Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. Join Stephanie Garey, presenter at GDS Group, in an insightful conversation with Cat Anderson, Director of International Marketing at Sprout Social. Dive into the world of B2B marketing as we discuss the importance of creativity, taking risks, and leveraging data. Discover how to foster a culture of innovation, navigate challenges, and address the implications of greenwashing in marketing strategies.

Discussion Points:

• Why is creativity crucial in B2B marketing, and how can organisations foster it effectively?
• How can marketing teams overcome the fear of taking risks and create a supportive environment for experimentation?
• What role does data play in driving creative marketing strategies, and how can it be utilised ethically?

Get in touch

- Connect with Cat Anderson

- Connect with Stephanie Garey

- Or email podcast@gdsgroup.com

Resources mentioned in this episode

- GDS Group – Meet the Boss roundtables

- GDS Group – Summits

- If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

- Learn more about Sprout Social

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations.

In this episode, GDS Group presenter Stephanie Garey sits down with Jessica Deckinger, CEO, operating partner, and board member, renowned for her expertise in integrated brand marketing and digital strategy. Join us as we explore the current marketing landscape, the challenges facing leaders, and strategies for doing more with less. Learn how AI is revolutionising marketing, the importance of evolving thinking about work, and surviving in a fractional life!

Discussion Points:

• What are the key challenges marketing leaders are facing in today's marketing landscape?
• How can marketing teams cope with limited resources and staff?
• What strategies and AI tools can organisations employ to effectively implement AI in marketing while managing costs and resources?

Get in touch

• Connect with our guest Jessica Deckinger
• Connect with host Stephanie Garey
• Or email podcast@gdsgroup.com

Resources mentioned in this episode

• GDS Group – Meet the Boss roundtables
• GDS Group – Summits
• If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

AI tools Jessica recommended:

• Copy.ai - for writing sequences
• SundaySky.com - data enabled personalized video content at scale for ABM and other marketing
• 6Sense.com - Intent tool to learn who's searching for your solutions
• The ones Jessica is comparing and testing for AI + Data regression against campaigns are Rockerbox + Adriel + Norhbeam

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we delve into the role of retail leadership with our inspiring guest Steve Worthy - CEO, coach and podcast host.

Steve’s mission is to make senior leaders more profitable, both personally and professionally, and in this episode, he offers valuable perspectives on the evolving landscape of retail leadership. Gain insights into the challenges faced by senior retail leaders, and the innovative approachability framework - S.M.I.L.E - designed to empower aspiring leaders. Let us know what you think of this episode at podcast@gdsgroup.com.

Discussion points

· What makes a great retail leader, and what makes retail leaders the best in business?

· What does the leadership development gap within retail look like, and what is being done to change it?

· How can aspiring leaders get started?

Get in touch

· Connect with Steve Worthy

· Connect with Stephanie Garey

· Or email podcast@gdsgroup.com

Resources mentioned in this episode

· Learn more about Worthy Retail

· GDS Group – Meet the Boss roundtables

· GDS Group – Summits

· If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we’re talking to a mastermind of strategizing. Rich Horwath is the founder and CEO of the Strategic Thinking Institute. He’s also a NY Times and WSJ bestselling author. For 21 years, Rich has helped top executives think, plan and act strategically to achieve develop their strategic capabilities. In this podcast, Rich shares his real-world approaches on how to help leaders develop their strategic capabilities. Let us know what you think of this episode at podcast@gdsgroup.com

Discussion points:

· What are the best ways to strategize towards achieving goals?

· What are some reasons why an executive is unable to succeed? What’s standing in their way?

· When it comes to setting a goal or vision, what principles have withstood the test of time?

Get in touch:

· Connect with Rich Horwath

· Connect with Rebecca Solomon

· Or email podcast@gdsgroup.com 

Resources mentioned in this episode:

· GDS Group – In-Person Events

· GDS Group – Meet the Boss Roundtables

· GDS Group – Summits 

· If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Executive Events & Summits | GDS Group

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we dive into how artificial intelligence is proving an invaluable tool for marketers with Liza Adams, fractional CMO and AI evangelist.

