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In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from being in service of sales to consistently contributing up to 80% of pipeline.

We'll take you through each of the five stages: Be Ready, Be Helpful, Be Seen, Be Better, and Be the Best. You'll learn how to deeply understand your dream customers, create expert content that builds trust, amplify your content to reach the right audiences, optimize your processes, and implement advanced tactics.

This is pt.7 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to use our 5 BEs Framework to implement Demand Generation

+ A breakdown of each key step in the framework

+ Our shortcut to building and executing this Demand Gen strategy

This episode is a must-watch for any B2B marketer looking to drive more revenue for their business. By implementing the 5 BEs framework, you'll align with sales, contribute to pipeline, and position yourself as a trusted advisor in your industry.

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00:00 - Welcome to the B2B Playbook

02:00 - Introducing the 5 BEs Framework

05:30 - Why the 5 BEs Framework Works

10:30 - Be Ready: Understanding Your Dream Customers

15:20 - The 80/20 Rule for Customer Segmentation

20:00 - Be Helpful: Creating Expert Content

25:40 - Mapping Content to the Buyer's Journey

30:30 - Repurposing and Distributing Helpful Content

35:00 - Be Seen: Amplifying Your Content

40:20 - Using Paid Ads to Reach Your Dream Customers

45:10 - Account-Based Marketing Strategies

50:00 - Be Better and Be the Best: Optimization and Advanced Tactics

54:40 - Using the 5 BEs Framework as a Flywheel

58:20 - The B2B Incubator Program

01:02:00 - Final Thoughts and Outro

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E135 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration

Want to make the change from lead generation to demand generation?

Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, scalable growth. But knowing how to execute that transition smoothly is key. In this episode, we lay out our proven 5-step framework for successfully implementing a demand gen strategy without disrupting your existing marketing efforts.

We cover the importance of making a strong business case, cutting a portion of your budget for a pilot program, creating a detailed demand gen plan, assigning tasks and accountability, and measuring and scaling your success.

You'll learn how to allocate a portion of your current budget to pilot a demand gen program, develop a comprehensive strategy tailored to your business, assign clear roles and accountability, and measure success so you can double down on what's working. We also share tips for getting buy-in from sales and leadership.

This is pt.6 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to make a compelling business case for demand generation

+ Step-by-step guidance on transitioning to a demand gen strategy

+ Best practices for executing a successful demand gen pilot program

Whether you're just starting to explore demand gen or looking to level up your existing programs, this episode breaks down exactly how to transition the right way. Follow our step-by-step guidance and you'll be on the path to a scalable demand engine that drives more qualified ops and top-line revenue.

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SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00:00 5 Steps to Transition from Lead Generation to Demand Generation

00:01:19 Step 1: Making the Business Case for Demand Generation

00:04:14 Recapping the Business Case

00:06:26 Calculating Return on Investment

00:09:19 Step 2: Cutting 10% of Budget for a Pilot Program

00:12:11 Auditing Existing Activities

00:14:42 Focusing on One Product and Segment

00:16:18 Step 3: Creating the Demand Gen Plan

00:19:09 Executing the Demand Gen Pilot Program

00:21:46 Using a Gantt Chart for Task Planning

00:23:40 Step 4: Assigning Tasks and Accountability

00:25:32 Step 5: Measuring and Scaling Success

00:27:52 Key Takeaways and Next Steps

00:29:54 Closing Remarks

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E134 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach.

You'll love our comprehensive framework to audit and optimize your demand generation efforts. It covers key areas such as customer alignment, content creation, measurement, and documentation. They offer practical insights and actionable steps to help you build a robust demand generation engine that drives consistent pipeline and revenue.

Throughout the episode, we share real-world examples and best practices, highlighting the importance of understanding your dream customers, leveraging subject matter experts, mapping content to the stages of awareness, and implementing effective content repurposing and distribution strategies. We also address advanced tactics like account-based marketing and product ads, ensuring you have a well-rounded approach to demand generation.

This is pt.5 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to assess if your demand generation strategy is built on a solid foundation

+ The essential elements of a successful demand generation program

+ Practical tips for optimizing your existing efforts and filling gaps

This episode is a must-watch for B2B marketers who want to maximize their demand generation impact and drive consistent growth for their business.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00:00 Introduction: Should You Start From Scratch or Plug Gaps?

00:01:21 Overview of the Five B's Framework

00:02:37 Question 1: Are You and Sales Aligned on Target Customers?

00:05:58 Question 2: Is Your Understanding Based on Customer Interviews?

00:09:21 Question 3: Are Content Pillars Based on Customer Pain Points?

00:11:45 Question 4: Is Your Content Led by Subject Matter Experts?

00:15:32 Question 5: Is Your Content Matched to Stages of Awareness?

00:18:34 Question 6: Do You Have a Content Repurposing System?

00:21:30 Question 7: Are You Tracking Leading and Lagging Indicators?

00:23:29 Question 8: Have You Tried Account-Based Marketing?

00:25:00 Question 9: Do You Have Product Ads Running?

00:26:29 Question 10: Is Your Demand Gen Strategy Documented?

00:28:17 Get Help with the B2B Incubator Program

00:29:24 Key Takeaways and Next Steps

00:30:31 Closing Remarks

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E133 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy