Episodes

  • Boost Sales with Google Business Profile - Essential Strategies for Maximizing Visibility & Engagement

    Boost Sales with Google Business Profile - Essential Strategies for Maximizing Visibility & Engagement
    May 20 2024
    Today’s guest is Melissa Rose. Melissa started her business The Dancing House in the basement of her home where she taught the art of dance to students of all ages while her babies were right along with her in the pack and play. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team and her community, along with running a successful brick and mortar business and an online dance membership. Melissa is also a visibility coach and consultant to other local brick + mortar businesses, providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, social media engagement, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden and helping others grow and connect through Healthy in the Valley. Join Nikki and Melissa as they explore the importance of maximizing Google business profiles, emphasizing consistency, clarity, and control in SEO strategies. Melissa reveals her system for consistently collecting Google reviews, highlighting their impact on online visibility and consumer trust. As they discuss the power of reviews in influencing purchasing decisions, they uncover actionable insights for brick-and-mortar and online businesses. Melissa's expertise shines as she demystifies SEO, offering practical tips for optimizing Google profiles and maintaining online visibility. From geotagging photos to updating business information, she provides a comprehensive approach to SEO that ensures lasting results. With engaging anecdotes and actionable advice, this episode is a must-listen for anyone looking to elevate their online presence and attract more customers. Tune in to discover how mastering SEO can transform your business's visibility and success! Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:31] - Today’s guest is Melissa Rose of The Dancing House. [03:04] - Melissa reflects on how growing up on a dairy farm in Wisconsin shaped her resilient approach to life. [04:48] - Melissa argues that consistency and clarity are key to mastering SEO and attracting the right clients. [07:01] - It’s important to regularly update your Google business profile with engaging content. [10:54] - Using Google reviews extensively boosts credibility and attracts both customers and potential employees effectively. [14:37] - Embracing SEO's consistency aligns with Melissa's preference for routine, enhancing her business strategies. [16:49] - Melissa is a self-proclaimed introvert and facilitates reviews via messages, making it effortless and boosting online visibility. [18:53] - Melissa and her team use a multi-channel approach - email, phone calls, and encouragement cards - to request Google reviews. [20:10] - Melissa suggests quarterly reviews, excluding summer and December, to track referrals and encourage repeat success. [23:17] - Melissa emphasizes optimizing your Google business profile with detailed service information and proper category selection. [26:21] - Melissa suggests initially investing 90 minutes to optimize your Google business profile. [29:15] - To attract genuine clients, Melissa emphasizes the importance of SEO over social media engagement. [32:57] - Melissa highlights the critical role of reviews and photos on Google business profiles for attracting customers. [35:39] - It’s important to optimize all aspects of one’s Google Business profile beyond mere reviews. [37:46] - Daily morning walks currently bring Melissa pleasure and joy. [38:59] - People often mistakenly believe that Melissa is extroverted. [39:48] - ​​What is something exciting currently happening in Melissa's business? [41:16] - Hear a success story showing that, with focused effort, Google ranking improvements are achievable in a short time. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Melissa: Ms Melissa Rose Google Workshop The Dancing House Brick & Mortar Visibility Podcast Healthy in the Valley
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    45 mins
  • Selling With Confidence - Sales Success Story

