Join the Chair of the Global Steering Group for Impact Investment and I for this deep discussion on our changing world;

".. There are a lot of areas in public policy where government really struggles;  keeping people out of prison, keeping children out of care, homelessness. 

My view is 'Come on we're failing, let's open the door and try to find new, better solutions'

It's not easy, but it's really worth it, if you push through the difficulty and strike that partnership between the elements in society where everyone brings what they're good at."

In the first part 1 of this conversation we look at;

- Moving beyond simply asking "What's Government doing about it?" or "What's the role of business" ?
- Admitting when you don't have all the answers
- Whole of Society approaches to a collaborative future
- Achieving cross-sector Impact Partnerships
- The challenges of accountability and trust

Doing less harm is not good enough

What would it take to have a mindset that got up every morning, asking 'how can I combine sensible, adequate financial return, with measurable, positive, intentional impact?'

In this section, we discuss:

- The spectrum of ambition in the $40BN ESG movement
- The rise and necessity of regulatory taxonomies
- Social and environmental impacts of externalising cost
- Integrating a third lens into investment decision making
- Inertia, human impulses and leadership
- Setting frameworks, culture and expectation
- Establishing spaces for others to thrive and fullfill their potential in
- Creating signals of approval and encouragement that people leap at

The plan to break through systemic inertia

".. We need the money the flow; if we're serious about the SDGs and climate, if we accept that there are big, important emerging economies that have to transition to clean energy, if we accept our responsbility in that, and we are alive to the huge economic opportunity attached to investing in support of these transitions, then why wouldn't we try to put all our brainpower and energy behind thinking 'okay, how do we make this easier? How do we make this flow?' - because it's urgent, right? .."  - The Rt. Hon Nick Hurd

In this section we discuss

- Globalisation and Geopolitics 
- The rise of the Global South
- The African Union and the BRIC networks
- Trillion dollar annual gaps and the challenges of humanity
- Complexities, barriers, problems and risks
- Transforming the landscape of investible supply
- The distortion and magnification of risk
- Demonstrable investment success
- Mindset and system inertia
- Dismantling barriers
- Reducing the cost of capital
- Accelerating copycat culture

It's hard to argue against impact transparency

With over 40 countries having setup their own National Advisory Boards, and a dozen or more countries wanting to join, how does the GSG build ecosystems that enable impact transparency and the flow of investment?  

In the final part of our discussion; 

- Questions the GSG poses to catalyse change
- Transparency as the great disinfectant
- How Board behaviour is changing
- Methodologies to put monetary values on impact
- Changing the standards used to assess company performance
- The popularity of French Solidarity pensions invested for social benefit
- This is real.  It's inevitable and it'

For the latest insights on leadership, impact investing, global challenges, business strategy and storytelling, make sure to join me on LinkedIn, and get the newsletter, Smarter Impact - Every Thursday!

".. Companies are saying data is the new oil - a lot of companies have really, really cool data that they just need to learn how to put into a story. And that's what Digital PR is, putting that data into a story to then get publications to pick that up and link to you, not mention you, link to you, because that builds your brand." - Harry Sanders, Founder of StudioHawk.

Join me for a quick chat and a pile of insight, with a dominant force in Australian digital, that is expanding the StudioHawk #SEO magic globally.

You'll also get the full transcript of this in my Smarter Impact Newsletter later this week, so make sure to follow my profile and subscribe to the newsletter (https://lnkd.in/grXqMebK).

Harry and I get excited about Digital PR, take a look at 'how things are done these days' with a focus on treadmills and placing in Glamour, news.com.au and Nine, and how this all ties into Google's E-E-A-T score (Experience, Expertise, Authoritativeness, and Trustworthiness).

Ultimately, I'd suggest you do everything you can not to waste tens or hundreds of thousands of dollars in effort and wages, and come out with a mediocre outcome, because you don't have a digital expert in your team.

If you want great outcomes that work, you MUST ensure there is continuity and ownership of the final result, and that you give decision making power to the person leading the process.

I regularly see companies using different providers at each stage, without someone leading the process, and critical things are always missed.

- Business strategy
-- Inc. defining your preeminent strategic driver, critical issue resolution and accountabilities
- Digital content strategy
-- Articulating that strategy into stories, Digital PR & SEO
- Brand / website design / collateral updates
- Website development
- Completion of the Customer Journey Marketing loop
- Team training for best use of new tools

These all tie together, and this IS a hierarchy for a reason. You can work on any part of it as a individual project, though it must happen in context if you want effective results.

Ignore this and you'll simply create greater drift in what you've already got, and expensive rework when you're sad at the mediocre outcomes.

As my dad would ask me; why not DIRFT? Do It Right First Time!

Reach out if you'd like to chat about your plans for 2024, and how to ensure you take effective steps towards them, whilst avoiding what could derail you.

And if you've got all of this nailed, and you're confident to manage the integration of SEO with everything else, StudioHawk are the way!

For the latest insights on leadership, impact investing, global challenges, business strategy and storytelling, make sure to join me on LinkedIn, and get the newsletter, Smarter Impact - Every Thursday!

Q. What is the problem you want to solve, what's the impact you want to have in the world, and how does entrepreneurial thinking help you?

Join Julia Spicer OAM and I as we discuss the challenge and opportunities of our time, and the similarities and shared understandings of community, whether you are in America, Canada, Uganda or Zambia.

Julie takes us into;

- her passion for alternative investment opportunities for female led startups and First Nations people
- how the KPI's of Government align with that of Entrepreneurs
- the research showing rural business requires 2 years and $150,000 to get to the same starting point as city-based startups
- her recent visit to an island in the Torres Strait and their micro business innovations focused on the survivability of their next seven generations

I know many amazing people working to bolster the engagement and funding support for female entrepreneurship, in the past month alone I've seen Irene Tsang (LIFTwomen® Group), Tracey Warren (F5 Collective) Vicki Stirling (The Startup Network), Sangeeta Mulchandani, Nicole Stewart (The Deeply Satisfied Woman) and Vicki Saunders (SheEO™ ) leading from the front!

Julia is active in many roles, including Network Lead at The Connection Table, as the Queensland Chief Entrepreneur, Chairperson of the Global Entrepreneurship Network Australia, Member of the Innovation Advisory Council with the Department of Tourism, Innovation and Sport and Director of Engage and Create Consulting.

This was filmed at the Global Entrepreneurship Network #GEC2023 in Melbourne, and thanks again to Jessica Grattan and Kate Elks Zadel for their support so that I could bring you this conversation!

For the latest insights on leadership, impact investing, global challenges, business strategy and storytelling, make sure to join me on LinkedIn, and get the newsletter, Smarter Impact - Every Thursday!