"How can Google Ads supercharge your Amazon sales? John Horn of StubGroup has the answers you've been looking for."

In this episode of the Post-Purchase Pro Podcast, we had the pleasure of hosting John Horn, the CEO of Stub Group, a leading expert in leveraging external traffic to boost Amazon sales. Our discussion centered on the strategic use of Google ads to not only drive traffic back to Amazon but also to enhance sales and improve product visibility on various platforms.

Key Takeaways:

1. Understanding Seller Categories: John broke down the three main categories of Amazon sellers and how each can benefit from targeted Google ads strategies. Whether you're Amazon-focused, starting off-platform, or managing both, there's a tailored approach to maximize your ROI.

2. Challenges of Diversification: Many sellers struggle when branching out from Amazon due to the lack of built-in traffic on platforms like Shopify. John emphasized the importance of using data from Amazon to strategically drive traffic to other sales platforms using Google ads.

3. Effective Ad Strategies: We delved into the specifics of setting up effective Google Shopping campaigns and the nuances of directing traffic to Amazon listings. John highlighted the importance of starting with text ads and considering YouTube and Google Display for broader reach.

4. The Importance of Tracking and Analytics: Setting up proper tracking mechanisms is crucial when transitioning from Amazon to other platforms like Shopify. This ensures that sellers can measure the effectiveness of their ad spend and adjust strategies accordingly.

5. Success Stories: John shared a success story of a bedding company that managed to significantly reduce ad spend while improving ROI by refining their Google ads strategy with Stub Group’s help.

7. Future Opportunities: Looking ahead, John hinted at upcoming features in Google ads that could further enhance the ability to drive traffic to Amazon, potentially including new campaign types that could integrate more deeply with Amazon’s platform.

Additional Resources:

• Visit StubGroup's website
• Connect with John Horn on LinkedIn
• Follow StubGroup on Facebook
• Contact John at john@stubgroup.com

For those looking to dive deeper into leveraging Google ads for Amazon, reaching out to Stub Group for a personalized consultation could be a game-changer. Their approach to detailed analysis and tailored ad strategies can help sellers at any scale improve their online presence and sales figures.

Sellers interested in exploring Google ads further should consider visiting Stub Group’s website for more information or subscribing to their YouTube channel for ongoing tips and strategies.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

00:00:31 - John Horn's Expertise in External Traffic
00:01:29 - Categories of Amazon Sellers
00:02:23 - Challenges of Diversification for Amazon Sellers
00:03:06 - Transitioning from Amazon to Shopify
00:05:51 - The Impact of External Traffic on Amazon Rankings
00:06:51 - Effective Google Ads Strategies for Amazon Listings
00:09:26 - Using Funnels to Increase Amazon Sales
00:10:22 - What Successful E-commerce Brands Do Differently
00:12:17 - John Horn's Background and Stub Group's Origin
00:13:58 - Working with Stub Group
00:15:43 - Case Study of a Successful Client
00:17:13 - Why Amazon Sellers Should Consider Google Ads
00:18:31 - John's Favorite Business Resource
00:21:08 - How to Connect with Stub Group

"Imagine a world where your global logistics are as simple as clicking a button. Burak Yolga of Forceget is here to make that a reality."

In this episode, we sit down with Burak Yolga, the co-founder and CEO of Forceget, a trailblazing digital freight forwarding company. Burak shares his journey of revolutionizing the logistics industry by providing transparent, efficient, and technology-driven solutions that simplify global shipping for businesses.

Key Takeaways:

1.Revolutionizing Global Logistics: Burak discusses how Forceget leverages technology to streamline international shipping and logistics, making it more accessible and efficient for businesses.

2. The Role of Technology in Freight Forwarding: Explore the innovative solutions Forceget implements to enhance customer experience and optimize supply chain management.

3. Navigating Complexities of Global Shipping: Learn how Forceget addresses the common challenges in freight forwarding, ensuring smooth and transparent operations.

4. Customer-Centric Approach: Discover how Forceget's commitment to high standards and customer satisfaction sets them apart in the logistics industry.

5. Special Offer for Listeners: Don't miss out on the exclusive $300 discount on your first shipment with Forceget.

Additional Resources:

• Visit Forceget's website at forceget.com
• Connect with Burak Yolga on LinkedIn
• Follow Forceget on social media: LinkedIn, YouTube, Facebook, Reddit, TikTok

SPECIAL OFFER:

Take advantage of Forceget's special offer and earn a $300 discount on your first shipment! Visit forceget.com and streamline your logistics today.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Unlock the power of high-converting images with Kamal, CEO of AMZOneStep, and optimize your Amazon listings for skyrocketing sales!

