• Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms

  • Feb 15 2024
  • Length: 17 mins
  • Podcast
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Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms

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  • Summary

  • Ian Helms and David Bain discuss how to stop chasing Google rankings and focus on building a real relationship with customers.

    Discussion points include:

    What are SEO best practices at the moment?

    How do you deliver personalized content, that is also beneficial for SEO?

    How do you measure the SEO value of creating a great customer experience?

    Is it possible to use AI generated content and to create a great customer experience at the same time?
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