• Private Practice Elevation with Daniel Fava

  • By: Daniel Fava
  • Podcast
Private Practice Elevation with Daniel Fava  By  cover art

Private Practice Elevation with Daniel Fava

By: Daniel Fava
  • Summary

  • Daniel Fava from Create My Therapist Website is on a quest to uncover the best website and online marketing strategies so you can grow a successful private practice and do the work you love. Discover how you can build an effective website for your therapy practice, attract the right clients through content marketing and blogging tips, develop passive streams of income and attract more of your ideal clients just by being your amazing self. Other topics for discussion include SEO (search engine optimization) for private practice, finding your niche, website design, conversion tactics, outsourcing and more to help you create an impact and grow your income with your therapy, counseling, healing or physical therapy business.
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Episodes
  • 161. Stepping Into Leadership While Scaling A Private Practice, with Joshua Rosenthal, PsyD
    May 28 2024

    In this episode of The Private Practice Elevation Podcast, Daniel Fava and Dr. Joshua Rosenthal dive deep into the transformative journey from solo practice to a thriving group enterprise.

    Dr. Rosenthal shares his pearls of wisdom on leadership, emphasizing the importance of clarity in your professional and personal goals. He advocates for creating roles that align with your passions and strengths, a strategy that has proven successful for both him and his team.

    Discover how Dr. Rosenthal navigated the complexities of scaling a business, from the inception of the Big Apple Day program—a summer camp for children ages 6-12 with developmental, social and/or learning difficulties.—to fostering a culture of continuous improvement and reflection within his team of over 300.

    He candidly discusses the challenges of retention and the financial balancing act required to sustain growth.

    Dr. Rosenthal also unveils his evolved leadership approach, where he focuses on growth and empowering a core leadership team, ensuring that the quality of service remains consistent across the board. This top-down approach underscores the critical role of leadership in shaping employee experiences and, by extension, customer satisfaction.

    Join us in this episode as we unpack the highs and lows of growing in leadership as you step into private practice growth. Dr. Rosenthal's story is not just about the success of his practice but also about the resilience, adaptability, and strategic thinking that are the hallmarks of effective leadership.

    Key Takeaways:

    Joshua Rosenthal, PsyD, shares several key takeaways from his experience in building and managing his private practice, then a summer camp, and later, his role as a CEO. Here are the main points:

    • Difficulty and Opportunity: Rosenthal emphasizes that the difficulty of starting a venture is essential, as it allows for the discovery of opportunities and growth. He acknowledges that the process was hard and that he could not replicate it now, but at the time, it was the right fit.

    • Staff Retention and Financial Challenges: Hiring good people was only part of the challenge; retaining them as the camp grew and expenses increased became a significant issue. Despite increasing costs, there was a limit to how much the camp fees could be raised, leading to financial strain.

    • Leadership and Team Dynamics: Rosenthal learned about leadership, team cohesiveness, and the importance of reflecting on what works and what doesn't. This iterative process was crucial for personal growth and improving the camp each year.

    • Trust and Business Relationships: He discusses the importance of trust in business relationships, even though it comes with the risk of being hurt. His experiences shaped his decision-making and ultimately contributed to his success.

    • CEO Role Evolution: Rosenthal's role as CEO evolved from micromanaging to focusing on supporting his leadership team. He stopped seeing patients to concentrate on business growth, profitability, and new service lines. He also highlights the importance of having a leadership team that can manage different aspects of the business, allowing him to focus on growth and strategic planning.

    • Importance of Leadership: The CEO's mood and approach can significantly impact the entire company. Rosenthal stresses that leadership starts at the top and that the experiences customers have are a reflection of the company's leadership.

    • Starting with an MVP: The camp began with a minimal viable product and evolved significantly over time. Rosenthal followed an organic growth approach, letting the project develop naturally without forcing it.

    Free Guide From Our Sponsor: Building Your Dream Caseload

    Growing a caseload of clients you’re passionate about working with can help you build a career that’s both impactful and sustainable. But it’s often easier said than done — which is why our sponsor, Alma, has created a guide to help you identify and connect with clients who fit your practice.



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    41 mins
  • 160. The Power of Mentorship in Private Practice with Steve Bisson
    May 13 2024

    In this conversation with Steve Bisson, you’ll learn all about mentorship - both giving and receiving - within private practice.

    Steve discusses both his personal experience and the broader implications of mentorship in the professional development of therapists and mental health workers.

    The episode delves into the core facets of finding and offering guidance in an often complex and challenging career path.

    Throughout the episode, we unpack the nuanced differences between mentorship and other forms of professional development tools such as business coaching, as well as the organic nature of establishing pivotal mentoring relationships.

    The discussion emphasizes the importance of authenticity and trust in these relationships, illustrating how mentorship can significantly influence personal growth and career progression.

    The episode is filled with anecdotes and strategic advice, inviting both new practitioners and experienced professionals to consider the impact of mentorship on their journey through the mental health field.

    Key Takeaways:
    • Mentorship can be a pivotal factor in the personal and professional development of mental health professionals, often provided informally and based on mutual respect.

    • The difference between business coaching and mentorship lies in the financial component and the structure; mentorship is often more organic and less goal-oriented.

    • Seeking out mentors or becoming a mentor is an exercise in generosity, leveraging one's experience and knowledge to empower others.

    • It's crucial to establish mentoring relationships that feel authentic and comfortable for true growth and learning.

    • Mentorship extends beyond monetary value and is deeply rooted in the spirit of giving and leaving a legacy.

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    36 mins
  • 159. Podcast Takeover with Liz Fava
    Apr 30 2024

    In this special episode of the Private Practice Elevation Podcast, Liz Fava, wife of host Daniel Fava, flips the tables around and interviews Daniel.

    If you’ve listened to this podcast for some time, you’ve likely gotten a small glimpse into Daniel’s life and Private Practice Elevation.

    But have you ever wondered how this all got started? What was Daniel doing prior to helping therapists level up their private practices? What did it look like in 2016 when Daniel took a leap of faith and started his business?

    What does the PPE team look like now and what services do they offer and why? What does the future look like for PPE? And, of course, what are some of Daniel’s favorites? Such as food, drink, books, etc.

    In a candid conversation with his wife Liz Fava on his podcast, Daniel Fava, the founder of Private Practice Elevation, opens up about the origins of his online marketing agency, the services it offers, and his journey through entrepreneurship and life.

    Daniel also reveals his favorite aspects of his role and personal interests.

    Tune in to gain insights into the world of private practice elevation and learn more about Daniel's expertise in helping therapists succeed online.

    In This Episode, You’ll Learn:
    • Daniel’s background from college to early work in marketing agencies and how he fell in love with website design

    • What Daniel was doing before launching his business and his role in marketing for a non-profit organization

    • The challenges of leaving a full-time job to transition to building a business

    • How Private Practice Elevation transitioned from a focus on courses to full-service website design, development, and SEO catered to therapists

    • Insights on building a team and how hiring has helped Daniel improve services to serve clients better

    • All the current roles that Daniel’s team plays at Private Practice Elevation

    • How Private Practice Elevation’s services have evolved over the years and why Daniel decided to focus solely on website design and development and SEO

    • An overview of Private Practice Elevation’s current services and what each of them provides for therapists and private practices

    • Lots of candid responses about the challenges of growing a business

    • Plus Daniel’s personal favorites in food, drinks, movies, books etc.

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    38 mins

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