Join us as we dive into the world of Amazon optimization with Kamal, the CEO and founder of AMZOneStep. With a wealth of experience in e-commerce and as a member of the Forbes Council, Kamal shares invaluable insights on how to optimize Amazon listings for increased sales, ranking, reviews, and profits.

Key Takeaways:

1.The Importance of Main Images: Kamal emphasized the critical role of the main product image in driving click-through rates on Amazon. He advised sellers to break the pattern of their competitors' images and to continuously split test their main images to ensure they stand out in search results.

2. Split Testing: Sellers should regularly split test their main images, as well as their other creatives and A+ content, to avoid leaving money on the table. Tools like PICFU, IntelliView, and Amazon's own manager experiments can be used for this purpose.

3. Visual References: When creating infographics and lifestyle images, it's important to use visual references that customers can relate to. For example, showing how many items a product can hold rather than just listing dimensions can be more effective.

4. Amazon TOS Compliance: Kamal warned against making claims or using prohibited keywords in listing images, as this can lead to issues with Amazon's terms of service. He also recommended having a backup main image ready in case Amazon flags the primary one.

Additional Resources:

• Visit AMZOneStep's website at www.amzonestep.com.
• Connect with AMZOneStep on Instagram.
• Access the special offer for listeners: 2 Free Main Images + Split Testing.

SPECIAL OFFER:

Access the special offer for listeners: 2 Free Main Images + Split Testing.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Timestamps

[00:02:09] Conversion strategies for Amazon sellers.

[00:03:41] Importance of main product image.

[00:07:56] Main image importance.

[00:12:05] Using visual references in images.

[00:14:28] Targeting Specific Customer Needs.

[00:20:01] Free main image offer.

[00:22:50] A splurge on a Tesla.

Unlock the secrets of shopper psychology in Mexico and the digital evolution of shopping with Ramiro Velasco, the engineer, e-commerce veteran, and co-founder of GoAvance.

Join us as we sit down with Ramiro Velasco, a multifaceted professional - an engineer, entrepreneur, and e-commerce veteran. Ramiro is most notably recognized as the co-founder of GoAvance, a company dedicated to connecting global brands with Latin American clients.

Main Talking Points:

• Ramiro Velasco's diverse background as an engineer, entrepreneur, and e-commerce expert.
• Introduction to GoAvance: A platform bridging the gap between international brands and the Latin American market.
• Dive into the fascinating world of shopper psychology in Mexico and the ongoing digitization of shopping.
• Ramiro's insights on the dynamics and trends shaping the Mexican e-commerce landscape.
• The special offer: Exclusive market analysis for listeners, providing valuable insights into the potential of Mexico for their products.

Additional Resources::

• Connect with Ramiro Velasco via email at info@goavance.com.
• Explore GoAvance and stay updated on their insights via Instagram and LinkedIn.
• Curious about the Mexican market? Take advantage of the special offer: Gain access to a useful market analysis courtesy of GoAvance. Connect with Ramiro via email at info@goavance.com and explore further insights on their website.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts

Embark on an Influence Tour with Mischa Zvegintzov, the CEO and Chief Influence Officer of Be Love Media. Discover the secrets to building influence without costly advertising!

Meet Mischa Zvegintzov, a seasoned sales expert turned CEO, and Chief Influence Officer of Be Love Media. Having once retired to teach yoga and be a stay-at-home dad, Mischa is now at the forefront of empowering heart-centered entrepreneurs to amplify their message and build influence.

Main Talking Points:

• Mischa's Journey: From a seasoned sales expert to teaching yoga and now leading Be Love Media.
• The Influence Army: Unveil the secrets of The Influence Army, Mischa's initiative to help entrepreneurs build influence without expensive advertising.
• Table Rush Talk Show: Explore the insights shared by Mischa on the Table Rush Talk Show, offering valuable perspectives on amplifying your message.
• Influence Tour: Join the Influence Tour at www.BadZuck.com, where Mischa invites you to a risk-free trial of his Influence Army Membership for $7 in the first month.
• Money-Back Guarantee: Feel the transformation or get a 100% money-back guarantee for the first month.

Additional Resources:

• Connect with Mischa on Facebook, Instagram, and YouTube.
• Explore The Influence Army and the Table Rush Talk Show at www.BadZuck.com and www.influencearmy.com.
• Reach out to Mischa via email at mischa@belove.media.
• Ready to amplify your message and build influence? Visit www.BadZuck.com, sign up for Mischa's Influence Army Membership at a risk-free trial of $7 for the first month. Dive into the transformative journey and enjoy a 100% money-back guarantee if not satisfied.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Unleash the power of Amazon advertising with Saif Elhager, the co-founder of AiHello. Join us as we delve into the world of Amazon PPC, where expertise meets innovation.

