A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 hour weeks.

But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it clearly isn’t the answer. You need to shift the way you think about your relationship with work. So in today’s episode, I talk about six lessons that will have you working smarter instead.

On this episode of Promote Yourself to CEO:

3:48 - When you do this, you get an exponentially higher return on your time and energy. So what’s lesson #1 and how have I practiced it in my business?

7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!

11:46 - You’ve probably heard this phrase before, and there is some truth to it. I’ve had to follow this lesson whenever my business crossed another threshold.

17:03 - Many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.

20:41 - Don’t love the idea of going into debt to invest back into your business? Here’s what I did early on in my business for lesson #5.

25:32 - You can’t implement the final lesson through Google. You’ll face rites of passage in your business when you want this in your corner instead.

Mentioned in 6 Lessons to Work Smarter, Not Harder

• The CEO Collective
• Racheal on Instagram and TikTok
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In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business?

It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make.

On this episode of Promote Yourself to CEO:

2:09 - I reveal why relying on your feelings can sometimes lead you astray in making business decisions.

3:45 - Tip #1 is one of the biggest things that ensures you’re not signing up for something or hiring someone who isn’t the right fit for you.

9:40 - People often get stuck in their journey because they don’t follow tip #2. Even I’ve been guilty of it recently, and I tell you how.

12:30 - So many of us have a hard time with the third tip. I discuss how I’ve seen this inside The CEO Collective.

19:23 - What’s a good rule to follow whenever you’re learning or getting advice from others? Some of my best business breakthroughs have come as a result of this tip.

23:20 - By following this final tip, you establish the ability to create your own economy. I explain what I mean by that and how I’ve benefited from it.

29:26 - To wrap the show, I quickly recap the five ways to make your business investments worth your time, energy, and money.

Show Links

• The CEO Collective
• Racheal on Instagram
• Leave a review on iTunes

After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.

On this episode of Promote Yourself to CEO:

3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.

10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.

12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?

14:53 - Let’s take a look at conversion rates of some other popular promotional methods.

22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?

27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.

31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.

34:55 - Remember this about each product, program, or service you create for your business.

Show Links

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• Racheal on Instagram
• Leave a review on iTunes