SEO in 2023 By cover art

SEO in 2023

By: Majestic.com
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  • Summary

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodes
  • Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)

    Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)
    May 3 2024

    David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach.

    Talking points include:

    How do you know what to test?

    How do you test?

    What software do you use?

    How long should tests last?

    How often should you test?

    What shouldn’t you test?

    What don’t you test yet, but do you intend to test in the future?
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    16 mins
  • Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)

    Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)
    May 2 2024

    David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.

    Talking points include:

    Why is this important?

    Who are the key stakeholders?

    How do you achieve stakeholder buy-in?

    How do you appeal to different stakeholders?

    How do you continue to work with different stakeholders?

    How does this impact the role of SEO moving forward?

    Why does the ever-evolving SERP landscape make this necessary?
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    15 mins
  • Diversify your traffic sources - with Elena Dyulgerova

    Diversify your traffic sources - with Elena Dyulgerova
    May 1 2024

    According to Elena Dyulgerova, it;s essential that you diversify your traffic sources in 2024.

    Talking points include:

    Where are the best sources to diversify traffic sources from?

    What are the most valuable sources of traffic?

    How does Pinterest optimization work best in 2024?

    Is Pinterest only for e-commerce?

    How does this differ by industry?

    How do you optimise for different platforms?
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    16 mins
Marketing Economics
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What listeners say about SEO in 2023

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Profile Image for David Gregory

Great content

Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

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Profile Image for Jeremy

From an SEO - Good & Quick Information

I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

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