    Selling With Confidence - Sales Success Story
    May 13 2024
    Nikki is honored to have today’s guest, Marcie Towle, on Sales Maven. Marcie is the owner of Dragon Fire Coaching, where she helps clients ignite greatness in their lives by teaching them how to build Inner Wealth™ using Nurtured Heart Approach®. Marcie has spent her entire career helping others lead their best lives. She is a certified Advanced Trainer of Nurtured Heart Approach, certified Health Coach, taught both group and 1:1 fitness for over 25 years, and has been a business owner since 1993. Most people find their way to Marcie and Nurtured Heart through a challenging child in their lives. She especially enjoys working with parents of teens and adults who want to have better relationships with their kids. Once clients learn the tools Marcie teaches, they find that these very same tools help them navigate any challenge with confidence. Listen as Marcie shares insights into maintaining strong parent-child connections during pivotal developmental stages, and learn how she’s used Nikki’s expertise in her consultation process to revolutionize her approach, empowering her to lead meetings confidently. She also discusses her journey within the Sales Maven Society, where she discovered unexpected community support and invaluable insights. Whether you're seeking to enhance parent-child relationships or refine your consultation skills, this episode offers practical wisdom and heartfelt anecdotes. Tune in to explore Marcie's transformation and glean actionable strategies for business success and personal growth. Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Nikki introduces today’s guest - Marcie Towle of Dragon Fire Coaching. [00:50] - Marcie provides some information about herself and her business. [01:24] - Marcie points out how parents may grow apart from their children, but guidance fosters connection and support. [02:59] - Learn a little bit about Marcie’s other business, R+E Cycles. [04:06] - Marcie has learned that using your pre-framing structure establishes authority, puts prospects at ease, and avoids over-coaching. [06:57] - Working with Nikki has helped Marcie stand confidently in her expertise. [08:12] - Nikki argues that as confidence grows, boundaries become clearer, fueling even more confidence in business endeavors. [09:18] - Understanding boundaries is central to Marcie’s teachings, yet applying them varies between coaching and parenting. [09:52] - We often struggle with applying our own advice, a universal challenge in professional and personal realms. [11:54] - What is the best way to get in touch with Marcie? For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Marcie: Dragon Fire Coaching R+E Cycles Email: marcie@dragonfirecoaching.com LinkedIn
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    13 mins
  • How To Prepare For Difficult Conversations - Sales Success Story

    How To Prepare For Difficult Conversations - Sales Success Story
    May 6 2024
    Today’s guest was on the show before, back in episode 157, and your host, Nikki Rausch, is so thrilled to have her back! Join her as she catches up with Faithann Basore, a valued member of the Sales Maven Society, to share her latest success story in the latest episode of Sales Maven. Faithann and her husband Dave have owned Window Cleaning Plus (WCP) for nine years. Growing WCP through networking has given Faithann the desire to guide other small business owners through the networking terrain so that they can feel comfortable and build long-lasting relationships in their business. She reveals her recent ventures into networking coaching, inspired by Nikki's teachings on effective communication. Faithann also dives into the importance of crafting compelling elevator pitches that focus on sparking curiosity and painting vivid pictures rather than listing services. She shares insights into her own experiences, including a challenging encounter with a car dealership client and how she used NLP techniques to manage her state during a difficult conversation, maintaining her integrity and composure. Nikki and Faithann discuss the significance of resilience and mindset in navigating business challenges, emphasizing the value of learning from setbacks and implementing changes for success in the future. Faithann also offers practical advice for fellow entrepreneurs on maximizing the benefits of Sales Maven Society training through intentional scheduling and commitment. Tune in to gain valuable strategies for enhancing your networking skills, managing challenging client interactions and having difficult conversations, and leveraging mindset techniques to thrive in business! Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! In This Episode: [00:27] - Nikki is welcoming Faithann Basore back to the show! [01:41] - Faithann provides a recent success story, having ventured into networking coaching. [03:40] - Faithann is focusing on refining elevator pitches and offers consultations on effective networking strategies. [07:03] - Learn about a particular technique that Faithann has implemented that has led to success. [10:50] - Faithann reflects on having maintained integrity amid adversity with a car dealership, despite unfair accusations. [13:43] - Nikki emphasizes managing one’s emotional reactions to maintain composure in difficult conversations. [16:22] - Nikki expresses appreciation for the time taken to access inner composure, comparing it to handling strong winds. [17:52] - Nikki further emphasizes that building resilience involves facing challenges to strengthen oneself for future challenges. [20:13] - Accepting the inability to convince someone doesn't diminish your worth. [23:00] - Faithann reveals an important lesson learned: to get estimates signed by the decision-maker to avoid misunderstandings and assumptions! [24:09] - When situations don't yield desired results, reflecting on lessons learned fosters growth. [26:08] - Faithann reveals the URL of her website. For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Faithann: Sales Maven - “How To Maximize Your Email List” Window Cleaning Plus The Networker’s Tour Guide
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    28 mins
  • How To Get Noticed At Virtual Events To Attract Your Ideal Client

    How To Get Noticed At Virtual Events To Attract Your Ideal Client
    Apr 29 2024

    Many of us attend virtual events to build connections. You can do things to set yourself up for success and get noticed by your ideal clients. Ultimately, it’s about attracting them to you.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how to get noticed at virtual events to attract your ideal client on this episode of the Sales Maven Show.

