• S1E25: Unlocking User Perspective: Usability Testing and UX Insights for Associations

  • May 23 2024
  • Length: 48 mins
  • Podcast

S1E25: Unlocking User Perspective: Usability Testing and UX Insights for Associations By cover art

S1E25: Unlocking User Perspective: Usability Testing and UX Insights for Associations

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  • Summary

  • This episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.


    Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.


    The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions.


    The discussion includes:

    • Introduction and Expert Insights
    • Significance of Usability Testing
    • Case Studies and Trends in Usability Testing
    • Strategic Value of User Research
    • UX as a Competitive Advantage
    • Research Methodologies and Tools
    • Tips for Conducting Effective Research
    • Learnings and Insights from User Testing
    • Getting Started with Usability Testing and Resources
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