In Episode 7 of Magazine St. Kitchen x Thrive presents Speak Greasy with Gauri Devidayal Season 2, we delve into the fascinating Indian coffee industry with Yahvi Mariwala, the Co-Founder of Nandan Coffee. Yahvi, a third-generation coffee grower, shares the rich legacy of Nandanvan Estate in Kodaikanal, where her family has been cultivating organic coffee since the 1960s. Originally a passion project by her grandparents, Nandan Coffee has now evolved into a recognised brand under the dynamic leadership of the sister duo - Yahvi and Parthavi Mariwala.

Gauri and Yahvi reminisce about their first meeting as stall owners at a farmers' market in 2017, setting the stage for a deep dive into the coffee business. Yahvi recounts her journey from taking a gap year in Kodaikanal to test the waters to now single-handedly, rebranding and marketing Nandan Coffee to Indian consumers. She emphasises the recent explosion of coffee culture in India, comparing it to the appreciation of fine wines, and discusses the factors contributing to this growth, including increased travel, access to information, and improved ease of doing business.

Yahvi candidly shares her challenges and learnings, from cold calling restaurants to educating baristas about coffee processes and equipment. The episode also highlights the collaboration between Nandan Coffee and Gauri's restaurants namely The Table and Mag St., demonstrating the importance of understanding a restaurant's specific needs.

Listeners will gain insights into differentiating a coffee brand in a competitive market, the significance of organic certification, and the importance of bridging the gap between farmers and consumers. Yahvi also introduces Nandan's initiative to support local farmers through a cooperative model, enhancing their ability to process and sell coffee under the Nandan brand.

Tune in to explore the burgeoning coffee industry in India, the future prospects for tier 2 cities like Jaipur, and the diverse sub-industries within the coffee sector. Whether you're a coffee enthusiast or an aspiring entrepreneur, this episode offers valuable perspectives on navigating and thriving in the coffee business.

Welcome to Episode 6 of Magazine St. Kitchen x Thrive presents Speak Greasy with Gauri Devidayal Season 2. In this episode, we delve into the world of culinary innovation and cultural exchange with our dear friends from The Soul Company: Somanna 'Som' Muthanna (CEO & Founder) and Diganta 'Diggy' Chakraborty (Head of Brand).

The Soul Company stands as a beacon of creativity and connection in the F&B industry, curating immersive experiences that transcend borders. Born amidst the challenges of the pandemic, they quickly pivoted to pioneer new dining trends, including intimate chef tables and standalone events. At the heart of their mission lies a deep commitment to fostering meaningful relationships within the F&B community. As we explore their journey, listeners gain insight into the evolving landscape of exclusive dining and accessible culinary experiences.

From the vibrant streets of Mumbai to their now-second-home Singapore and beyond, The Soul Company celebrates the diverse flavors and cultural tapestry of South East Asia. Through meticulous curation and a keen understanding of local nuances, they showcase the best of each destination's culinary scene. The conversation also delves into the significance of culinary awards in recognizing excellence within the industry. While they serve as a marker of achievement and a great tool to move the PR needle, Som and Diggy emphasise the importance of integrity and transparency in such accolades.

Lastly, we examine the art of pricing experiences, challenging listeners to consider the true value of a memorable meal beyond its monetary worth. Through thoughtful reflection and engaging discussion, we aim to inspire a deeper appreciation for the artistry and craftsmanship behind every dining experience - from all the varied options available to a customer today.

Join us as we embark on a journey of culinary exploration and cultural discovery in Episode 6 of Speak Greasy. Whether you're a seasoned food enthusiast or simply curious about the evolving world of F&B, there's something for everyone at the table.

Welcome to Episode 5 of Magazine St. Kitchen x Thrive presents Speak Greasy Season 2, where Gauri Devidayal delves into Karan Chechani, Dhruv Dewan, and Krishi Fagwani, the brilliant minds behind the transformative journey of Thrive's evolution from Hashtag Loyalty.

From their roots at EY India to college and school connections, the trio's diverse backgrounds converged to pioneer Thrive's mission. Explore the dynamics of loyalty programs, including Starbucks', and the resilience of F&B businesses amidst the pandemic. Discover the integral role of logistics, the impact of delivery aggregators like Swiggy and Zomato, and the nuances of customer satisfaction in food delivery. From the intricacies of logistics to the pitfalls of delivery aggregators, the team navigates through the complexities of the food commerce and technology industry with resilience and innovation.

Discover how Thrive is redefining food discovery and ordering with its conversation platform, bridging the gap between content, community, and commerce. Explore the future of food and tech, from drone deliveries to the rising trend of pick-ups and takeaways, and envision a world where food commerce becomes transparent and beneficial for all stakeholders.

Tune in to gain valuable perspectives on entrepreneurship, navigating challenges, and envisioning the future of food and tech. Whether you're an aspiring entrepreneur, F&B enthusiast, or tech aficionado, this episode offers a rich tapestry of insights and inspiration.