SigMa Podcast  By  cover art

SigMa Podcast

By: Shawn Sigler & Josh Martin
  • Summary

  • Are you ready to have a dynamic conversation about what it takes to succeed as a financial professional in today’s world? Then listen up, because it’s time for the SigMa Podcast. And we’re going to give you SUMthing to think about… Your hosts are Josh Martin & Shawn Sigler, senior vice presidents at Financial Independence Group, with nearly 40 years of combined experience helping advisors discover successful paths to marketing and running their practices. Our goal is to empower, equip, engage… and yeah, entertain you a little along the way, featuring insightful interviews with the top advisors and professionals in the financial industry. Get in touch with us if you'd like to be a guest or have any questions by emailing Josh.Martin@figmarketing.com or Shawn.Sigler@figmarketing.com.
    Copyright Shawn Sigler & Josh Martin 2021
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Episodes
  • Ep 9: Navigating the Job Market with Lori Miller
    Sep 2 2021

    The job market looks a bit different than it did a few years ago and many advisors are struggling to find talented employees. To help us navigate the hiring process we have invited Lori Miller onto the show. She is the VP of Talent Solutions at FIG, where she assists her clients in the best hiring and retention practices. The market is competitive right now but it's not always the highest paying job that will attract the best employees. 

     

    About Lori Miller: 

    Lori has over 20 years of recruiting experience but has found her passion in finance. At FIG's Talent Solutions she matches clients with the potential employees they need to grow their business.  

    ​LinkedIn: https://www.linkedin.com/in/lori-miller-952b399b

     

    Key Moments:

    1:50 – Introducing Lori

    4:22 – Her role at FIG 

    7:46 – New hiring trends  

    10:38 – Communicating to potential employees 

    12:12 – Flexibility as employers 

    13:13 – Sign-on bonuses & making offers 

    16:03 – The interview process 

    18:55 – How long does it take to find employees? 

    20:35 – An ideal client for Lori 

    25:00 – Employee retention strategies 

    33:14 – What makes talent solutions different 

    37:34 – Final comments from Lori 

     

    Contact:

    FIG Talent Solutions: https://www.figmarketing.com/#!/TalentSolutions figsymposium.com

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    40 mins
  • Ep 8: Helping Financial Advisors Exit Their Businesses With Dave Hostetler
    Jul 1 2021

    There is no doubt that business owners have hectic schedules and work tirelessly to maintain what they have created. However, it is vital to take a step back and create an exit plan for the business that you have put all of your effort into. Dave Hostetler sits down with us today to discuss how he helps financial advisors put together an exit plan and some steps you should take now if you want to reitre in the near future.

    About Dave Hostetler:

    Dave is the Vice President Of Strategic Development at FIG. Over his career, Dave has coached over 400 advisors and their teams. He enjoys being a resource for financial professionals and has a passion for helping them grow their business through his strong service ethic. 

    ​LinkedIn: https://bit.ly/2Soc5En

    Dave's Article: https://bit.ly/3j5ZsJc

    Key Moments:

    1:21 - Dave’s Background

    3:28 - What Kind Of Coaching Did Dave Do?

    4:45 - Common Topics That Are Brought Up

    6:23 - Is Remote Work Still Popular?

    7:17 - Finding Talent

    10:26 - Current Environment For Succession & Exit Planning

    11:56 - Why Is The Demand So High?

    15:42 - If An Advisor Is Looking To Retire In The Near Future, Where Do They Start?

    21:55 - Making Your Business More Valuable

    25:41 - How Often Should You Update The Data?

    27:57 - What Is Surge?

    32:26 - Who Is An Ideal Client?

    33:26 - Next Continuity/Succession Planning Program

    35:52 - Final Thoughts

    Contact:

    The FIG Sales Symposium: figsymposium.com

    Josh's Email: Josh.Martin@figmarketing.com

    Shawn's Email: Shawn.Sigler@figmarketing.com

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    37 mins
  • Ep 7: Marketing In 2021 With Monica Breeding
    Mar 18 2021

    There is no word, or phrase to encompass how much our lives were impacted by the COVID-19 Pandemic. Life as we knew it was completely thrown out the window and we had to pivot and adjust to a more virtual world. But within the chaos, some exciting new developments were born. We invite Monica Breeding to the show to discuss how digital marketing took off since the pandemic and some tips on how to effectively use this area of marketing for your practice.

    About Monica Breeding:

    Monica is the Senior Vice President of Advisor Marketing at Financial Independence Group. With over eight years in the industry, she helps bring new and innovative ideas to marketing, as well as interpret market trends to make the best decisions for FIG.

    LinkedIn: https://www.linkedin.com/in/monica-breeding-30160b47/

     

    Key Moments:

    1:27 - Monica’s Role At FIG

    4:30 - How Digital Marketing Has Evolved

    10:19 - Different Ways To Market Online

    16:33 - Changes Since 2020

    17:48 - Creating Facebook Ads

    20:54 - Tracking Your Marketing Initiatives

    24:35 - Perfecting Your Webinars

    29:19 - Ways To Get Registration Numbers Up

    33:31 - Having A Nurturing Process In Place Helps The Success Rate Of The Webinars

    35:43 - The Advantages Of Live Events

    38:12 - Measuring Results With Live Events

    40:36 - What Monica Has Observed In The Live Event Landscape

    44:52 - Using An Integrated Approach

    Contact:

    The FIG Sales Symposium: figsymposium.com

    Josh's Email: Josh.Martin@figmarketing.com

    Shawn's Email: Shawn.Sigler@figmarketing.com

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    48 mins

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