    In today’s episode, Nikki delves into the art of standing out at virtual events—a critical skill for any business looking to attract their ideal clients. Her expert insights guide you through three essential strategies to catch your target audience's eye and ensure you remain memorable long after the event concludes.

    Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

    In This Episode:

    [00:27] - Welcome, and thank you for listening!

    [01:58] - Have you turned on your camera?

    [02:48] - Have you asked a question?

    [05:20] - Be willing to participate and speak up.

    [06:46] - Have you ever sent a supportive comment to an attendee?

    [09:42] - Thank you for listening. Nikki is so grateful you are here!

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

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    11 mins
  • Word Choice Matters When Selling - Sales Success Story

    Word Choice Matters When Selling - Sales Success Story
    Apr 22 2024
    Many entrepreneurs debate creating a unique voice on social media. It’s understandable for brands to question the wording they use when there’s so much content out there. After all, your word choice is how your ideal clients recognize how aligned you are with their needs. What words connect with them the most? Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn how word choice matters when selling during this Sales Success Story on this episode of the Sales Maven Show. Tracey Warren manages her company, Ignite Your Champions, as a community creator, content creator, and engagement specialist. She makes social media marketing fun, simple, easy and effective so you can eliminate the hustle and scarcity thinking that often comes with owning a business. Business coaches and consultants hire her to provide consistent social media content and presence that gets ideal clients to take action. In today’s episode, Nikki and Tracey discuss how word choice matters when selling. Tracey talks about how changing a few words upgraded her content, and now this word choice habit has become a fun challenge whenever she creates content for social media. Listen as Nikki and Tracey talk about embracing the little ways to make your content unique to you and your ideal clients. Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00 In This Episode: [00:27] - Welcome, and thank you for listening! [00:49] - Tracey Warren helps you build a media presence that gets your ideal clients to take action. [03:34] - Tracey explains the title of her upcoming book that you can’t ignore. What’s the story? [05:01] - Sometimes support means showing up as a cheerleader. [07:55] - Tracey talks about how changing these few words changed her content. [10:25] - Embrace the little ways you can make your content unique to you. [13:23] - Have fun and experiment with language to attract your ideal clients. [16:10] - Tracey talks about the amazing community of the Sales Maven Society. [18:20] - Thank you for listening. Nikki is so grateful you are here! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven Find Tracey: Tracey Warren Facebook | LinkedIn | Instagram Ignite Your Champions: Build Your Business by Creating Connection and Community Six-Word Lessons for Successful Social Media
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    20 mins
  • The One Question I Wish People Would Stop Asking Me As A Sales Coach

    The One Question I Wish People Would Stop Asking Me As A Sales Coach
    Apr 15 2024

    Some questions send us on a spiral, while others aim our trajectory. If you switch out spiral questions for trajectory questions, you’ll find that you get so much more from your coach. How do you turn a spiral question into a trajectory question?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn about the one question Nikki wishes people would stop asking her as a sales coach on this episode of the Sales Maven Show.

    In today’s episode, Nikki explains why the questions you ask your coach could expand or limit your options. Listen as Nikki discusses questions that are more helpful to your business and allow you to get the most out of your coaching experience.

    Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges; she sprovides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

    In This Episode:

    [00:27] - Welcome, and thank you for listening!

    [01:08] - Nikki talks about investing in coaching.

    [03:35] - What type of coach is Nikki?

    [05:55] - Sometimes asking the right question instead gives you more options.

    [07:28] - Nikki recommends these questions

    [10:14] - Nikki says to look for the coaches that help you do this thing.

    [12:07] - Thank you for listening. Nikki is so grateful you are here!

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

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    13 mins
  • Making Buying Easier For Your Clients - Sales Success Story

    Making Buying Easier For Your Clients - Sales Success Story
    Apr 8 2024

    Your ideal clients are excited to start their journey. They’re finally ready for action and don’t want to be thrown off course by distractions. You want to make your sales conversations, offers, and solutions as easy as possible to create a seamless experience for them.

