Small Business PR  By  cover art

Small Business PR

By: Gloria Chou
  • Summary

  • For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.

    With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.

    Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.

    With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.

    The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!

    Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

    © 2024 Copyright 2021 Small Business PR All Rights Reserved
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Episodes
  • 3 Types of Money-Making Emails to Send with Eman Ismail
    Jun 24 2024

    You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you have a tiny email list subscriber count. These 3 types of money making emails work for any industry niche, so tune in now to see how you can start sending emails easily and make more sales today!

    Here’s What We Cover In the Episode and More:

    • Why email marketing matters for small biz owners.
    • Strategies for creating effective email sequences.
    • Balancing content and product promotion in email.
    • Creating engaging and non-pushy sales emails.
    • Welcome sequence as a revenue-generating tool.
    • Getting customers back with abandoned cart emails.
    • Keeping the love alive with post-purchase emails.


    Email marketing is an indispensable tool for small business owners looking to drive sales and build lasting customer relationships. By implementing the essential email sequences —welcome sequences, abandoned cart sequences, and post-purchase sequences— you'll craft an email marketing game plan that's as engaging as it is profitable!

    Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

    If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

    • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
    • Join the Small Biz PR Facebook Group to get the best PR Tips
    • Download the 10 ways to get free PR for your small business
    • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
    • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
    • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

    ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platfo

    ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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    32 mins
  • Get more sales using REELS w/ Keenya Kelly
    Jun 17 2024

    Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form video like Reels and Youtube shorts, as our video marketing expert Keenya Kelly breaks down exactly HOW to do it right, when you are short on time. Tune in for this must listen episode if you are tired of spending all your time trying to make one video go viral--and we'll tell you what to do instead!

    Here’s What We Cover In the Episode and More:

    • Create engaging content that captures your audience's attention
    • Effectively promote your business using different types of video content
    • Build a loyal community and drive people to your email list
    • Optimizing your social media bio and create content that addresses your target audience's pain points
    • Collaborating with social media managers and handling content strategy yourself

    In today's fast-paced digital world, small businesses need to embrace short-form video content to capture their audience's attention and drive growth. With short attention spans and widespread mobile use, these videos are essential for all businesses. Don’t miss the chance to elevate your business—start using short-form videos now!

    Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

    If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

    • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
    • Join the Small Biz PR Facebook Group to get the best PR Tips
    • Download the 10 ways to get free PR for your small business
    • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
    • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
    • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
    • Follow Keenya Kelly on Instagram: https://www.instagram.com/keenyakelly/
      Facebook:

    ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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    33 mins
  • 10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
    Jun 10 2024

    From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

    Here’s What We Cover In the Episode and More:

    • How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
    • Aligning the pitch with the angle to capture journalist's attention.
    • The power of local media and building a solid presence in your community.
    • Why being seen and trusted is key for small businesses.
    • The nitty gritty of pitching process and connecting with journalists.

    In the competitive world of small business, being seen and trusted is the name of the game! When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!

    Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

    If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

    • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
    • Join the Small Biz PR Facebook Group to get the best PR Tips
    • Download the 10 ways to get free PR for your small business
    • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
    • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
    • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941


    ATTENTION PRODUCT OWNERS! Get the once in a lifetime opportunity to get your product in front of BuzzFeed! On 6/26, we have BuzzFeed's small business and gift guide journalist coming into our PR Program to meet our members and coach them on how to get their products on a platform like Buzzfeed that gets MILLIONS of views per month! Don't miss your opportunity to get your products on BuzzFeed! Go to www.prstarterpack.com to get on this exclusive call and meet her in our private FB group!

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    15 mins

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