Professional Builders Secrets brings you an exclusive episode with Adriana Cecere, one of our executive business coaches at APB. Throughout this episode, Adriana delves into the power of mindset for business success. She shares her personal journey from a young entrepreneur to a seasoned coach and gets into the importance of overcoming mindset blocks to achieve business goals.

This episode is proudly sponsored by Buildern, a comprehensive all-in-one solution designed to make every step of the construction process as smooth as possible, clicking on the link below to learn more:buildern.com

INSIDE EPISODE 138 YOU WILL DISCOVER

• The significance of mindset in achieving business success
• How your upbringing can shape your business beliefs
• Practical ways to identify and overcome mindset blocks
• The role of consistency and clarity in growing your business
• And much, much more.

ABOUT ADRIANA CECERE

Adriana is a published author of an Amazon best selling book, and has received many accolades over the years including for Global Leader for Excellence in Innovation in Consulting in London. Since her early 20s, she has been dedicated to improving her skills, knowledge and mindset through self education and formal education, she has studied Business, Finance, Marketing, Coaching and NLP.

Connect with Adriana: linkedin.com/in/adrianacecere

TIMELINE

• 1:40 Adriana's entrepreneurial journey
• 9:09 The importance of mindset
• 13:30 Overcoming learned behaviours
• 19:07 Tools for shifting your mindset
• 23:55 Handling gaps and advice for builders

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with James and Alice Pilcher from MILEHAM. Throughout this episode, they share their unique journey from architecture to building, delve into the synergy between these two professions and how marketing this strength builds trust with their clients and enhances the service they provide.

This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report

INSIDE EPISODE 137 YOU WILL DISCOVER

• That architects aren’t as intimidating as you first thought
• How being both an architect and builder gives a competitive advantage
• The importance of aligning client budgets with design aspirations
• Strategies MILEHAM use to ensure their projects meet client expectations
• And much, much more.

ABOUT JAMES PILCHER

James oversees every project at MILEHAM, drawing on his incredibly rare skill set as both a Registered Architect and Licensed Builder, to ensure his client’s designs stay within their build budget, and that all builds are delivered with the upmost care, quality and precision. He brings with him over 20 years experience in the industry spanning architecture, construction and property development.

Connect with James: linkedin.com/in/james-pilcher-794625118/

ABOUT ALICE PILCHER

After 20+ years working in financial services and tourism marketing on both agency and client side, Alice took the leap into the architecture and construction industry in 2022, joining MILEHAM to launch and head up its Operations and Marketing division. To this she brings strong experience and success in business and marketing strategy and development, aligned with a passionate drive to build exceptional customer experiences.

Connect with Alice: linkedin.com/in/alice-pilcher/

TIMELINE

• 1:38 What inspired James to become an architect and later a builder
• 5:56 The competitive advantage of being both an architect and a builder
• 10:20 How architectural services integrated with building services help meet client expectations and budget requirements
• 15:17 The importance of streamlining architectural drawings
• 20:58 The significance of their business's big hairy audacious goal (BHAG)
• 36:54 How AI tools can create content that enhances client education and engagement

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Peter Butler from Smarter Websites and Scott Bywater from Copywriting That Sells. In this episode, the duo dives deep into the transformative power of content marketing tailored for builders, and discuss their new joint venture, “Smarter Content That Sells," designed to attract quality leads through strategic content creation.

This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report

INSIDE EPISODE 136 YOU WILL DISCOVER

• The crucial role of content marketing in building trust and credibility
• Effective strategies for SEO that builders can use to dominate their market
• The impact of content marketing on lead quality and conversion rates
• Practical advice on creating engaging content that resonates with potential clients
• And much, much more.

ABOUT PETER BUTLER

With over 15 years of experience in the web and digital space, Peter Butler the Managing Director of Smarter Websites knows how to create websites that convert. With a strong focus on systems, processes and automations, Peter is on a mission to help businesses use their website more effectively to boost predictable sales and create more revenue.

Connect with Peter: linkedin.com/in/thepeterbutler/

ABOUT SCOTT BYWATER

Scott is the Managing Director of Copywriting That Sells, a marketing strategist and copywriter who’s been working behind the scenes of some of Australia’s leading companies for over 16 years, including Knowledge Source, Jim’s Mowing, Ray White, Bodytrim, Laing and Simmons, and many others from over 124 different industries.

Connect with Scott: linkedin.com/in/scottbywatercopywriter/

TIMELINE

• 0:56 The birth of "Smarter Content That Sells"
• 2:48 The shift from yellow pages to digital marketing
• 9:13 The role content has in building trust
• 19:09 Geographical SEO for builders
• 26:59 Using content marketing to supplement paid ads
• 34:25 The importance of quality content

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Adrian Ramsay, a seasoned professional in the field of architectural and building design. Throughout this episode, Adrian delves into the nuanced relationships between builders and designers, offering practical advice for builders looking to establish meaningful design partnerships.

INSIDE EPISODE 135 YOU WILL DISCOVER

• The biggest difference between architects and designers
• Key insights to consider when choosing a design partner
• The role of social media and networking
• Navigating the complexity of design partnerships
• And much, much more.

ABOUT ADRIAN RAMSAY

Adrian Ramsay is the director of Adrian Ramsay Design House, which specialises in designing to the style of the client. Discovering your personal style, and understanding your lifestyle to bring together your wants and needs into your dream home. Working with luxury new homes and renovations, Adrian goes beyond meeting client expectations, he helps you create them!