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, learn to make buying easier for your clients during this Sales Success Story on this episode of the Sales Maven Show.

    Women facing transitions in their professional or personal lives hire Jenine Camins to guide them through these moments of change toward greater fulfillment, success, and confidence. As a seasoned Certified Life Coach and Mindfulness Trainer, Jenine has been using her compassionate, empowering, and realistic approach to guide clients as they push through the discomfort and obstacles of change toward a future that they're excited about!

    In today’s episode, Nikki and Jenine discuss how to make buying easier for your clients. Jenine shares how she made her sales conversations seamless and secured more work. She talks about building rapport with clients through how you show up, not just words. Listen as Nikki and Jenine talk about making connecting with your ideal clients as easy as possible.

    Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00

    In This Episode:

    [00:27] - Welcome, and thank you for listening!

    [00:45] - Jenine Camins is a life coach for people who are ready to initiate change.

    [02:03] - Have you changed your routine lately?

    [04:53] - Authentic selling is about building rapport.

    [07:30] - Make it as easy as possible to connect with people.

    [09:25] - “Yes, Of course.”

    [11:09] - Walk the walk.

    [13:28] - Thank you for listening. Nikki is so grateful you are here!

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Find Jenine:

    Jenine Camins

    Instagram |LinkedIn | Facebook

    Free Resource from Jenine:

    Living With Authenticity: A Guide to Aligning Actions With Values for Fulfillment and Success
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    15 mins
  • How To Come Up With Your Next Business Idea - Mastering Excellence Series

    How To Come Up With Your Next Business Idea - Mastering Excellence Series
    Apr 1 2024

    Life is filled with inspiration for your next business idea. All that’s left to do is to tap into your passion and figure out which idea to pursue. Where will your passion for business take you next?

    Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to position yourself to thrive in business and produce true value for your audience. Today, learn how to generate your next business idea in this Mastering Excellence Series conversation on this episode of the Sales Maven Show.

    Jennifer Bradley started her journey in 2010 when she began her career as a Speech-language Pathologist. Faced with budget constraints for therapy resources while working with children, she began creating her own therapy materials, eventually venturing into selling them on Teachers Pay Teachers. Recognizing the need for greater control of her own business, Jennifer started a membership in 2017 for speech therapists. She grew the community to 1500 members before deciding to sell the business in 2023. Now, Jennifer is starting a new venture – "Not Simply Mom," a platform designed to empower stay-at-home moms to build their own online businesses.

    In today’s episode, Nikki and Jennifer discuss how to develop your next business idea. Jennifer talks about finding a new passion after selling her company. Listen as Nikki and Jennifer discuss developing passion around a new business idea.

    Nikki invites you to join the Sales Maven Society; take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then at checkout, use coupon code: 47trial to get your first month for $47.00!

    In This Episode:

    [00:27] - Welcome, and thank you for listening!

    [01:57] - Jennifer Bradley talks about her experience of selling her business. PART 1

    [04:22] - Jennifer Bradley talks about her experience of selling her business. PART 2

    [07:10] - “I needed something of my own.”

    [09:51] - Jennifer talks about finding a new passion after selling her company.

    [12:25] - Passion for the business.

    [13:33] - “She’s found it.”

    [15:14] - Jennifer explains the strategy behind narrowing your offer.

    [18:02] - Do you have peers you can grow together with? PART 1

    [20:54] - Do you have peers you can grow together with? PART 2

    [23:16] - Getting things done even when it’s uncomfortable.

    [26:00] - Jennifer talks about continuously learning.

    [28:51] - Jennifer and Nikki talk about investing in coaching.

    [31:08] - How does passion for a craft develop over time?

    [33:01] - What’s next for Jennifer?

    [35:34 - Thank you for listening. Nikki is so grateful you are here!

    For more actionable sales tips, download the FREE Closing The Sale Ebook.

    Find Nikki:

    Nikki Rausch

    nikki@yoursalesmaven.com

    Facebook | Twitter | LinkedIn | Instagram

    Sales Maven Society

    Work With Nikki Discussion

    To download free Resources from Nikki: www.yoursalesmaven.com/maven

    Find Jennifer:

    Jennifer Bradley

    Quarterly Goals & Priorities

    Instagram | Facebook

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    38 mins