• 407: She Went From NICU Nurse To Full-Time Content Creator and Published Author
    Jun 5 2024

    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.


    In this episode she shares:

    • The ways she stayed consistent in content creation, and why it paid off
    • How she differentiated her physical cookbook, The Soul of Scotchie, from others on the market
    • How she diversified her revenue streams to triple her income and surpass her nursing paycheck


    Highlights include:

    00:00 Intro

    Finding a path in nursing

    The goal of work-life balance

    Cooking as an outlet

    Intentional content creation

    Building a content creation business while working full time

    Diversifying revenue streams

    The importance of discipline and showing up

    The power of storytelling

    Take control of your inner voice

    Tips for entrepreneurs


    Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Helena’s Website: Https://www.thatnursecooks.com
    • Helena’s Instagram: https://www.instagram.com/thatnursecancook/
    • Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
    • Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
    • Grace Foods: https://www.instagram.com/gracefoods/
    • Capcut: https://www.capcut.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • Helena’s Instagram: https://www.instagram.com/thatnursecancook/
    • Helena’s TikTok: https://www.tiktok.com/@thatnursecancook
    • Helena’s YouTube: https://www.youtube.com/@ThatNurseCanCook

    Hosted on Acast. See acast.com/privacy for more information.

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    59 mins
  • 406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales
    May 29 2024

    This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.


    In this episode she shares:

    • Her vigorous passion and research that landed her on Shark Tank
    • Her secret sauce to having a rate of 78% repeat customers
    • How she won over 300K in investment capital and has a trajectory of $1.2M in sales


    Highlights Include:

    00:00 Intro

    03:24 Generations of Black farmers

    06:38 Struggle with eczema

    08:45 Studying horticulture and agriculture

    14:10 Staring Gently Soaps

    18:03 Transitioning to selling at markets

    21:31 Importance of formulating for sensitive skin

    28:56 Sales growth and Shark Tank impact

    32:55 High margins and sales

    39:49 Marketing strategies

    44:03 Tips for entrepreneurs


    Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Gently Soap Website: https://gentlysoap.com/
    • Gently Soap Instagram: https://www.instagram.com/gentlysoap/
    • Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/
    • Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/
    • Shark Tank episode: https://gentlysoap.com/pages/shark-tank
    • Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective
    • Thirteen Lune: https://thirteenlune.com/
    • Tech Stars: https://www.techstars.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Hosted on Acast. See acast.com/privacy for more information.

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    52 mins
  • 405: How to Get Your Side Hustle Up And Running
    May 22 2024

    So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again!


    In this episode I share:

    • The first side hustle I tried and why I quickly learned it wasn’t for me
    • How to find the entry point to break into your side hustle’s industry
    • How taking my time allowed to me prove the concept of my products
    • Five steps to getting your side hustle off the ground and more


    Highlights include:

    00:00 Intro

    01:23 The value of side hustling

    03:21 How to organize your thoughts

    06:07 Research your market

    09:00 Product-based vs service-based

    11:31 Narrow down to one thing when launching

    14:36 Collect feedback after launching


    Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode


    • FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle
    • Sign up for my newsletter: https://sidehustlepro.co/newsletter
    • Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/
    • Curlbox: https://curlbox.com/
    • Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

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    20 mins
  • 404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins
    May 15 2024

    This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.


    In this episode she shares:

    • How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launching
    • How she strategically re-invested revenue from side hustling into her businesses
    • How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women


    Highlights Include:

    00:00 Intro

    02:38 Navigating corporate America

    11:30 Pitching to Sugarfina

    14:32 Launching Boss Women Media

    16:52 Monetizing the business & impactful collaboration

    27:43 Staying nimble and pivoting at the right time

    34:02 Navigating a challenging pregnancy

    38:10 Creating a brand for Black and Brown girls

    48:18 The power of a strong team

    54:00 Tips for entrepreneurs


    Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/
    • Elle Olivia Website: https://shopelleolivia.com/
    • Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07
    • Sugarfina: https://www.sugarfina.com/
    • Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • Marty’s Instagram: https://www.instagram.com/martytmcdonald/
    • Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/
    • Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr
  • 403: How To Make Content For Your Business In Less Than 1 Hour A Week
    May 8 2024

    As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.


