This conversation between Elaine, the host of Tiny Dragon, and Simon Schillebeeckx, the founder and chief strategy officer at Handprint, revolves around the importance of incorporating sustainability strategies into business plans from the startups' inception. Located in eight countries with 14 nationalities represented in its teams, Handprint focuses primarily on the digital and service-driven sectors of the economy. Schillebeeckx discusses Handprint's journey so far, including its lessons learned and strategy modifications, as well as the cultural nuances observed while working across different regions. He emphasizes the significance of aligning a company's identification with a cause worth investing in, and how this can influence its brand image, target audience attraction, and the value it brings to the world.

00:00 Introduction and Importance of Positive Impact

00:49 Welcome to Tiny Dragon: A Deep Dive into Tech Startups

01:16 Interview with Simon Schillebeeckx: Journey into Tech Startup

02:49 The Birth of Global Mangrove Trust and Handprint

05:15 Role and Responsibilities in Handprint

06:53 Handprint's Business Model and Clientele

10:14 The Impact of Digital Technology on Sustainable Development

10:36 The Challenges of Trust and Value Capture in Sustainability

11:30 Handprint's Approach to Sustainability and Value Capture

14:25 The Role of AI and Blockchain in Sustainability

28:01 The Impact of COVID-19 and Global Conflicts on Sustainability

29:07 The Influence of Culture on Sustainability and Product Market Fit

45:08 Lessons Learned and the Search for Product Market Fit

49:51 The Importance of Passion and Larger Purpose in Startups

51:47 Conclusion and Contact Information