Liza believes the CMO is a company’s Swiss army knife. Communicator, strategist, tactician and innovator: they are the go-to for everything from building brand awareness to creating new business models and driving growth. They must be great at creative, but also strong in data and tech. And with expectations around the role growing daily, AI is helping best-in-class CMOs deliver on an increasingly critical workload.

So what do successful AI use cases look like in marketing? Join us to find out – and let us know what you think of the episode at podcast@gdsgroup.com.

Discussion points:

· Changing expectations around the role of the CMO

· The part AI plays in helping to close the expectation gap

· AI use cases for marketers, and getting implementation right

Get in touch:

· Connect with our guest Liza Adams

· Connect with host Ben Thompson

· Or email podcast@gdsgroup.com 

Resources mentioned in this episode: 

· GDS Group – Meet the Boss Digital Roundtables

· GDS Group – Summits

· If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we delve into the world of employee engagement leadership and learning emotional intelligence with Christine Heckart, CEO and Founder at Xapa.

Christine is a multiple time CEO, sits on public and private boards, a 35-year veteran of the tech industry, and is overall an amazing storyteller. Listen to her share insights, experiences and lessons in the world of employee engagement, particularly in the multigenerational working work. Let us know what you think of this episode at podcast@gdsgroup.com

Discussion points

· The overall workforce is facing unprecedented engagement lows, what are the overarching implications?

· When individuals choose not to work, what are the associated costs and what are the common misconceptions driving this trend?

· Amidst rapid technological advancements, what factors should businesses weigh when selecting platforms for employee engagement, especially regarding the integration of AI and immersive tech?

Get in touch

· Connect with Christine Heckart

· Connect with Stephanie Garey

· Or email podcast@gdsgroup.com

Resources mentioned in this episode

· Learn more about Xapa

· GDS Group – Meet the Boss roundtables

· GDS Group – Summits

If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we take first steps into the untamed jungle of artificial intelligence alongside our fearless guide Noelle Russell, Microsoft MVP in AI, author, and visionary technologist.

Noelle leads us through the trails of AI adoption and draws parallels to the growth of baby tigers. Just as they grow into powerful predators, AI models evolve from small beginnings into monumental forces. So, join us as we explore the importance of ethics, governance, and visionary leadership in taming these digital beasts and harnessing their potential to change the world.

From navigating the jungle of possibilities to facing the challenges of societal impact, this conversation is a great start through the wonders of AI's evolution. Let us know what you think of this episode at podcast@gdsgroup.com

Discussion points

· Perspectives on AI adoption and ethical responsibility

· Challenges and opportunities in AI implementation

· The role of leadership and strategic vision in AI integration

Get in touch

· Connect with our guest Noelle Russell

· Connect with host Sarah Tijou

· Or email podcast@gdsgroup.com

Resources mentioned in this episode

· GDS Group – Meet the Boss roundtables

· GDS Group – Summits

· If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Virtual Executive Events & Summits | GDS Group

Welcome to Strategy for Breakfast! The podcast about real business challenges based on real business conversations. In this episode, we’re talking to a guru of all things retail and beauty. 

Carla Baumer, Retail Director at L’Oréal, is a master at selling products that people crave, not just need. She knows that what appeals to consumers in one country, might not fly in another. After wowing audiences at our GDS Summits, she's ready to share her insights on L’Oréal's success and how to stay ahead in a world where consumer desires are always changing. Get ready to be inspired and learn what it takes to thrive in the fast-paced world of retail! Let us know what you think of this episode at podcast@gdsgroup.com  

 Discussion points:

·         As a global brand, how do you stay relevant while appealing to all customers?

·         What are the sustainability goals of the luxury market?  

·         What’s the secret behind keeping up with emerging trends, and social media disruptions?

 Get in touch:

·         Connect with Carla Baumer

·         Connect with Alex Wood

·         Connect with Rebecca Solomon

·         Or email podcast@gdsgroup.com 

 Resources mentioned in this episode:

·         GDS Group – In-Person Events

·         GDS Group – Meet the Boss Roundtables

·         GDS Group – Summits 

·         If you want to join our community of executives leading the way in business and digital transformation, sign up here: The Leading Provider of Executive Events & Summits | GDS Group