The essence of persuasive communication is about getting your audience on board with your ideas.

But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively.

By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport.

This is exactly what our Thought Leader Academy grads do in their signature talks!

You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.

We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.

Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech.

This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.

Show notes at https://www.speakingyourbrand.com/394/

Angela’s website: https://angelacrawfordphd.com/

Eloisa’s website: https://www.walkingtree.green/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/
• Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/

We’re finishing up our new podcast series called Speak with Confidence.

When you speak at conferences and events, you want to do a great job, get great feedback from the audience, and get referrals and invitations to other speaking gigs.

This is how I’ve gotten so many speaking invitations over the years - event organizers are oftentimes in the audience at events and they refer speakers to each other.

What kind of speaker gets the best feedback and referrals?

You may think it’s the most energetic speaker or the funniest speaker or the speaker with the best story or the speaker with the best slides.

But, that’s not necessarily the case.

In this episode, I share examples of speakers I’ve seen, what I’ve noticed about them, and the qualities they have in common.

I want you to be the best version of YOU as a speaker. That’s what’s going to set you apart.

Show notes at https://www.speakingyourbrand.com/393/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson
• Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen
• Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker

My goal with this current podcast series called “Speak with Confidence” is to boost your confidence by getting you to think differently about speaking, whether it’s getting comfortable with impromptu speaking (episode 390) or claiming your identity as a speaker (episode 391).

I know you want to be an impactful speaker, to share your important message with your audiences, and attract clients for your business.

We *think* that teaching and training is what our audiences want. This is what I thought too.

But, I believe that there are trends going on around us that are changing this. We’re all swimming in information; and now with AI, we have comprehensive answers in just a few seconds.

This is why I no longer advocate “Teaching from the stage”.

I’m going to share in this episode what I recommend instead.

Show notes at https://www.speakingyourbrand.com/392/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Article mentioned about Deborah Tannen and communication: https://www.vox.com/a/hillary-clinton-interview/the-gap-listener-leadership-quality

Related Podcast Episodes:

• Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking
• Episode 362: [Case Study] Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden
• Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca, PhD
• Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Tanya Golash-Boza, PhD