The Agile Brand™ with Greg Kihlstrom By cover art

The Agile Brand™ with Greg Kihlstrom

By: The Agile Brand
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  • Summary

  • Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
    ©2019-2024 The Agile Brand, LLC
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Episodes
  • #525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent

    #525: Operationalizing AI in the Enterprise with Peter Roschke, Coherent
    May 20 2024
    AI is, of course, at the top of every business leader's mind as questions come up about how it will inevitably fit into their tech stack. The issue here is that bringing in disruptive tech like AI where the details aren't 100% ironed out introduces a whole lot of risk when dealing with highly sensitive financial data, health records, etc. Today we’re going to talk about operationalizing AI in industries where highly sensitive customer data is involved, and how to be successful while balancing those privacy and security requirements. To help me discuss this topic, I’d like to welcome Peter Roschke, CTO at Coherent. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Shortform makes the world’s best ideas more accessible, by creating high-quality book guides and summaries. We’re comprehensive, detailed, and add original insights and analysis. Get a FREE trial and a 20% discount by joining through our special link: https://www.shortform.com/agile Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    27 mins
  • #524: Gary Vaynerchuk on capturing and leveraging consumer attention

    #524: Gary Vaynerchuk on capturing and leveraging consumer attention
    May 17 2024
    When the battle for consumer attention is fierce and ever-changing, understanding how to effectively capture and leverage this attention is crucial. Today, we're joined by Gary Vaynerchuk, serial entrepreneur, Chairman of VaynerX, CEO of VaynerMedia, and author of the new book— his seventh—called “Day Trading Attention” and we’re going to talk about the evolution of attention in marketing, the power of storytelling, and the future of digital advertising. Resources Learn more about Day Trading Attention by Gary Vanderchuk: https://garyvaynerchuk.com/attention/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    36 mins
  • #523: The Dojo model and its transformative effect with TEKsystems, Part 2

    #523: The Dojo model and its transformative effect with TEKsystems, Part 2
    May 15 2024
    In the evolving landscape of today’s professional world, the pressing need for continuous skill development has never been more apparent. In this series we’ll dive into how the Dojo model transforms an organization’s learning culture. I’m excited to introduce part 2 of a special series on continuous skill development, brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I’d like to welcome Prakamya Choudhary, from TEKsystems. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    21 mins
Management Marketing Economics
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