• Scaling Your Brand While Staying Focused on Your Vision
    Dec 29 2023

    In this episode, we sit down with the incredible Adesuwa Elaiho, founder and Executive Chef of Asukar, a top-tier pastry company renowned for its artistic creations. After shaping sales for major restaurant brands, she rekindled her pastry passion, blending traditional French cuisine with artistic innovation. Adesuwa's pastry masterpieces, featured on Food Network, showcase her dedication to both taste and aesthetic, making her a respected figure in San Antonio's culinary scene. Active in her community, she engages with children through events and serves on boards representing black female business owners. Adesuwa's unique approach brings beauty and respect to the culinary field, defying the notion that pastries must sacrifice taste for appearance.

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    1 hr and 3 mins
  • Adding PR to Your Brand Strategy
    Dec 15 2023

    In this episode, we sit down with the remarkable Aguila Mendez-Valdez, the Founder and CEO of Haute in Texas, an acclaimed PR and Marketing agency that has burgeoned into a thriving multiple six-figures business. With a career marked by dynamic growth and global recognition, Aguila shares her journey and success as we delve into her insights on entrepreneurship, navigating the PR landscape, and the launch of Haute in Network Agencies—a franchise model aimed at empowering women to own their agencies. Aguila's commitment extends beyond business, as she actively serves on various non-profit boards. Join us as we explore Aguila's inspiring journey, her role as a wife and mother, and the wisdom she imparts from her experiences, all while residing in the vibrant city of San Antonio, Texas.

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    52 mins
  • Feliz Wean, the Making of a Brand
    Nov 3 2023

    In this episode of The Brand Collaborative Podcast, we sit down with Carla Goncalves, the founder of Feliz Wean, to delve into the inspiring journey behind her brand. Carla's story begins as a mother of two, facing the daunting challenge of weaning her second son at his second birthday. With relentless cries and a lack of support for mothers like her, Carla took matters into her own hands, embarking on a quest for solutions. 

    Her discovery of using creative innovation to facilitate weaning paved the way for her brand's unique breast binders and coverings, designed to support child-led weaning. Carla's message goes beyond breastfeeding; it's about empowering mothers to make the choices that best suit their unique journey with their child.

    Join us as we uncover the incredible journey of Feliz Wean and the importance of embracing your own path as a mother. Whether you choose to breastfeed or not, it's always about you and your child, and your intuition should be your guide in making the best decisions for your unique experience. 

     

    Connect with Carla:

    Website - https://www.felizwean.com/

    Instagram - https://www.instagram.com/felizwean/

     

    Topics covered:

    11:59 – The challenge of finding the right partners and overcoming barriers in product development.

    23:28 – The importance of inclusivity and non-judgmental support for mothers during the weaning process. 

    29:13 – Believing in and being passionate about your product's ability to make a difference in people's lives.

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    31 mins
  • Becoming the Visionary of Your Brand
    Oct 20 2023

    Join us for an insightful episode with Stephanie Scheller, also known as The Impact Authority, as she shares her incredible journey. With over a decade of expertise in human psychology, Stephanie's story of building her first business from the ground up in just five months is nothing short of inspiring. Having collaborated with 5000+ companies, Stephanie is dedicated to guiding small business owners on the path to creating their greatest impact. 

    What sets her apart is her unique approach, using the violin to delve into the subconscious psychology behind effective business growth strategies and impactful marketing, making them more accessible and accelerating growth. As a TEDx speaker, two-time best-selling author, and an award-winning entrepreneur, Stephanie also founded Grow Disrupt, a company that designs educational events for ADHD small business owners. In her free time, you'll find Stephanie immersed in her love for the violin, enjoying the Texas Hill Country, or passionately pursuing her art in the garage. Don’t miss this enriching conversation with a true Impact Authority.

     

    Connect with Stephanie:

    Website - https://www.growdisrupt.com/

    Instagram - https://www.instagram.com/thestephscheller/

    YouTube – Fly: An Entrepreneur’s Journey

    Register here: Grow Retreat 2024

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    1 hr and 8 mins
  • Telling a Brand Story Through Photography
    Oct 6 2023

    In this engaging episode, we sit down with Gabriel Garcia, a true Renaissance spirit with a heart as big as his imagination. Although he hails from the vibrant city of San Antonio, Gabriel's upbringing was marked by a unique duality, spending formative years in the rich cultural tapestry of South Carolina. This diverse background infused him with a distinctive perspective that would later shape his creative journey. Gabriel's early professional life was firmly rooted in the world of construction, where he honed his skills for over a decade. 