    In this episode I’m sharing:

    • How to optimize your recording sessions to get content done quicker
    • My favorite content creation tech and tools, and much more!


    Highlights include:

    00:00 Intro

    03:58 Let go of expectations and have confidence to start

    06:58 Envision your ideal audience

    09:00 How to batch content

    12:11 Create your on-camera uniform

    16:05 Best tools to make content


    Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/
    • Favorite Ring Light: https://a.co/d/c5u9zFP
    • Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/
    • Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT
    • Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info

    Side Hustle Pro – @sidehustlepro

    #SideHustlePro


    Hosted on Acast. See acast.com/privacy for more information.

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    21 mins
  • 402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)
    May 2 2024

    This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.


    In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.


    In this episode she shares:

    • How she balances the titles of editor, designer, curator and artist
    • Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
    • The number one way she ensured high profits while working with brands
    • How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens


    Highlights include:

    00:00 Intro

    02:30 Building a photography portfolio

    08:49 Discovering the world of upholstery

    11:43 Researching and fine-tuning the craft

    13:14 Landing contracts with huge brands

    19:48 Navigating negotiations for maximum profit

    25:34 Building a pay structure

    31:07 Being featured on HBO’s Insecure

    41:58 Tips for entrepreneurs


    Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    Links mentioned in this episode

    • Nicole’s Website: https://www.nicolecrowderupholstery.com/
    • Nicole’s Instagram: https://www.instagram.com/nicolemcrowder
    • Upholstery Retreats: https://www.theupholsteryretreat.com/
    • World Market: https://www.worldmarket.com/
    • Vixer app: https://www.vixerapp.com/
    • The Remedy Affirmation Cards: https://www.themelanatedremedy.com/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info

    Nicole’s Instagram: https://www.instagram.com/nicolemcrowder


    Hosted on Acast. See acast.com/privacy for more information.

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    47 mins
  • 401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
    Apr 24 2024

    This week in the guest chair we have ​Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE​, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.​


    • Why tapping into her community of mentors and entrepreneurs was the right direction
    • How she has self-funded her business since 2017 with no outside capital
    • How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands


    Highlights Include:

    00:00 Intro

    04:19 Gathering expertise in fragrance

    09:50 Challenges in corporate America

    13:46 Small-scale beginnings

    22:46 Self-financing her side hustle

    28:03 The unique customer experience

    35:26 Revenue streams

    39:18 Target audience and marketing

    51:13 Tips for entrepreneurs


    Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by:

    Shopify

    Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.


    Links mentioned in this episode

    • Kimberly’s Website: https://www.museexperiences.com/
    • Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
    • By Killian: https://www.bykilian.com/
    • Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Guest Social Media Info
    • Kimberly’s Website: https://www.museexperiences.com/
    • Kimberly’s Instagram: https://www.instagram.com/muse_experiences/

    Hosted on Acast. See acast.com/privacy for more information.

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    56 mins
  • 400: How Germanee G Went From GAP Inc. to Celebrity Stylist
    Apr 17 2024

    This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.


    In this episode she shares:

    • How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
    • How to leverage opportunities like internships and a personal brand for business growth
    • How diversifying her services, hiring a team, and seasonal planning led to scaling her business


    Highlights include:

    00:00 Introduction

    4:08 From biochem to fashion

    6:22 The world of corporate fashion

    11:35 Transitioning into personal styling

    17:49 Strategizing finances to go full time

    22:36 Nomad life and gigs to meet ends meet

    29:14 Working with a celebrity stylist

    36:58 Launching GG Styling Firm

    39:53 Maximizing cash flow

    42:34 Tips for entrepreneurs

    Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


    This episode is brought to you by:

    Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.


    Links mentioned in this episode

    • Germanee’s Website: https://germaneeg.com/gg-co/
    • Germanee’s Instagram: https://www.instagram.com/germanee_g
    • Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/
    • LinkedIn Premium: https://premium.linkedin.com/
    • Apuje Kalu: https://www.instagram.com/apuje/


    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


    Announcements

    Join our Facebook Community

    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook



    Guest Social Media Info
    • Germanee’s Instagram: https://www.instagram.com/germanee_g
    • Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/

    Hosted on Acast. See acast.com/privacy for more information.

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    48 mins