• School of Thought

  • By: Jove
  • Podcast
School of Thought  By  cover art

School of Thought

By: Jove
  • Summary

  • You’re interested in thought leadership marketing. Or you want to get better at it. But where can you go for practical, unbiased advice? Right here. The School of Thought podcast offers insights, ideas, and tips from the most accomplished thought leadership practitioners and experts, on issues in thought leadership that marketers like you have asked to hear about. It’s a master class for marketers who want to excel at thought leadership.
    Jove
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Episodes
  • Episode 1: Jim Tincher
    May 7 2024

    Jim Tincher is an expert on B2B customer experience and the author of the recent book, Do B2B Better: Drive Growth Through Game-Changing Customer Experience.

    In this episode, Jim shares how thought leadership can be improved by paying attention to B2B customer emotions, and how to identify and measure profitable emotions.

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    32 mins

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