This episode of Association Tech Insider dives into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences for associations.

Hosted by Ray van Hilst (Yoko Co), this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations.

The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions.

The discussion includes:

• Introduction and Expert Insights
• Significance of Usability Testing
• Case Studies and Trends in Usability Testing
• Strategic Value of User Research
• UX as a Competitive Advantage
• Research Methodologies and Tools
• Tips for Conducting Effective Research
• Learnings and Insights from User Testing
• Getting Started with Usability Testing and Resources

This podcast is in conjunction with ASAE's Meetings & Expositions Professionals Advisory Council.

In this enlightening episode of "Association Tech Insider," TPAC member Vinnu Deshetty, CEO and Founder of EVA Event Tech Hub, interviews Ksenija Polla, Head of Education and Legacy Programmes with International Congress and Convention Association (ICCA). Ksenija shares an intriguing case study from her recent conference, highlighting the revolutionary use of Artificial Intelligence (AI) to transform how events synthesize and leverage content. By employing AI technology, her team was able to summarize extensive roundtable discussions and create comprehensive presentations overnight - a task that traditionally required multiple people and several days to accomplish. This breakthrough enabled them to present valuable insights to attendees the very next day, showcasing the immense potential of AI to enhance efficiency and attendee engagement at events. Tune in to discover how AI is setting new standards in the event planning and execution landscape.

Host

Vinnu Deshetty

CEO/Founder

https://www.linkedin.com/in/vinnudeshetty/

EVA Event Tech Hub

https://www.evareg.com

Guest

Ksenija (Martinec) Polla, CMP, CICE

Head of Education and Legacy Programmes

https://www.linkedin.com/in/ksenijapolla

The International Congress and Convention Association (ICCA)

https://www.iccaworld.org

Make sure to follow TPAC on LinkedIn: https://www.linkedin.com/company/asae-tpac/

Artificial Intelligence (AI) was used in the editing of the podcast to remove "Umm"s and "Ahh"s, but all content was created by people!

Stefanie Keuser, CISSP sits down with Artesha Moore, CEO of Association Forum to discuss what happens when senior leadership changes halfway through a high visibility project. The lessons she shares are immediately applicable to anyone who reports to a manager or senior leader for a tech project.