn more about Nick Berry

Full Episode Page: Kiri Masters: The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years

Episode Summary:
Kiri Masters shares the story of Bobsled Marketing, the company she built and sold, and discusses her expertise in personal branding.
Kiri attributes the success of Bobsled Marketing to leaning heavily into content marketing and building a brand of expertise in the Amazon ecosystem. She used blogging, YouTube videos, and online courses to establish credibility and generate inbound leads. Kiri also highlights the importance of finding a supportive community of fellow entrepreneurs and the value of resources like EOS (Entrepreneurial Operating System) and EO (Entrepreneurs' Organization).
The conversation covers various entrepreneurial themes, including the importance of building a support system, the decision to sell a company, the challenges of transitioning after a sale, and the value of personal branding.

Takeaways:

• Building a support system is crucial for entrepreneurs, including having a coach and being part of a community.
• Resources like EOS and EO provide valuable frameworks and guidance for business operations.
• Selling a company is a complex decision that requires careful consideration of various factors, such as burnout and future growth potential.
• The transition after selling a company can be challenging in terms of identity and mental health. Entrepreneurs should be proactive in seeking support and understanding the potential for post-sale depression.
• Personal branding is important for entrepreneurs and can help establish credibility and attract opportunities.

Where to Find Kiri:

• KiriMasters.com
• Kiri is most active on LI
• Her new podcast is TheObsessionPodcast.com
• Find out about her Personal Brand Coaching

Get all of the episode resources, like Kiri's podcast recommendations, contact info for her CFO and her M & A Advisor, and her favorite AI tool, in the 'Resources Mentioned In This Episode' section here

The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators to share their personal stories, challenges, leadership, and strategies from their own journeys as business owners.

🟢 Official: NickBerry.info
🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry & FCG.
🟢 Series Sponsors: SEOContentSurge, FR, Entrepreneur's Edge

➕ Go here to have Nick as a guest on your podcast
➕ Interested in sponsoring or appearing on tBOJ as a guest: Contact us here
➕ Learn more about Nick Berry