In this episode, I’m joined by Carson J. Wagner, founder of Lifetime of Love Nannies, a US-based childcare agency offering inclusive, personalised, 24/7 in-home care. Carson started her business at just 19, left college, ignored every voice telling her she was crazy… and went on to build a company with over 75 employees across three locations (and more on the way).

Her story is powerful for anyone working in the birth, postpartum, and family support industries — especially if you’ve ever wondered:

• Am I ready to grow?
• Who am I to hire help?
• How do I charge properly for the care work I do?
• What would it look like to expand while staying ethical and values-led?

We talk about:

✨ The bravery it takes to start before you feel ready
✨ Building a business model based on actual community need
✨ Why she chose to hire nannies as employees, not contractors
✨ The link between care work being undervalued and feminism
✨ How to charge your worth when your work feels “heart-led”
✨ The importance of company culture when building a team
✨ How she scaled to multiple locations without burning out
✨ Why community, mentorship + support matter at every stage

This conversation is especially relevant for doulas, lactation consultants, childbirth educators, postpartum doulas, nanny agency owners, newborn care specialists, and anyone offering hands-on care.

If you're currently working solo but feel the nudge that something bigger is possible — this one will speak to you.

Connect with Carson

Website: https://lifetimeoflovenannies.com/
LinkedIn: https://www.linkedin.com/in/carson-wagner-17a96b197/

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Do you ever sit staring at your website or Instagram post wondering how to actually put into words what you do? Or maybe you’ve been told to “share your story” but aren’t sure how to do that without feeling boastful?

In this week’s episode of the Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m joined by Sarah Davis — The Parenting Copywriter. Sarah is the author of Baby Daze and a former teacher turned copywriter who now helps small business owners whose clients are parents.

Together we chat about:

• What copywriting really is (and why it’s not just for big brands).
• The most common mistakes birthworkers make when writing copy for parents.
• Why your story matters — and how to share it without feeling like you’re bragging.
• How to keep your website and social media clear, concise and parent-friendly.
• Practical tips for writing promotional posts and class descriptions that actually connect.
• The power of passion and personality in your copy (and why that builds trust).

Whether you’re a doula, IBCLC, antenatal educator or baby massage teacher, this episode will give you practical advice to help your words feel natural, authentic, and clear — so parents know exactly how you can support them.

🔗 Connect with Sarah Davis:

• Website: theparentingcopywriter.co.uk
  
  
• Facebook group: Parenting Business Connections
• Instagram: @sarahdavis_writer
  
  
• LinkedIn: The Parenting Copywriter

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If your summer felt slow, you’re not alone. Many birthworkers experience a summer slump — enquiries dip, classes don’t fill, clients go quiet, and social media engagement drops. It can feel like you’ve lost momentum or even failed… but the truth is, this is simply the rhythm of birthwork.

In this episode, I’m catching you up with a quick life update, before diving into:
✨ Why the summer slump is normal (and not a sign your business is broken)
✨ How to create stability by paying yourself consistently, even when income dips
✨ Why September has that “mini new year” energy — and how to harness it without burning out
✨ The one-thing rule for rebuilding momentum gently and sustainably
✨ My brand-new 4-Month Planning Framework — designed to help you set goals, reflect, and take action in a way that actually works for birthworkers

This is your invitation to reset, refocus, and set yourself up for the rest of the year — without the overwhelm.

💡 I’d love to hear from you: after listening, DM me on Instagram @preg_and_postnatal_collective
and tell me your one focus for the next 4 months.

Resources & Links Mentioned in This Episode:

• Join the waitlist for The NEST Programme (my 6-month small group coaching for birthworkers)
• Follow me on Instagram for more free resources → @preg_and_postnatal_collective
  
  

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