Connect with Adrian: linkedin.com/in/adrian-ramsay-6197a73/

TIMELINE

• 1:15 Adrian's experience in the building industry
• 7:31 How Adrian fits into the industry
• 15:32 What Adrian looks for in a builder
• 21:06 The benefits for builders working with Adrian
• 23:55 How to build relationships with designers

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with co-founder of APB Russ Stephens, APB’s Head Coach Andy Skarda and APB’s Head of Sales Dani Sady. Together, they delve into the critical topic of maintaining focus in your building company, highlighting the challenges builders face and the strategies to overcome them.

This episode is proudly sponsored by Buildern, a comprehensive all-in-one solution designed to make every step of the construction process as smooth as possible, clicking on the link below to learn more:buildern.com

INSIDE EPISODE 134 YOU WILL DISCOVER

• The impact of a leader’s focus on the motivation of the entire team
• Practical strategies for regaining and maintaining focus
• The importance of strategic delegation
• Long-term consequences of losing focus
• And much, much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ: linkedin.com/in/russstephens

ABOUT DANI SADY

Dani Sady is Head of Sales at the Association of Professional Builders. She has a demonstrated history of working in both wholesale and retail across a variety of industries. Dani is skilled in negotiation, business planning, customer service, sales and team leading.

Connect with Dani: linkedin.com/in/danielle-sady-267261ba/

ABOUT ANDY SKARDA

Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.

Connect with Andy: linkedin.com/in/andy-skarda-92a6875/

TIMELINE

• 1:08 Importance of planning to maintain focus
• 3:28 The impact of a leader’s focus on team productivity
• 5:01 Builders’ common complaint: not having enough time
• 16:29 Long-term consequences of losing focus for builders
• 20:48 The builders that think they can do it all
• 36:22 The critical role of a business plan in enhancing focus and efficiency

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Richard Armstrong from Procalc. In this episode, Richard dives deep into the nuances of construction pricing, sharing insights from his extensive experience in the industry and the innovative solutions Procalc offers.

INSIDE EPISODE 133 YOU WILL DISCOVER

• The limitations and risks of traditional pricing methods.
• How technology can simplify and improve accuracy in construction estimating
• The importance of a reliable cost validation tool in early client interactions
• Strategies for managing client expectations and improving communication about costs
• And much, much more.

Listen to the full episode to find out the impact a discovery process can have for your building company.

ABOUT RICHARD ARMSTRONG

Richard is the founding director at ProCalc, the builder's price guide. ProCalc informs opportunities for architects, designers, builders, developers and their clients. Drawing from real builders' pricing, Richard developed ProCalc into an online tool for professionals that delivers faster and more reliable price guides to support you through early concept design & feasibility.

Connect with Richard: .linkedin.com/in/richard-armstrong000/

TIMELINE

• 1:27 Introduction to Procalc and its purpose
• 6:41 How Procalc offers pricing range for early client interactions
• 16:29 The impact of pricing inaccuracies on builders' businesses and personal lives
• 24:09 Building trust with clients through initial small projects
• 32:02 Benefits of Procalc's market reflective pricing accuracy
• 34:19 How builders can charge for their expertise like professionals in other fields

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Sky Kolade, Co-founder of APB. Throughout this episode, Sky explains the importance of building a strong and professional rapport with your clients, and gets into the best practices you can implement to help build rapport without getting stuck in awkward conversations.

INSIDE EPISODE 132 YOU WILL DISCOVER

• The importance of building rapport
• How to effectively build rapport with clients and all stakeholders
• Why you can’t build rapport on the fly
• How to recoup from bad conversations
• And much, much more.

ABOUT SKY KOLADE

Co-founder of the Association of Professional Builders, Sky specialises in taking complex business strategies and converting them into actionable step-by-step guides for building company owners. Sky is also a proud member of The National Association of Women in Construction and the Top 100 Women in the broader construction sector.

Connect with Sky: linkedin.com/in/skycheristephens

TIMELINE

• 0:52 Common challenges with building rapport
• 5:50 Do market conditions make it harder to build rapport
• 11:05 Consequences of not building rapport
• 13:22 How builders can improve the way they build rapport
• 32:11 Mistakes builders make in sales conversations
• 42:44 Final tips to help builders build rapport

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Rick Moore, Executive Business Coach at APB. Throughout this episode, Rick delves into the reliance on referrals within the building industry and explores the broader implications for your business if referrals are your only ‘strategy’.

This episode is proudly sponsored by Smarter Content That Sells, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report

INSIDE EPISODE 131 YOU WILL DISCOVER

• Why relying solely on referrals won’t sustain your business
• How dependency on referrals can impact your company's saleability
• Marketing strategies that complement referrals
• Instances where referral reliance could undermine your business
• How to balance referrals with consistent lead-generation strategies
• And much, much more.

ABOUT RICK MOORE

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

Connect with Rick: linkedin.com/in/rick-moore-4069383a/

TIMELINE

• 1:27 Are referrals enough to sustain a building company?
• 3:35 The implications of relying on referrals
• 6:18 Does a referral strategy make your business hard to sell
• 9:33 Marketing strategies that complement referrals
• 12:01 Instances where relying on referrals can go south
• 19:59 How to balance referrals with a consistent lead generation strategy

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders