Episodes

  • AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive

    AI Applications in Building Materials Industry: Strategies to Boost Efficiency and Stay Competitive
    May 27 2024
    You don’t have to “go all in” with AI in order for it to help you create a more efficient workflow that will free you up to spend more time on what really matters. In this episode of Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov follow up their conversation with Fran Walker, the Director of Marketing at Trim-Tex. They talk about how implementing AI in your business can streamline processes, enhance productivity, and level the playing field against competitors with larger budgets.
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    10 mins
  • How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors

    How One Manufacturer is Integrating AI to Gain Efficiency and Stay Ahead of Competitors
    May 27 2024
    AI integration in your operations could be the game-changer for your building materials business. From enhancing customer engagement to revolutionizing installation procedures, the future of AI offers untapped potential to streamline processes and outperform competition. In this episode of the Smarter Building Materials Marketing podcast, hosts Zach Williams and Beth PopNikolov discuss some exciting applications of AI with Fran Walker, the Director of Marketing at Trim-Tex.
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    24 mins
  • The Biggest Missing Piece in B2B Sales Training

    The Biggest Missing Piece in B2B Sales Training
    May 20 2024
    Most sales organizations in the building materials industry are failing to equip their teams with the right skills, leading to high turnover and missed opportunities. Learn how a shift from product training to sales story training can transform your team's success and drive your business forward.
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    19 mins
  • The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach

    The Biggest Missing Piece in B2B Sales Training: Thoughts From Beth and Zach
    May 20 2024
    Beth and Zach reflect on their conversation with Tim Rethlake, recapping the evolving role of the salesperson and why adapting to the changes is crucial for staying competitive in today's market.
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    10 mins
  • Effective Scale and Growth Tactics in Uncertain Economic Conditions

    Effective Scale and Growth Tactics in Uncertain Economic Conditions
    May 13 2024
    Discover the dynamic interplay between customer-driven market demands and strategic pricing in the building materials industry. Learn how these forces shape product availability, influence business strategies and ultimately determine competitive success.
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    21 mins
  • Trends, Threats and Opportunities in the Building Materials Industry

    Trends, Threats and Opportunities in the Building Materials Industry
    Apr 15 2024
    As the construction landscape shifts, unforeseen challenges and innovations are redrawing the blueprint of success. Discover how emerging trends, from artificial intelligence pricing strategies to service-oriented product offerings, are shaping the building materials industry and could redefine your bottom line.
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    23 mins
  • Email Marketing Updates: Navigating New Regulations

    Email Marketing Updates: Navigating New Regulations
    Apr 1 2024
    Hear about the latest changes in email deliverability that are set to impact businesses in a big way. Learn about the new requirements from major email providers and how these changes could affect your marketing and sales initiatives.
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    16 mins
  • Embracing Innovation: How Distributors Can Enhance Customer Experiences

    Embracing Innovation: How Distributors Can Enhance Customer Experiences
    Mar 18 2024
    The evolution of distributor-customer relationships and the impact of online education on consumer behavior are reshaping the building materials industry. Understanding these shifts and adapting your marketing and distribution strategies is crucial for staying ahead in an increasingly competitive market.
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    21 mins