In today's episode, we're joined by Saif Elhager, the co-founder of AiHello, an Amazon PPC software that stands as an Amazon Advanced partner and serves over 5000 sellers. Saif is a recognized expert in the Amazon advertising space, steering AiHello to handle an annual GMV surpassing 1 billion dollars.

Main Talking Points:

• Saif's expertise as a leading expert in the Amazon advertising space.
• Introduction to AiHello: An Amazon PPC software catering to 5000+ sellers and achieving Amazon Advanced partner status.
• AiHello's remarkable feat of handling an annual GMV exceeding 1 billion dollars.
• The significance of Amazon PPC in optimizing seller performance and visibility.
• Insights into the special offer: 20% off AiHello's hybrid package for one month, a plan that provides access to the specialists Saif has hired.

Additional Resources:

• Connect with Saif Elhager via email at saif@aihello.com and on LinkedIn.
• Explore AiHello's offerings and services on their website.
• Take advantage of the exclusive offer: Get 20% off AiHello's hybrid package for one month, providing access to specialized experts. Connect with Saif via email at saif@aihello.com and explore AiHello's services on their website.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Dive into the world of e-commerce mastery with Anatoliy Labinskiy, a four-time Two Comma Club award winner and founder of GSM Growth. Join us as we unravel the secrets of achieving unparalleled growth in your e-commerce business.

In this episode, we're joined by Anatoliy Labinskiy, an acclaimed entrepreneur, e-commerce expert, and proud recipient of the prestigious Four-Time Two Comma Club awards. Anatoliy is the driving force behind GSM Growth, an agency dedicated to propelling e-commerce entrepreneurs to new heights of success. He is also the co-founder of EcomScout.io, an AI-powered service revolutionizing advertising campaign tracking.

Main Talking Points:

• Anatoliy's journey as a four-time Two Comma Club award winner and founder of GSM Growth.
• The mission of GSM Growth: Helping e-commerce entrepreneurs achieve unprecedented growth in their businesses.
• The Ecom Business Stream Podcast: Anatoliy's platform featuring real-life stories from successful entrepreneurs, executives, investors, and thought leaders.
• Recognition in the Forbes Business Council and Top 100 USA Entrepreneurs with Ukrainian Origins.
• Anatoliy's influence as an international speaker sharing e-commerce knowledge and expertise.

Additional Resources:

• Connect with Anatoliy Labinskiy on Twitter, Instagram, LinkedIn, YouTube, and explore the Ecom Business Stream Podcast on Linktr.ee.
• Reach out to Anatoliy via email at info@gsmgrowthagency.com.
• Special Offer: Listeners can avail a FREE audit of their Shopify store.

For more Amazon Seller/Ecommerce business tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

Meet the millennial entrepreneur who turned a laptop-in-a-cupboard side hustle into an international 7-figure business. Ben Leonard, founder of Beast Gear, shares his journey and the secrets to success in the ecommerce world.

Join us in this episode with Ben Leonard, the visionary founder of Beast Gear, a classic millennial entrepreneur who transformed a spare-time side hustle into an international 7-figure business. Ben, now a seasoned entrepreneur, shares his insights through his ecommerce consultancy at benleonard.pro and ecommerce brokerage at ecombrokers.co.uk.

Main Talking Points:

• Ben's journey from building Beast Gear in a cupboard to successfully exiting the business after 3 years.
• The entrepreneurial mindset and strategies that propelled Beast Gear into an international success.
• Ben's role in helping others achieve ecommerce success through his consultancy and brokerage.
• The significance of strategic brand building and its impact on the longevity and value of an ecommerce business.
• Exclusive offer for listeners: Access a FREE Entrepreneur Mindset Mini Course and a FREE Brand Building Hacks Ebook visit quitstallingbook.com/postpurchasepro.

Additional Resources::

• Connect with Ben Leonard and explore his expertise at benleonard.pro.
• Learn more about ecommerce brokerage at ecombrokers.co.uk.
• Unlock exclusive resources at quitstallingbook.com/postpurchasepro.

Ready to elevate your ecommerce game? Connect with Ben Leonard at benleonard.pro and explore the world of ecommerce brokerage at ecombrokers.co.uk. For our listeners, enjoy a FREE Entrepreneur Mindset Mini Course and a FREE Brand Building Hacks Ebook at quitstallingbook.com/postpurchasepro.

For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.