• 87. Operate Like A Pro: How to Engage Your Team and Boost Productivity with Ariana Rodriguez
    Jun 19 2024

    In this episode, Emma and Ariana Rodriguez, founder of AR + Company, dive deep into the importance of involving your team in planning and decision-making to enhance investment and passion in the outcome. They explore the manifold benefits of engaging teams in the company's vision, leveraging technology, and simplifying processes—especially when onboarding new hires. Ariana shares her expertise on productivity and organization, particularly for founders diagnosed with ADHD, drawing from her decade-long experience in corporate operations. Tune in to learn about effectively scaling a business while maintaining a robust company culture and operational efficiency.

    Listen in as we speak about:

    • Involving your team in decision-making for better outcomes

    • Engaging employees with the company’s vision and goals

    • Identifying operational inefficiencies and revising systems

    • The importance of process mapping and communication in scaling a business

    And much, much more!

    Connect with Ariana:

    Website

    Instagram

    LinkedIn

    Ariana’s Biz Op’s Guide

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    41 mins
  • 86. Your June 2024 Marketing Updates: IG Starts Pushing Shares, TikTok’s New Interface, YouTube’s AI Features + MORE!
    Jun 12 2024

    In this episode, Emma shares the latest June 2024 marketing updates that every marketer and business owner should know. From new tools on TikTok to Instagram's evolving metrics and YouTube's AI innovations, staying ahead of the curve is vital. Emma delivers in-depth insights into how these changes impact your marketing strategies and actionable advice on leveraging them for your brand's growth. Whether you're a DIY marketer or managing a team, this episode is packed with valuable information you can start using today.

    Listen in as we speak about:

    • TikTok's new management platform, TikTok Studio, and its implications for content creators.

    • Why Instagram Shares are gaining importance and how to make your content more shareable.

    • YouTube's introduction of AI soundtracks, Dreamtrack, and its potential impact on the platform’s ecosystem.

    And much, much more!

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    19 mins
  • 85. From Conversation to Conversion: Maximizing Instagram DMs for Business Growth and Sales
    Jun 5 2024

    In this episode, Emma discusses the dynamic potential of leveraging your Instagram DM's for generating leads and driving sales. Social media content alone isn't enough without engagement and authentic interactions. Highlighting real-life examples from Ninety Five Media clients who have made many sales in their DMs, Emma delves into actionable strategies, key tips, and insights on utilizing your Instagram DM's effectively. Whether you're an entrepreneur, social media manager, or marketer, this episode offers invaluable advice for transforming DM's into a powerful sales tool.

    Listen in as we speak about:

    • The importance of engagement and community building in social media

    • Transitioning public inquiries into private DM conversations

    • Strategies for making genuine connections without the out-dated sales tactics

    And much, much more!

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    26 mins
  • 84. The Leap to $1 Million: Building a Sustainable Agency With Profit In Mind with Melissa Lohrer
    May 29 2024

    In this episode, Emma is joined by Melissa Lohrer, founder of Waverly Ave Consulting to dive deep into the intricacies of aligning business roles with revenue-driving activities for optimal efficiency and growth. The two discuss the importance of reverse engineering business goals, refining client interactions, and transitioning to more lucrative engagements. If you’ve been looking for new ways to elevate your business to new heights of profitability and sustainability as an agency owner, this one's for you!

    Listen in as we speak about:

    • The importance of aligning billable hours with revenue goals

    • Strategies for scaling your business and ensuring sustainable growth

    • Practical tips for refining your client base and maximizing profitability

    And much, much more!

    Connect with Melissa:

    Website

    Instagram

    LinkedIn

    Are you an agency owner looking for guidance on growth? Explore Agency Office Hours with Melissa

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    49 mins
  • 83. How Social Media Became a Search Engine
    May 22 2024

    In this episode, Emma dives deep into the evolution of social media as the new leading search engine, reshaping how consumers discover and interact with brands. In today's digitally driven market, understanding this shift is crucial for businesses aiming to enhance their online visibility and engagement. Emma outlines practical strategies for leveraging social media platforms like Instagram, TikTok, and Meta AI to optimize search results and attract more customers.

    Listen in as we explore:

    • The transition of social media from mere communication platforms to powerful search engines
    • Effective methods for you to utilize social media for greater reach and engagement
    • Insights on optimizing content with keywords across various platforms
    • The impact of Meta AI and other technological advancements on search capabilities

    And much, much, more!

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    22 mins
  • 82. Leveraging LinkedIn: Effective Strategies for Boosting Your Lead Generation with Molly Godfrey
    May 15 2024

    In this episode Emma and Molly Godfrey, founder of Build Impact Convert, dive deep into the art of using LinkedIn as a leading marketing tool for lead generation. As digital landscapes evolve, the strategy behind content creation and personal connections on LinkedIn has never been more important. From the effectiveness of LinkedIn's free vs. Premium accounts to strategic content planning, they cover all the bases needed for boosting visibility and engaging potential clients effectively.

    Listen in as we explore:

    • Efficient strategies for maximizing LinkedIn content and lead generation

    • The benefits and limitations of LinkedIn's free vs Premium accounts

    • The importance of crafting compelling hook sentences and storytelling in posts

    • Engagement metrics that matter: from likes to direct client messages

    And much, much, more!

    Connect with Molly:

    Website

    LinkedIn

    Instagram

    Build Impact Convert On-Demand Workshops

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    38 mins
  • 81. Your May 2024 Marketing Updates: Pinterest’s AI-Powered Search, LinkedIn's New Premium Features, UMG’s TikTok Compromise + MORE!
    May 8 2024

    In this episode, Emma dives into the latest and most impactful marketing updates for May. Covering significant shifts from major platforms like TikTok, Instagram, Pinterest, and LinkedIn, Emma provides crucial insights that every entrepreneur, founder, and digital marketer should be aware of. Tune in to learn about recent changes in social media strategies, AI-driven personalization, and new features ideal for enhancing user and brand engagement.

    Listen in as we discuss:

    • UMG’s strategic moves on TikTok and its implications for marketers

    • Instagram’s new notify sticker and its potential impact on follower engagement

    • Pinterest’s diversity focused AI-powered search filters aimed at improving personalization

    • LinkedIn’s latest trial features aimed at boosting company page visibility

    And much, much, more!

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

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    21 mins
  • 80. From Zero to Viral: How I Would Set Up A New Instagram Account for Success
    May 1 2024

    In this episode, Emma breaks down the essential phases of starting a new Instagram account from scratch. Focusing on goal setting, financial planning, content planning, and making necessary adjustments, Emma provides comprehensive strategies to effectively launch and grow your Instagram presence, from the very beginning. Whether you're a brand looking to expand your reach or an individual aiming for growth, these insights are key to jumpstarting your success.

    Listen in as we explore:

    - Setting clear and realistic goals for your new Instagram account

    - Planning your budget with potential financial investments for social media success

    - Developing a content strategy that suits your brand identity and audience needs

    - The importance of regularly reviewing your strategy and adapting based on analytics

    And much, much, more!

    Connect with Ninety Five Media:

    Website

    Instagram

    Need Support with Your Podcast? We’ve got you covered

    Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co

    Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

    Try Later for yourself! try.later.com/ninetyfivemedia

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    26 mins