    However, it was a moment of creative epiphany that led him to boldly shift gears and pursue a career in photography. Over the past ten years, he has mastered the art of visual storytelling, leading to the creation of Summit Creative Group, a thriving agency dedicated to crafting compelling content and innovative brand strategies. Gabriel and his team serve as digital storytellers, helping businesses, organizations, and individuals make their mark in the ever-evolving digital landscape. 

    Beyond his entrepreneurial endeavors, Gabriel Garcia's commitment to nurturing the creative community is truly remarkable. As the creative director of SA Creatives, he spearheads a vibrant initiative that brings artists and visionaries together, fostering a sense of unity through art and culture. Through creative meet-ups and events, SA Creatives provides invaluable support to budding talents while celebrating the vibrant tapestry of creativity that thrives in San Antonio. Tune in to this episode to discover how Gabriel Garcia's journey serves as a testament to the transformative power of creativity and community.

     

    Connect with Gabriel:

    Website - https://summitcreative.group/

    Instagram - https://instagram.com/sa.creatives

    LinkedIn - https://www.facebook.com/creativebysummit

     

    Topics covered:

    6:55 – Gabriel’s journey from construction to photography, driven by a chance opportunity and a passion that evolved into a career.

    22:05 – Best practices and rules for integrating stock photos and AI-generated visuals that should align with core values and how to adapt for different campaigns.

    35:42 – Why personal connections and shared interests can lead to valuable collaborations in business and creativity.

    41:25 – The importance of giving more than taking in business and building confidence in oneself and clients through pro bono work and mentoring.

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    55 mins
  • Branding in Medicine
    Sep 22 2023

    In this episode, we are joined by Michal Waechter, a seasoned healthcare administration professional with over a decade of experience in the San Antonio market. Michal has honed her expertise in various aspects of the healthcare sector, from business development and strategy to program execution and operational improvement. Beyond her professional endeavors, Michal is deeply involved in the community, serving on several non-profit boards and balancing her time with her husband and three children.

    Our guest today is also the founder of Waechter Consulting Group (WCG), a female-owned business established in 2017, specializing in healthcare business development strategies. WCG caters to the San Antonio and surrounding communities, offering tailored plans to help medical practices grow their market presence and increase patient volume. Their comprehensive approach encompasses strategic planning, programmatic development, operational improvement, marketing, outreach, and consumer engagement to empower clients in achieving their objectives.

     Listen in to discover how Waechter Consulting Group is committed to enhancing medical practices by customizing business development strategies that optimize performance, all while physicians continue to focus on providing quality patient care. 

     

    Connect with Michal:

    Website - https://www.waechterconsulting.com/

    LinkedIn - https://www.linkedin.com/in/michal-waechter/

     

    Topics covered:

    6:37 – Discussion on the importance of setting oneself apart from others and the challenges physicians face in marketing themselves, emphasizing the need for a comprehensive approach tailored to the demographic, areas of expertise, and long-term goals.

    12:31 – The evolving healthcare landscape on how the changing dynamics of the medical industry, the importance of reputation, bedside manner, and quality of care, and the role of social media is influencing healthcare decisions.

    25:25 – The importance of creating a unique brand identity that aligns with your practice's culture and values, and the need for consistent branding across all platforms and materials to establish brand recognition and avoid resembling other well-known brands. 

    36:19 – The role of Waechter Consulting Group as a bridge between medical practices and marketing agencies, emphasizing the importance of proactive communication and personalized content in healthcare marketing to engage patients effectively and maintain a positive brand reputation.

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    57 mins
  • Moon Sonder: The Making of a Brand
    Sep 8 2023

    In this episode, we're joined by Karen Bonnici, an inspiring entrepreneur behind products like Super Blanky®, Super Towel®, and Dreamighty® by Moon Sonder™. Karen's journey embodies the fusion of passion and purpose, leading to patented creations that blend comfort, self-care, and imagination. We explore her resilience, from her origins as a performer to her entrepreneurial endeavors. 

    Join us to uncover how Karen's dedication to crafting cozy, imaginative products continues to fuel her mission for a positive impact. This episode showcases the transformative force of entrepreneurship, rooted in creativity and purpose.

     

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    1 hr
  • Building an Impact Brand: The Blooming with Birdie Story
    Jul 24 2023

    Join us on an exciting journey as we dive into the world of education, curiosity, and compassion with our special guest, Ashley Bird. In this episode, Ashley shares her unique experience growing up in a traditional educational model and how it inspired her to explore the transformative power of Montessori education. 

    Discover how Ashley's passion for learning, her love for sci-fi, and her desire to make a positive impact led her to create a captivating children's TV show called "Blooming with Birdie." 

    Get ready to be inspired and gain insights into fostering curiosity, self-direction, and a deep connection with the world around us. Whether you're a parent, educator, or simply curious about innovative learning approaches, this podcast episode is a must-listen.

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    39 mins